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Pre – Production techniques for the
creative media industries.
 -   Understanding requirements for a specific media production

     1.1 Of productions: in the set up activity I should have identified the range of
         different types of production that I will be involved with throughout the
         course. It does not really matter which pathway I have chosen, or what
         products that I have chosen to work on, as pre-production is a vital stage of
         any creative production process. The process and activities that you learn
         about in the early parts of this unit should be applied to one or more of the
         productions that I will be working on in optional practical units. All of them will
         benefit from a carefully structured and planned approach to the work, and a
         comprehensive and well-managed pre-production stage should provide a form
         foundation for the production itself.

        Single – camera drama:

        When a filming budget is tight, one way to reduce costs is to shoot using a
        single camera. This reduces the equipment costs and crew costs. Single –
        camera production methods are often used drama, documentaries and
        comedies. Two examples of comedy shows that used single – camera
        techniques for filming are My Name Is Earl and The Office. Careful pre –
        production planning needs to be in place for low – budget productions to save
        time and money during shoot. Locations need to be carefully chosen to
        minimise setup and travel times. Using natural lighting where possible can also
        reduce crew and equipment costs and again setup time.

        1. In ways that careful pre-productions planning can be helpful will small
           budget is that you save time and money, in ways you have to be well
           organised so that you don’t lose out.

        2. Advantages of undertaking a single camera production are that it costs
           less in equipment and crew costs.

        3. Problems that might occur when planning a single-camera production is
           that locations may not be carefully chosen, you need to be strict on setup
           and travels times or you could lose out money you don’t have spare.

     1.2 Finance: an important part of the pre-production process is to assess the
         financial viability of the proposed production. There are two aspects to this:
         firstly, the potential sources of the finance such as:
-   Advertising

-   Sponsorship

-   Subscription fees

-   Cover price

-   Sales

-   Rental charges

    And secondly, the expenditure covering such elements as:

-   Equipment

-   Materials

-   Transport

-   Costs

-   Crew

-   Personnel

-   Facility hire

-   Clearances

-   Legal costs

    It’s likely that the productions that you will undertake for your practical units will
    be subsidised by college, will be using their equipment and material and you will
    not have to pay for the personnel on your team. This means that your financial
    needs will be minimal and you will not necessarily need to secure funding for my
    projects. However, I need to demonstrate that I am able to work in a realistic
    vocational context and I should explore the potential funding for your project as
    well as the potential costs, as both of these factors are critical to all creative
    media productions if they are to be viable.

    Sources of finance: research the potential sources of finance that would be
    available for my type of media product.

    1. How much income could I generate from these sources?

    http://industry.bfi.org.uk/funding
They get 15million pounds a year to support development and productions of
student films. Other funding they do is prints and advertising funding, innovation
funding, film training and more.

2. How would I go about securing this income? You would use one of these
   applications (which is printed on the back of this) and read the terms and
   conditions.

1.3 Time: the timescale is an important factor for any media production and
deadlines can often be very tight. A journalist working on a daily newspaper will
have a very tight deadline to research and write a story for the next edition of
paper; the production team who plan and produce the evening television news
programmes must have all of the news items completed and ready for broadcast
by the specified schedule time. The timescale and deadlines for my practical
projects are likely to be less pressured, but you will still need to think carefully
about the availability of your crew and equipment, the timings of the different
stages of the productions process and the final deadlines for the project when
you are undertaking my pre-production planning.

TV drama:

TV drama can be expensive to make and the timing of the different aspects needs
to carefully control. The American TV series LOST was a high profile production
that had over 250 people working on it, with each episode having a tight three
week production schedule. This schedule included:

            •   Five days of pre-production planning and preparatory work on
                scripts, sets and locations followed by three days getting all of the
                technical aspects in place

            •   Nine days of shooting, with most of this taking place on location in
                Hawaii

            •   Four days of post-production work, including editing and adding the
                soundtrack and any special effects

                1. The breakdown of the time for this programme reflects the
                   timing for my own productions in ways that we will be on a
                   tighter schedule only using Single camera, having four different
                   locations and lighting only being able to use natural lighting due
                   to cost, so this will be very time consuming. On the other hand
                   we don’t have as big of crew and casting which will ease some
                   time to get our production finalised with editing and special
                   effects to add like the sound track etc.
2. A series like Lost needs so many people work on it because it’s
              such a big series that’s well known and with the location it is at
              they are going to have to risk assessments after risk
              assessments, it’s a high production so the editing, lighting,
              costumes and makeup has to be well thought through. Pre-
              production planning, preparatory work on scripts, sets,
              locations and the technical aspects which I have already
              included need to be thought through, so they need a big strong
              team to help them do this.



1.4 Personnel: sourcing the right personnel for my media production is
    another important aspect of the pre-production process and I will need to
    ensure that my production team is the right size for the job and that each
    member had the right balance of knowledge, skills and experience to
    undertake the specific role that is needed. An important first step is to
    assess the initial skill level that each member of your team has. I will then
    be able to plan what skills you need to develop further and how I will be
    able to do this. This process can also help identify any skills gaps I have and
    those areas in which I might require extra help and support from other
    people.

   Carry out a skills audit for my production team:

   To do this you need to:

       •   I and Emma already know how to use the camera equipment,
           lighting equipment, music recorder, Premiere and lighting
           equipment.

       •   I have a level two in BTEC MEDIA and currently doing my Level
           three I also have an A level in media which Emma also does. And
           this is where we learnt to use this equipment. But also we have an
           expert for the lighting called Tom Metcalf.

       •   What we could develop on personally for me is using premiere and
           for Emma the music recorder and lighting.

1.5 Facilities: any creative media production will involve the use of production
    equipment and facilities to capture, record, edit and manipulate the raw
    material into the finished production. Moving image, audio and
    photographic products will need equipment and perhaps studios to record
    and capture the sounds and images that I require. Computer hardware and
software is now at the heart of the production and post-production
   processes that are used to create all digital media products. Professional
   production companies will either use their own equipment and facilities or
   hire what they need for a specific production from facility houses. They
   might even outsource some of the work, such as post-production special
   effects, to a specialist company.

   1. What I will need for my own project is facilities for the production such
      as costume, makeup, lighting, camera equipment, music recorder for
      the single and premiere for the editing. We will use these facilities from
      the school and borrow them.

   2. What is available in my school is everything that I have listed above
      except the costumes and makeup.

1.6 Materials: all media products require raw materials for the actual content
    and I can plan together and generate this raw material in various ways.
    Some will be original material that I can be planning to produce.
    Undertaking a series of test shoots or recordings can help me further
    develop my ideas during the pre-production stage, help me to decide what
    original material I will be able to include in my final production and what is
    the best way to get the effect that I want. For example, for a multimedia
    production project I might need some country sounds, so I would need to
    look for a suitable location to undertake the recording. After doing a test
    recording in a local park and, through additional research, discover that I
    can use some copyright-free sound effects instead. I may also want to use
    some existing archive material, such as photographs library or film
    footage, material from sound or photographic library or sourced from the
    internet, or some existing music or graphics. In all of these cases I will need
    to be aware of copyright. Copyright owners can choose to grant
    permission or license others to use their work, usually for a fee, while
    retaining ownership over the rights themselves. Like other forms of
    intellectual property, copyright can be bought and sold. When I am
    developing my ideas, I need to think about permissions that I will need to
    get before the production process begins. This might include clearing
    rights, agreeing royalties or paying fees for copyright material that I am
    planning to include. I will need to write to the copyright holder and ask for
    permission to use their material. Often I would have to make a payment
    for the rights to use the material. I can find out more information on
    copyright and other forms of intellectual property, such as logos and
    trademarks, on the intellectual property office website (www.ipo.gov.uk).
Television and radio          Ofcom                       www.ofcom.org.uk

film                          British board of film       www.bbfc.co.uk
                              classification (bbfc)

advertisement                 Advertisement standards     www.asa.org.uk
                              authority (ASA)

Computer games                Pan European game           www.pegi.info
                              information (PEGI)
                                                          www.esrb.org
                              entertainment software
                              rating board (ESRB)

Newspapers and magazines      Press complaints (PCC)      www.pcc.org.uk

Internet                      W3C (world wide web         www.w3.org
                              consortium)



Trade union                                   Website

Pact (producers’ alliance for cinema and      www.pact.co.uk
Key term: copyright – an automatic right that protects a piece of written or
              recorded work from being copied or used by anyone else without the
              copyright owner’s permission.

Performing rights royalties are paid to a writer, composer or publisher whenever their
music is played or performed in a public space such as on television, radio, on the
internet, in a shop or restaurant, or at an event such as concert or a football match.

Mechanical rights royalties are paid to a writer, composer or publisher when music is
reproduced and used in a physical product or artefact such as a television or a video
game.

Here below are some of the practise shots I and my pier have done.




              1.7 Contributors: as well as needing a productions team, I also need other
              people to contribute to my project. I might be able to require the services
              of actors which I and my pier do. Also the contributions of the singer/song
              writer for her music and to have her single over the top of the shot film. I
              will need to get a permission form for people of the age under 18 and also
              for consent and agreement so that I have the evidence of permission of
              them to be featured. Also I need a biography of contributors in the
              supporting documentation that I will produce.



                 Here below is a copy of my letter of consent.
software is now at the heart of the production and post-production
   processes that are used to create all digital media products. Professional
   production companies will either use their own equipment and facilities or
   hire what they need for a specific production from facility houses. They
   might even outsource some of the work, such as post-production special
   effects, to a specialist company.

   1. What I will need for my own project is facilities for the production such
      as costume, makeup, lighting, camera equipment, music recorder for
      the single and premiere for the editing. We will use these facilities from
      the school and borrow them.

   2. What is available in my school is everything that I have listed above
      except the costumes and makeup.

1.6 Materials: all media products require raw materials for the actual content
    and I can plan together and generate this raw material in various ways.
    Some will be original material that I can be planning to produce.
    Undertaking a series of test shoots or recordings can help me further
    develop my ideas during the pre-production stage, help me to decide what
    original material I will be able to include in my final production and what is
    the best way to get the effect that I want. For example, for a multimedia
    production project I might need some country sounds, so I would need to
    look for a suitable location to undertake the recording. After doing a test
    recording in a local park and, through additional research, discover that I
    can use some copyright-free sound effects instead. I may also want to use
    some existing archive material, such as photographs library or film
    footage, material from sound or photographic library or sourced from the
    internet, or some existing music or graphics. In all of these cases I will need
    to be aware of copyright. Copyright owners can choose to grant
    permission or license others to use their work, usually for a fee, while
    retaining ownership over the rights themselves. Like other forms of
    intellectual property, copyright can be bought and sold. When I am
    developing my ideas, I need to think about permissions that I will need to
    get before the production process begins. This might include clearing
    rights, agreeing royalties or paying fees for copyright material that I am
    planning to include. I will need to write to the copyright holder and ask for
    permission to use their material. Often I would have to make a payment
    for the rights to use the material. I can find out more information on
    copyright and other forms of intellectual property, such as logos and
    trademarks, on the intellectual property office website (www.ipo.gov.uk).

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Pictures of locations
 

Pre

  • 1. Pre – Production techniques for the creative media industries. - Understanding requirements for a specific media production 1.1 Of productions: in the set up activity I should have identified the range of different types of production that I will be involved with throughout the course. It does not really matter which pathway I have chosen, or what products that I have chosen to work on, as pre-production is a vital stage of any creative production process. The process and activities that you learn about in the early parts of this unit should be applied to one or more of the productions that I will be working on in optional practical units. All of them will benefit from a carefully structured and planned approach to the work, and a comprehensive and well-managed pre-production stage should provide a form foundation for the production itself. Single – camera drama: When a filming budget is tight, one way to reduce costs is to shoot using a single camera. This reduces the equipment costs and crew costs. Single – camera production methods are often used drama, documentaries and comedies. Two examples of comedy shows that used single – camera techniques for filming are My Name Is Earl and The Office. Careful pre – production planning needs to be in place for low – budget productions to save time and money during shoot. Locations need to be carefully chosen to minimise setup and travel times. Using natural lighting where possible can also reduce crew and equipment costs and again setup time. 1. In ways that careful pre-productions planning can be helpful will small budget is that you save time and money, in ways you have to be well organised so that you don’t lose out. 2. Advantages of undertaking a single camera production are that it costs less in equipment and crew costs. 3. Problems that might occur when planning a single-camera production is that locations may not be carefully chosen, you need to be strict on setup and travels times or you could lose out money you don’t have spare. 1.2 Finance: an important part of the pre-production process is to assess the financial viability of the proposed production. There are two aspects to this: firstly, the potential sources of the finance such as:
  • 2. - Advertising - Sponsorship - Subscription fees - Cover price - Sales - Rental charges And secondly, the expenditure covering such elements as: - Equipment - Materials - Transport - Costs - Crew - Personnel - Facility hire - Clearances - Legal costs It’s likely that the productions that you will undertake for your practical units will be subsidised by college, will be using their equipment and material and you will not have to pay for the personnel on your team. This means that your financial needs will be minimal and you will not necessarily need to secure funding for my projects. However, I need to demonstrate that I am able to work in a realistic vocational context and I should explore the potential funding for your project as well as the potential costs, as both of these factors are critical to all creative media productions if they are to be viable. Sources of finance: research the potential sources of finance that would be available for my type of media product. 1. How much income could I generate from these sources? http://industry.bfi.org.uk/funding
  • 3. They get 15million pounds a year to support development and productions of student films. Other funding they do is prints and advertising funding, innovation funding, film training and more. 2. How would I go about securing this income? You would use one of these applications (which is printed on the back of this) and read the terms and conditions. 1.3 Time: the timescale is an important factor for any media production and deadlines can often be very tight. A journalist working on a daily newspaper will have a very tight deadline to research and write a story for the next edition of paper; the production team who plan and produce the evening television news programmes must have all of the news items completed and ready for broadcast by the specified schedule time. The timescale and deadlines for my practical projects are likely to be less pressured, but you will still need to think carefully about the availability of your crew and equipment, the timings of the different stages of the productions process and the final deadlines for the project when you are undertaking my pre-production planning. TV drama: TV drama can be expensive to make and the timing of the different aspects needs to carefully control. The American TV series LOST was a high profile production that had over 250 people working on it, with each episode having a tight three week production schedule. This schedule included: • Five days of pre-production planning and preparatory work on scripts, sets and locations followed by three days getting all of the technical aspects in place • Nine days of shooting, with most of this taking place on location in Hawaii • Four days of post-production work, including editing and adding the soundtrack and any special effects 1. The breakdown of the time for this programme reflects the timing for my own productions in ways that we will be on a tighter schedule only using Single camera, having four different locations and lighting only being able to use natural lighting due to cost, so this will be very time consuming. On the other hand we don’t have as big of crew and casting which will ease some time to get our production finalised with editing and special effects to add like the sound track etc.
  • 4. 2. A series like Lost needs so many people work on it because it’s such a big series that’s well known and with the location it is at they are going to have to risk assessments after risk assessments, it’s a high production so the editing, lighting, costumes and makeup has to be well thought through. Pre- production planning, preparatory work on scripts, sets, locations and the technical aspects which I have already included need to be thought through, so they need a big strong team to help them do this. 1.4 Personnel: sourcing the right personnel for my media production is another important aspect of the pre-production process and I will need to ensure that my production team is the right size for the job and that each member had the right balance of knowledge, skills and experience to undertake the specific role that is needed. An important first step is to assess the initial skill level that each member of your team has. I will then be able to plan what skills you need to develop further and how I will be able to do this. This process can also help identify any skills gaps I have and those areas in which I might require extra help and support from other people. Carry out a skills audit for my production team: To do this you need to: • I and Emma already know how to use the camera equipment, lighting equipment, music recorder, Premiere and lighting equipment. • I have a level two in BTEC MEDIA and currently doing my Level three I also have an A level in media which Emma also does. And this is where we learnt to use this equipment. But also we have an expert for the lighting called Tom Metcalf. • What we could develop on personally for me is using premiere and for Emma the music recorder and lighting. 1.5 Facilities: any creative media production will involve the use of production equipment and facilities to capture, record, edit and manipulate the raw material into the finished production. Moving image, audio and photographic products will need equipment and perhaps studios to record and capture the sounds and images that I require. Computer hardware and
  • 5. software is now at the heart of the production and post-production processes that are used to create all digital media products. Professional production companies will either use their own equipment and facilities or hire what they need for a specific production from facility houses. They might even outsource some of the work, such as post-production special effects, to a specialist company. 1. What I will need for my own project is facilities for the production such as costume, makeup, lighting, camera equipment, music recorder for the single and premiere for the editing. We will use these facilities from the school and borrow them. 2. What is available in my school is everything that I have listed above except the costumes and makeup. 1.6 Materials: all media products require raw materials for the actual content and I can plan together and generate this raw material in various ways. Some will be original material that I can be planning to produce. Undertaking a series of test shoots or recordings can help me further develop my ideas during the pre-production stage, help me to decide what original material I will be able to include in my final production and what is the best way to get the effect that I want. For example, for a multimedia production project I might need some country sounds, so I would need to look for a suitable location to undertake the recording. After doing a test recording in a local park and, through additional research, discover that I can use some copyright-free sound effects instead. I may also want to use some existing archive material, such as photographs library or film footage, material from sound or photographic library or sourced from the internet, or some existing music or graphics. In all of these cases I will need to be aware of copyright. Copyright owners can choose to grant permission or license others to use their work, usually for a fee, while retaining ownership over the rights themselves. Like other forms of intellectual property, copyright can be bought and sold. When I am developing my ideas, I need to think about permissions that I will need to get before the production process begins. This might include clearing rights, agreeing royalties or paying fees for copyright material that I am planning to include. I will need to write to the copyright holder and ask for permission to use their material. Often I would have to make a payment for the rights to use the material. I can find out more information on copyright and other forms of intellectual property, such as logos and trademarks, on the intellectual property office website (www.ipo.gov.uk).
  • 6. Television and radio Ofcom www.ofcom.org.uk film British board of film www.bbfc.co.uk classification (bbfc) advertisement Advertisement standards www.asa.org.uk authority (ASA) Computer games Pan European game www.pegi.info information (PEGI) www.esrb.org entertainment software rating board (ESRB) Newspapers and magazines Press complaints (PCC) www.pcc.org.uk Internet W3C (world wide web www.w3.org consortium) Trade union Website Pact (producers’ alliance for cinema and www.pact.co.uk
  • 7. Key term: copyright – an automatic right that protects a piece of written or recorded work from being copied or used by anyone else without the copyright owner’s permission. Performing rights royalties are paid to a writer, composer or publisher whenever their music is played or performed in a public space such as on television, radio, on the internet, in a shop or restaurant, or at an event such as concert or a football match. Mechanical rights royalties are paid to a writer, composer or publisher when music is reproduced and used in a physical product or artefact such as a television or a video game. Here below are some of the practise shots I and my pier have done. 1.7 Contributors: as well as needing a productions team, I also need other people to contribute to my project. I might be able to require the services of actors which I and my pier do. Also the contributions of the singer/song writer for her music and to have her single over the top of the shot film. I will need to get a permission form for people of the age under 18 and also for consent and agreement so that I have the evidence of permission of them to be featured. Also I need a biography of contributors in the supporting documentation that I will produce. Here below is a copy of my letter of consent.
  • 8. software is now at the heart of the production and post-production processes that are used to create all digital media products. Professional production companies will either use their own equipment and facilities or hire what they need for a specific production from facility houses. They might even outsource some of the work, such as post-production special effects, to a specialist company. 1. What I will need for my own project is facilities for the production such as costume, makeup, lighting, camera equipment, music recorder for the single and premiere for the editing. We will use these facilities from the school and borrow them. 2. What is available in my school is everything that I have listed above except the costumes and makeup. 1.6 Materials: all media products require raw materials for the actual content and I can plan together and generate this raw material in various ways. Some will be original material that I can be planning to produce. Undertaking a series of test shoots or recordings can help me further develop my ideas during the pre-production stage, help me to decide what original material I will be able to include in my final production and what is the best way to get the effect that I want. For example, for a multimedia production project I might need some country sounds, so I would need to look for a suitable location to undertake the recording. After doing a test recording in a local park and, through additional research, discover that I can use some copyright-free sound effects instead. I may also want to use some existing archive material, such as photographs library or film footage, material from sound or photographic library or sourced from the internet, or some existing music or graphics. In all of these cases I will need to be aware of copyright. Copyright owners can choose to grant permission or license others to use their work, usually for a fee, while retaining ownership over the rights themselves. Like other forms of intellectual property, copyright can be bought and sold. When I am developing my ideas, I need to think about permissions that I will need to get before the production process begins. This might include clearing rights, agreeing royalties or paying fees for copyright material that I am planning to include. I will need to write to the copyright holder and ask for permission to use their material. Often I would have to make a payment for the rights to use the material. I can find out more information on copyright and other forms of intellectual property, such as logos and trademarks, on the intellectual property office website (www.ipo.gov.uk).