The document outlines the pre-production process for a TV commercial, including: 1) The creative team responsible for writing, editing, art direction, sound design, and visual effects. 2) Storyboards and scripts are developed to flesh out the story arc before casting begins for the main characters and supporting roles. 3) A production schedule is set with checkpoints for casting, location scouting, promotions testing, and video reviews. 4) A budget is allocated with funds for advertising, studio rental, props, and talent pay. 5) Rehearsals with the cast are scheduled before filming to ensure everyone is prepared.

1. Pre production
Introduction
Chan Mei Kuen–Creative Director, writing, video editing, photography,
advertising
Chan Sin WaProduction Manager- writing, advertising, Visual effects
Kwan Wing Sze- ArtDirector, poster, computer-generated imagery, photography
Lee Cho KiuSound Designer - video editing, Sound effects, Sound design, (re)
recording
Storyboards and Script
The TV commercial is first fleshed out in storyboards, which define the story arc
development
Casting
The characters
Actress – Hoi Kiu( Zenith Lee)
Actor – Ka Long (Horus Chan)
Supporting actress
Little girl – chingching (Ceciyau)
Hoi kiu ‘s sistar- mankiu ( Mango Fan)
Supporting actor
Death (Eugene Lok)
Actress A B
Actor A B

2. Supporting actress - chingching
A B
Supporting actress – Man Kiu
Supporting actor – Death
A B

3. Script

4. Schedule
9/1 check point one
14/2 casting and location reference
18/3promotions and testing
14/4 discuss about the details of the custom
29/4 testing video and comment
Budget the Commercial

5. Advertising – 100
Studio – 200
Props– 50
Rest of cast – 260
Rehearsals
Before the start of production, we will rehearse together with the on-air talent to
make sure everyone is prepared before the cameras start to roll.