The PRAU Student Program offers discounted annual membership of 50,000 Ugx to mass communication students. It aims to improve professional ethics and skills. The program is governed by a 13-member council including 3 elected student representatives. Activities include conferences, trainings, workshops, and awards events. Opportunities for students include networking events, health runs, mentorship, debates, and a student challenge competition.

1. PRAU Student Programs
2016 - 2018

2. PRAU seeks to improve the professional ethics and the
caliber of students in universities and young
professionals
The PRAU Student Program is open
• Student membership is applicable ONLY to active
students of mass communication, Public,
International or Media Relations
• Annual Membership Fees Subscription
Students pay a discounted rate of only Ugx 50,000
annually
Introduction

3. Governance Structure
• The Association is steered by a team of 13
Governing Council (GC) members who include 3
Student Representatives who are elected during the
AGM. (A student who is interested in becoming a
PRAU student rep is voted by his University students
then forwarded to the AGM for voting.)
• Student Representatives help coordinate young
professionals in the universities and in any other
tertiary institution. ( through the University Chapter.)
• The Student Representatives table student issues to
the GC for deliberation when they meet on a
monthly/fortnightly/weekly basis.
• The GC sets the general direction for the Student
initiatives and ensures policy formulation and
execution.

4. Principle Activities
PRAU as the pioneer body of the PR profession in Uganda
supports its student members through activities such
as;
• The student University Chapters I think they should
have been included in the activities plan
• Conferences,
• Trainings,
• Workshops,
• Awards events and PR Excellence Awards Magazine,
• Seminars, and
• Social events
• University visits/tours,
• Digital publishes in the (I feel this is incomplete)
• Provides letters of recommendation
• Consultancy services on PR issues & programmes
/projects.
.

5. Best Young Communicator 2017
• PRAU is proud to introduce the 7th
Annual PR Excellence
Awards. The Objective is to recognize and showcase the
best upcoming students. Student members with valid IDS
can participate by submitting an entry on
www.prauganda.ug under the “Best Young
Communicator of the Year award category.
• This award is open to full time students pursuing public
relations, mass communications or related courses.
Entrants will be required to write an essay on the theme
“PR Excellence during tough economic times”. Students to
exhibit how PR can effectively be used to manage brand’s
reputations and deliver results under stringent conditions
and reducing budgets.
Judging Criteria:
• Entrants should attach a student ID or a letter of proof from
their respective colleges or universities with their entries.

6. Opportunities
• PRAUNites are networking and engagement
opportunity for student members
• PRAU Corporate Networking Evenings: These are
planned Corporate sponsored get-together
evenings for PRAU members and the sponsoring
company/organisation. Students benefit a lot from
the engagements as they learn about the institution
and learn about operational issues.
• PRAU Health Runs: Student members have a social
platform at which they meet every month to run
with PROs in the industry and discuss a topical issue.
This offers them an opportunity to network, keep fit,
be productive and promote their various business
interests.

7. PRAU Corporate Networking Evenings
• PRAU Boot camp: which are PR trainings continue to
be planned with a focus on imparting PR skills to
participants. The trainings focus on enhancing
students & practitioners’ skills and encourage
knowledge sharing.
• Mentorship; we offer opportunities for mentorship to
students to tutor them in life skills training and
coaching.

8. Student Fellowships
PRAU’s university concept aims at preparing students for the work
place. The Student Fellowship is one of the vehicles that will
help the students learn from PR practitioners. Initiatives
include;
• A PRAU Governing Council member monthly engagement
with the university student representative
• Debates; Inter university debates of various topics on
University Premises.
• Shadowing a governing council member by the most active
students
• News Bulletins or newsletters; university Chapter council
members to share their news/updates with PR practitioners to
sensitized them
• Social media: Students to join the PRAU STUDENT SOCIAL
MEDIA PLATFORM to enable the Association inform, engage
and offer them timely training

9. PRAU Student Challenge
• The objective of this challenge is to address the concepts,
principals and traditions that are not well grounded
practically but are taught in class.
PRAU Challenge Dynamics;
Bi monthly discussions of topics to give a practical perspective
and bridge the gap between class and field practice.
• PRO’s to facilitate discussion of topical issues
• Review and analysis of PR case studies.
• students to prepare for presentations on topics to be
discussed which will be sent to the Universities in advance
• Award to winning students or University

10. Thank You