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DPM in Pictures
Soasta's digital performance management platform is chosen by 58 of the top 100 internet retailers, highlighting its significance in e-commerce, which is experiencing nearly 30% year-over-year growth. The platform offers real-time analytics and predictive capabilities to help businesses optimize their campaigns and improve conversion rates by addressing web performance impacts. Key challenges customers face include understanding the relationship between web performance and revenue, enhancing digital campaign effectiveness, and prioritizing improvements for better business outcomes.
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DPM in Pictures
- 1. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 Digital Performance Management Platform © 2015 SOASTA. All rights reserved.CONFIDENTIAL – Not for Distribution Top ecommerce & media choose
- 2. 58 of theTop 100 Internet Retailers choose SOASTA
- 3. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. 3 Over $1b in online sales double-digit gains from the Company’s online business “The brands that do not evolve their shopping habits to reach this consumer will basically lose,” No. 80 in the Internet Retailer 2015 Top 500 Guide E-commerce grew nearly 30% year- over-year My Offers initiative – Focus on Omni-channel personalization CEO Steven Temares pegged overall e- commerce and mobile seeing record growth What we know about Bed, Bath & Beyond MAKE SURE TO CUSTOMIZE THIS SLIDE
- 4. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 4 Evolve with SOASTA Real Time Campaigns & Predictive Analytics 3rd Party Performance & Conversion Impact Conversion & Bounce Rate Web Performance DP M
- 5. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 5 Use cases Promotions. A/B Tests. Inventory. Promotion not performing? …then be pro-active!
- 6. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 6 ….cut the price. Send out another e-mail blast.. Use cases
- 7. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 7 Get involved in the design. Build alternate scenarios. Use cases
- 8. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 8 Get involved in the design. Build alternate scenarios. Use cases
- 9. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 9 DPM Unique Real-Time Campaign Analytics Real-User Performance Data NOT sampling All the data All the time Kept forever Complimentary Technology Real-Time Predictive Analytics Correlate w/ Web Performance
- 10. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 10 SOASTA DPM Unique vs. Adobe Analytics, IBM Coremetrics, & Google Analytics: • See real time campaign performance LIVE every single second • Compare current vs. past performance- and alert if out of bounds • Identify specifically if and how web performance is effecting campaign performance- and how to fix it
- 11. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 11 SOASTA Real-Time Campaign Analytics Anomaly Detection (Tolerance Bands) All Activity Activity by Campaign Cumulative Revenue All Activity Cumulative Revenue by Campaign Anomaly Detection Revenue spike? Is there a price error? Revenue too low? Check webperf
- 12. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. 12 SOASTA Real-Time Campaign Analytics A day in the life…
- 13. 13 Real-Time Session PathAnalysis
- 14. 14 How does thishelp you? Business: I want to make more money IT Ops: What do I improve first?
- 15. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. 15 Top 3 challenges our customers address with Digital Performance Management • How does web performance impact conversion, revenue and user engagement? • How can we optimize revenue performance from our digital campaigns and promotions? • How to prioritize areas for improvement that have the greatest impact on conversion and revenue?
- 16. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 Third Party Risk
- 17. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 17 DPM is Real Time e-Business View (Digital Operations Center)
- 18. Proof of Revenue(PoR)
- 19. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 Digital Performance Management Platform © 2015 SOASTA. All rights reserved.CONFIDENTIAL – Not for Distribution Top ecommerce & media choose
- 20. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 20 Amazon is eating your lunch, and it’s not even close
- 21. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 21 Web Performance
- 22. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 22 Web Performance
- 23. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 23 Web Performance
- 24. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 24 Conversion Impact Score
- 25. CONFIDENT IAL –Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 25 3rd Party Performance
Editor's Notes
- #10 How’s this different from other analytics tools (GA, Coremetrics, etc.) How does the SOASTA approach leverage analytic tool data vs data from mpulse (performance) It’s all about the mPulse DATA – not products/product names It’s all about the output/results: real-time campaign analytics All of the data, all of the time, forever: Data science driven by real math Precision Predictive analytics Session analytics Setup the story – this is what you’re about to see This is the customer’s problem: XYZ (no visibility to promotions that weren’t working until the next day)
- #11 How’s this different from other analytics tools (GA, Coremetrics, etc.) How does the SOASTA approach leverage analytic tool data vs data from mpulse (performance) It’s all about the mPulse DATA – not products/product names It’s all about the output/results: real-time campaign analytics All of the data, all of the time, forever: Data science driven by real math Precision Predictive analytics Session analytics Setup the story – this is what you’re about to see This is the customer’s problem: XYZ (no visibility to promotions that weren’t working until the next day)
- #12 Tell the campaign story – what happens when something goes wrong? What does the marketer do as a result of this visualization? Top left : Activity -- Anomaly detection (seasonality within day) – (“Intelligent alerting”??????) Standard deviation Simple alerting thresholds don’t work – need deep data science to know how YOUR users use the site Give an example of when you might go out of the bands: i.e. mis-priced products at $9 instead of $90 and it causes page views to go way up Events mean different things at different times (midnight-8am, going below 1,000 page views is OK, but not ok during rest of day) Bottom left: activity by campaign Top right: cumulative revenue Bottom right: cumulative revenue by campaign
- #13 Tell the campaign story – what happens when something goes wrong? What does the marketer do as a result of this visualization?
- #14 This dashboard is geared toward the campaign manager. Same dashboard as previous, but Isolated to a single campaign Session path: key points What is the customer doing on their site? Abandonments & performance relationship? IN REAL-TIME OD story: Landing page is slow, but users are still going around it and converting via home page