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OLCU350 – John N. Lente
What is Predatory Pricing?
 According   to Boatright, predatory pricing
  is “reducing prices to unreasonably low
  or unprofitable levels in order to drive
  competitors out of business.”
 The monopoly created in the absence of
  competition allows the surviving business
  to raise prices and make up for
  previously lost revenue.
Allowable Predatory Pricing
 Low-cost  businesses may be able to
  endure limited profits as a routine
 Clearance sales move inventory at a loss
  that wouldn’t be sold at all
 The need to introduce a new product or
  service at a loss in order to gain entry
  into the market (freeware or shareware)
Wal-Mart
   As of 29 February 2008, Wal-Mart has in the
    United States…
     132 Neighborhood Markets
      ○ 42-55,000 sq. ft., 80-100 employees
      ○ Usually located to support Supercenters
     971 Discount Stores
      ○ Average 102,000 sq. ft.
     2,447 Supercenters
      ○ 100-220,000 sq. ft., 200-550 employees
      ○ Include full-service grocery stores
     591 Sam’s Club Warehouse Stores
Predatory Pricing or “Everyday
Low Prices?”
 Isn’t a low-cost business what healthy
  competition is about?
 By reducing its own costs, Wal-Mart can lower
  consumer prices on a full range of goods
 Customers spend less for goods they buy, thus
  increasing availability of funds for other things…



                                        …don’t they?
Wal-Mart’s Impact
   In the ten years following the opening of Wal-
    Mart’s first store in Iowa, rural communities lost
    nearly half of their local retail sales to Wal-
    Mart, devastating their impoverished economies
   Wal-Mart Supercenters were estimated to depress
    wages and benefits in the grocery industry in
    southern California by $500 million - $1.4 billion
    annually
   Counties with a Wal-Mart store witness an average
    0.2% increase in their poverty rates compared to
    counties with no Wal-Mart, attributed by experts to
    the displaced local employees working at Wal-Mart
    for lower wages than previously earned
Wal-Mart’s Impact
 46% of Wal-Mart employees’ children are
  either on Medicaid or are uninsured – either
  way increasing cost of health care to the
  taxpaying community
 Wal-Mart stores produce an annual net loss
  in tax revenues of $468 per 1,000 square
  feet due to the increased cost of
  infrastructure and public works
Big Box Mart




      Click to View JibJab.com’s Hilarious Video
Sources
   Bernhardt, A., Chaddha, A., & McGrath, S. (2005, August). What do we know about Wal-
    Mart?. Retrieved March 8, 2008, from
    http://walmartwatch.com/img/documents/brennan_center.pdf
   Boarnet, M., & Crane, R. (1999, September). The impact of big box grocers on
    southern California. Retrieved March 8, 2008, from
    http://walmart.3cdn.net/256e083c51be1d38d6_78m6ih0g7.pdf
   Boatwright, J.R. (2007). Ethics and the conduct of business (5th ed.). Upper
    Saddle River, NJ: Prentice-Hall.
   Chambers, S. (2005, October 26). Reviewing and revising Wal-Mart's benefits
    strategy: memorandum to board of directors. New York Times. Retrieved March 8,
    2008, from
    http://walmartwatch.com/img/sitestream/docs/Susan_Chambers_Memo_to_Wal-
    Mart_Board.pdf
   Stone, K. E. (1997). Impact of the Wal-Mart phenomenon on rural communities.
    Retrieved March 8, 2008, from
    http://walmartwatch.com/img/documents/iowa_farm_study.pdf
   Wal-Mart (2008, February 29). Corporate Profile. Retrieved March 7, 2008, from
    http://investor.walmartstores.com/phoenix.zhtml?c=112761&p=irol-irhome
   Wal-Mart. (n.d.). Corporate facts: Wal-Mart by the numbers. Retrieved March 7,
    2008, from http://www.walmartfacts.com/FactSheets/Corporate_Facts.pdf
   Wal-Mart (n.d.). Divisions. Retrieved March 7, 2008, from
    http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=504&contId=44

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Predatory Pricing

  • 1. OLCU350 – John N. Lente
  • 2. What is Predatory Pricing?  According to Boatright, predatory pricing is “reducing prices to unreasonably low or unprofitable levels in order to drive competitors out of business.”  The monopoly created in the absence of competition allows the surviving business to raise prices and make up for previously lost revenue.
  • 3. Allowable Predatory Pricing  Low-cost businesses may be able to endure limited profits as a routine  Clearance sales move inventory at a loss that wouldn’t be sold at all  The need to introduce a new product or service at a loss in order to gain entry into the market (freeware or shareware)
  • 4. Wal-Mart  As of 29 February 2008, Wal-Mart has in the United States…  132 Neighborhood Markets ○ 42-55,000 sq. ft., 80-100 employees ○ Usually located to support Supercenters  971 Discount Stores ○ Average 102,000 sq. ft.  2,447 Supercenters ○ 100-220,000 sq. ft., 200-550 employees ○ Include full-service grocery stores  591 Sam’s Club Warehouse Stores
  • 5. Predatory Pricing or “Everyday Low Prices?”  Isn’t a low-cost business what healthy competition is about?  By reducing its own costs, Wal-Mart can lower consumer prices on a full range of goods  Customers spend less for goods they buy, thus increasing availability of funds for other things… …don’t they?
  • 6. Wal-Mart’s Impact  In the ten years following the opening of Wal- Mart’s first store in Iowa, rural communities lost nearly half of their local retail sales to Wal- Mart, devastating their impoverished economies  Wal-Mart Supercenters were estimated to depress wages and benefits in the grocery industry in southern California by $500 million - $1.4 billion annually  Counties with a Wal-Mart store witness an average 0.2% increase in their poverty rates compared to counties with no Wal-Mart, attributed by experts to the displaced local employees working at Wal-Mart for lower wages than previously earned
  • 7. Wal-Mart’s Impact  46% of Wal-Mart employees’ children are either on Medicaid or are uninsured – either way increasing cost of health care to the taxpaying community  Wal-Mart stores produce an annual net loss in tax revenues of $468 per 1,000 square feet due to the increased cost of infrastructure and public works
  • 8. Big Box Mart Click to View JibJab.com’s Hilarious Video
  • 9. Sources  Bernhardt, A., Chaddha, A., & McGrath, S. (2005, August). What do we know about Wal- Mart?. Retrieved March 8, 2008, from http://walmartwatch.com/img/documents/brennan_center.pdf  Boarnet, M., & Crane, R. (1999, September). The impact of big box grocers on southern California. Retrieved March 8, 2008, from http://walmart.3cdn.net/256e083c51be1d38d6_78m6ih0g7.pdf  Boatwright, J.R. (2007). Ethics and the conduct of business (5th ed.). Upper Saddle River, NJ: Prentice-Hall.  Chambers, S. (2005, October 26). Reviewing and revising Wal-Mart's benefits strategy: memorandum to board of directors. New York Times. Retrieved March 8, 2008, from http://walmartwatch.com/img/sitestream/docs/Susan_Chambers_Memo_to_Wal- Mart_Board.pdf  Stone, K. E. (1997). Impact of the Wal-Mart phenomenon on rural communities. Retrieved March 8, 2008, from http://walmartwatch.com/img/documents/iowa_farm_study.pdf  Wal-Mart (2008, February 29). Corporate Profile. Retrieved March 7, 2008, from http://investor.walmartstores.com/phoenix.zhtml?c=112761&p=irol-irhome  Wal-Mart. (n.d.). Corporate facts: Wal-Mart by the numbers. Retrieved March 7, 2008, from http://www.walmartfacts.com/FactSheets/Corporate_Facts.pdf  Wal-Mart (n.d.). Divisions. Retrieved March 7, 2008, from http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=504&contId=44