Watch the presentation online here - https://youtu.be/XIM1JZHTDFc
Neil Collman's slides from 14th May Goodbye Faster Horses session, speaking about futures, foresight, and the tools and techniques Nile uses to stay abreast of the future
What can we expect to happen to services and design in the next 10 years? In this presentation, our head of Insight, Marzia Arico, explores four drivers of change that will significantly impact services and design in the future. #SDGC17
Quick introduction to UX & service design, high-level process & some methodologies and inspiration.
This deck was created for the workshop on UCD for the built environment.
Getting Involved: How to Embed and Manage Service Design in Large Organisatio...Service Design Network
Niels Corsten from Koos Service Design speaks at SDGC19 in Toronto.
'In this talk, I will be sharing the Service Design Maturity Model, a framework that gives structure and helps large organisations to implement and scale service design. I will elaborate on the different maturity stages and four identified factors that indicate the maturity of your organisation and serve as guidelines for further maturation. Using a range of real-world cases, we will share our thoughts on common barriers to maturation and share strategies on how to grow your company’s maturity.'
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Talk on the importance of Service Design Thinking, how Design and business have evolved to embrace Service Design Thinking, as well as an overview of Service Design Thinking process and key artifacts.
IFF Three Horizons Framing Transformative Innovationgrahamiff
Core set of slides explaining Three Horizons framework as three perspectives on the future potential of the present moment, plus how these perspectives interact in service of systems transition and 'transformative innovation'.
What can we expect to happen to services and design in the next 10 years? In this presentation, our head of Insight, Marzia Arico, explores four drivers of change that will significantly impact services and design in the future. #SDGC17
Quick introduction to UX & service design, high-level process & some methodologies and inspiration.
This deck was created for the workshop on UCD for the built environment.
Getting Involved: How to Embed and Manage Service Design in Large Organisatio...Service Design Network
Niels Corsten from Koos Service Design speaks at SDGC19 in Toronto.
'In this talk, I will be sharing the Service Design Maturity Model, a framework that gives structure and helps large organisations to implement and scale service design. I will elaborate on the different maturity stages and four identified factors that indicate the maturity of your organisation and serve as guidelines for further maturation. Using a range of real-world cases, we will share our thoughts on common barriers to maturation and share strategies on how to grow your company’s maturity.'
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Talk on the importance of Service Design Thinking, how Design and business have evolved to embrace Service Design Thinking, as well as an overview of Service Design Thinking process and key artifacts.
IFF Three Horizons Framing Transformative Innovationgrahamiff
Core set of slides explaining Three Horizons framework as three perspectives on the future potential of the present moment, plus how these perspectives interact in service of systems transition and 'transformative innovation'.
How User Experience Evolves in a Company - a New Look at UX Maturity ModelsUXPA Boston
User experience design involves many skill sets and methods but companies don’t always have staff with the right expertise or placed in dedicated user experience roles. This puts product designs at risk, especially in competitive markets. In an effort to advance user experience design to minimize taking risks with design, several maturity models were published that explain the different phases of corporate UX maturity. I have surveyed several user experience maturity models, identified the most important information, enhanced with my own experiences and simplified the delivery using a light hearted, easy to understand metaphor – an evolution scale. Each evolution level defines what methods are typically used, who typically does “design” at that level and most importantly what is needed to evolve to the next level. This infographic is a valuable tool to educate different development teams where they are in the user experience spectrum as well as outline what they need to do to evolve. It also helps to educate executives to set realistic expectations that this is a process that takes time (we can’t all go from zero to Apple) and to help gain their support by plotting your competition on the same scale.
Digital Public Infrastructure: A Corporation for Public SoftwareTodd Davies
Slides from presentation by Todd Davies and John Gastil on "A Corporation for Public Software" from the second workshop in the series "Reclaiming Digital Infrastructure for the Public Interest", Digital Civil Society Lab, Stanford University, October 27, 2020 (https://pacscenter.stanford.edu/research/digital-civil-society-lab/reclaiming-digital-infrastructure-for-the-public-interest/). See also the paper at https://doi.org/10.1145/3342194.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
A common question in the Lean community is, "How does the A3 fit with the Improvement Kata and Coaching Kata?" This SlideShare provides answers and is intended to generate more effective practice of scientific thinking in your organization. Watch the related video at: https://www.youtube.com/watch?v=4VwrUzIS9m8
Business Design Toolkit - Design Sojourndesignsojourn
The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/
Strategy is simple. In its essence, it is about putting together a plan and acting it out. The faster you can act out the plan the quicker you will know if your strategy is working. Unfortunately, some companies tend to plan, and re-plan more than they execute and seem to have forgotten how to act on what is needed and not on what is planned. Oftentimes, the reason is they want to be sure that the plan works before they allocate resources to act it out. The rapid changes we see in today's business environment has an immense potential for organizations who adapt to this new reality. But adapting is not easy. We need to begin thinking about strategy as an ever-changing dynamic hypothesis that needs constant validation through instant market feedback. In this Morgenbooster we want to show you why and how you can start working with strategy in a profoundly new way inspired by the Scandinavian way of form-giving, business thinking and the ancient Egyptians. We call it Design Doing.
Innovation through Experience Design: Designers as InnovatorsJason Ulaszek
The pressure to create amazing, groundbreaking product and service experiences has intensified within just about every industry. Entire industries are now competing heavily on larger, connected ecosystems, not just individualized experiences. Competing organizations are increasingly enlisting designers to help bring clarity to decisions supporting the what, where, how and when of it all. In turn, the pressure point becomes the designer.
Designers possess the ability to influence the creation and design of new products and services. Sometimes they’re even given opportunity to influence business model transformation. But, what about innovation? Do designers possess the ability to disrupt the status quo and become the innovator? And, are they ready for it? I think so. And, after this session I think you’ll see why too.
Together, we’ll examine the role of an experience designer as an innovator and the skills designers command that can engineer new business opportunity and effect social change. We’ll share examples, models and skills that you’ll need in order to lead the charge.
Originally presented by Jason Ulaszek and Brian Winters at Webvisions Chicago on September 24, 2015.
How User Experience Evolves in a Company - a New Look at UX Maturity ModelsUXPA Boston
User experience design involves many skill sets and methods but companies don’t always have staff with the right expertise or placed in dedicated user experience roles. This puts product designs at risk, especially in competitive markets. In an effort to advance user experience design to minimize taking risks with design, several maturity models were published that explain the different phases of corporate UX maturity. I have surveyed several user experience maturity models, identified the most important information, enhanced with my own experiences and simplified the delivery using a light hearted, easy to understand metaphor – an evolution scale. Each evolution level defines what methods are typically used, who typically does “design” at that level and most importantly what is needed to evolve to the next level. This infographic is a valuable tool to educate different development teams where they are in the user experience spectrum as well as outline what they need to do to evolve. It also helps to educate executives to set realistic expectations that this is a process that takes time (we can’t all go from zero to Apple) and to help gain their support by plotting your competition on the same scale.
Digital Public Infrastructure: A Corporation for Public SoftwareTodd Davies
Slides from presentation by Todd Davies and John Gastil on "A Corporation for Public Software" from the second workshop in the series "Reclaiming Digital Infrastructure for the Public Interest", Digital Civil Society Lab, Stanford University, October 27, 2020 (https://pacscenter.stanford.edu/research/digital-civil-society-lab/reclaiming-digital-infrastructure-for-the-public-interest/). See also the paper at https://doi.org/10.1145/3342194.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
A common question in the Lean community is, "How does the A3 fit with the Improvement Kata and Coaching Kata?" This SlideShare provides answers and is intended to generate more effective practice of scientific thinking in your organization. Watch the related video at: https://www.youtube.com/watch?v=4VwrUzIS9m8
Business Design Toolkit - Design Sojourndesignsojourn
The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/
Strategy is simple. In its essence, it is about putting together a plan and acting it out. The faster you can act out the plan the quicker you will know if your strategy is working. Unfortunately, some companies tend to plan, and re-plan more than they execute and seem to have forgotten how to act on what is needed and not on what is planned. Oftentimes, the reason is they want to be sure that the plan works before they allocate resources to act it out. The rapid changes we see in today's business environment has an immense potential for organizations who adapt to this new reality. But adapting is not easy. We need to begin thinking about strategy as an ever-changing dynamic hypothesis that needs constant validation through instant market feedback. In this Morgenbooster we want to show you why and how you can start working with strategy in a profoundly new way inspired by the Scandinavian way of form-giving, business thinking and the ancient Egyptians. We call it Design Doing.
Innovation through Experience Design: Designers as InnovatorsJason Ulaszek
The pressure to create amazing, groundbreaking product and service experiences has intensified within just about every industry. Entire industries are now competing heavily on larger, connected ecosystems, not just individualized experiences. Competing organizations are increasingly enlisting designers to help bring clarity to decisions supporting the what, where, how and when of it all. In turn, the pressure point becomes the designer.
Designers possess the ability to influence the creation and design of new products and services. Sometimes they’re even given opportunity to influence business model transformation. But, what about innovation? Do designers possess the ability to disrupt the status quo and become the innovator? And, are they ready for it? I think so. And, after this session I think you’ll see why too.
Together, we’ll examine the role of an experience designer as an innovator and the skills designers command that can engineer new business opportunity and effect social change. We’ll share examples, models and skills that you’ll need in order to lead the charge.
Originally presented by Jason Ulaszek and Brian Winters at Webvisions Chicago on September 24, 2015.
No time, no money, no mandate: User research in the public sector #SXC15Simone Carrier
Being a designer in the public sector is challenging. To make real change we need to adjust our everyday practise to meet the requirements of bureaucratic and sometimes even hostile environments our clients operate in. So how can you do user research if the answer of your clients is always: We don’t have a budget, there is no time and what if it goes wrong? Get inspired by some of the quick and dirty tools and techniques to make sure that your designs are based on user needs and tested with real people – even if you don’t have the time, money or the mandate.
Why Brands Matter for Nonprofits and What to Do About It. Building a strong brand to drive donations, volunteerism, and engagement. Presented at University of Chicago Social Enterprise Alliance Onboard Conference
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
The workplace of the future is adapting to the demands of a worker who has always known collaborative technology, and physical location is no longer a barrier to connection. In this eBook, experts in employee engagement and workplace design discuss how all companies can create a more connected place, regardless of size or budget.
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
Ticketing Professionals webinar: What to do now, what to do next Ash Mann
Ash Mann, Substrakt's Managing Director spoke as part of the Ticketing Professionals Conference's webinar series which replaced the cancelled 2020 conference.
The cultural sector has been through an enforced, rushed programme of digital transformation. We need to review our thinking around all of our digital activity to set ourselves up for success as we come out of the current Covid-19 crisis.
From strategy, mission, values and brand through to systems and tooling, focusing on user experience, and how we gather and use data, what got us to where we are today is unlikely to be what will serve us best in the long run.
2013 Content Marketing Awards: Agency of the Year EntryBabcock Jenkins
Here's a look at Babcock & Jenkins' content marketing practice, including our approach, our work, our people and our vision for the future. Check it out! And visit http://orangecrush.bnj.com to see more...
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Designer As Catalyst (HOW Interactive Design Conf 2014)Matthew Muñoz
My presentation at the HOW Interactive Design Conference in Chicago, 2014 — focusing on finding ways to leverage design processes and thinking to non-traditional design areas.
I led a workshop at MX Conference on March 30 2016 where I taught participants how to increase their organization's appreciation and respect for the design process.
This week we attended the CharityComms Communications on a Shoestring conference, giving some practical advice on how charities can best tackle their communications challenges on a tight budget.
Our workshop centred on the branding process – guiding people from the development of a strong brand proposition to the creation of a ‘big idea’ that brings it all to life. And we also explored brand personality, taking a look at some key brand role models to uncover the importance of a distinct identity that engages with the world in an interesting way.
The CharityComms event resonated really well with our core values at Neo – to help some of the world’s smallest, but best voices become some of its most powerful ones. As Nick, our Managing Director explains, “Neo is all about amplifying the voices of those organisations who are doing something good and interesting in the world. That’s why we believe workshops like these are so important – helping charities who might not have the budget to clearly articulate their offer, and breathe some life into their brand.”
We really enjoyed the running the workshop, and would like to thank all those who joined us.
UX Poland 2016 - Jason Ulaszek - An Undesigned World AbstractUX Poland
More and more, designers are being asked to help businesses make important decisions. Our ability to connect the disconnected and see the unseen is increasingly valuable in generating new opportunities and boosting commercial value. In part, the growth of the design industry's value is being driven by businesses realizing that every great experience is designed - we're helping render the intent of the next great phone, killer mobile app or customer service interaction into reality. And, at times, we're spending an exorbitant amount of energy and resources chasing the opportunity to design for the next greatest "thing". While we admirably practice our craft on these design challenges, improve a customer experience or help position businesses for greater success, we must also recognize the rest of the undesigned world before us. Why are we allowing so many social systems' experiences to exist ineffectively or even when excruciatingly painful? As designers, we owe ourselves the opportunity to fall in love with these problems and mold a response into something better for ourselves, family and friends, neighbors and community. We must be more human-centered, not simply follow a human-centered methodology. It's time we leverage more of our skill for an even higher purpose: solving the world's most pressing social challenges. This talk examines the unique value and power of designers and design thinkers to impact social change. It will provide case studies, current examples and inspiration for designers aspiring to leave a bigger imprint on society.
Similar to Pragmatic Futurism for Today's Designers - Goodbye Faster Horses, 14 May 2020 (20)
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Can AI do good? at 'offtheCanvas' India HCI prelude
Pragmatic Futurism for Today's Designers - Goodbye Faster Horses, 14 May 2020
1.
2. Confidential | Nile | The Strategic Design Company2
FOLLOW NI LE
medium.com/nilehq
Thinking, tools and blogs
instagram.com/nilehq
Inside the studio
twitter.com/nilehq
Interesting things & chat
nilehq.com
3. Confidential | Nile | Service, Business and Experience Design
WHO’S IN THE
(ZOOM) ROOM?
3
Share where you’re calling from in the chat!
5. Confidential | Nile | The Strategic Design Company5
WE ARE A STRATEG IC
DE SIGN COMPA NY
THINKER S, EDUCATORS AND MAKERS
6. Confidential | Nile | Service, Business and Experience Design
TODAY IS A
PREDICTION-FREE ZONE
6
7. Confidential | Nile | Forward Thinking Design7
“T HERE A RE NO
FUTURE FACTS”
Wendell Bell
The Foundations of Futures Studies
8. Confidential | Nile | Service, Business and Experience Design8
But we might talk about some of the weird and
wonderful things signalling what’s to come…
9. Confidential | Nile | Service, Business and Experience Design
POLL TIME
9
How are you feeling about the future?
10. Confidential | Nile | Service, Business and Experience Design
LET’S DIG IN TO THAT
10
bit.ly/future-feeling
11. Confidential | Nile | Service, Business and Experience Design11
IF WE C AN’T PRE DICT
ANY THI NG, WHY BOTHER
THIN KING ABOUT THE
FUTUR E AT ALL?
12. Confidential | Nile | Service, Business and Experience Design
“In the medical field, inoculating yourself prevents you
from falling ill. In futures thinking, if you've considered a
whole range of possibilities, you're kind of inoculating
yourself. If one of these possibilities comes about, you're
better prepared.”
MARIN A GORBIS, EXECUTIVE DIRECTOR, INSTITUTE FOR THE FUTUR E
12
13. Confidential | Nile | The Strategic Design Company13
SO I T’S ABOUT BEING PREPARED
FOR WHAT MIGHT COME NEXT
(EVE N I F WE DON’T LIKE IT)…
What if low-touch fashion becomes the norm?
What if COVID returns seasonally?
What if travel halves in scale, forever?
What if Zoom moves into home office refurb?
…AND ACT IVELY MOVING TOWARDS
THE F UT UR E YOU WANT TO CREATE
14. Nile | Service Design Network Academy14
OR, A.K .A…
FORE SIG HT
A structured way to think about the future that
stimulates action in the present
– INSTITUTE FOR THE F UTURE
15. Confidential | Nile | Service, Business and Experience Design
POLL TIME
15
So… how experienced are you in using
Futures and Foresight?
16. Confidential | Nile | Service, Business and Experience Design16
TODAY I S ALL ABOUT
LOWERI NG THE BARRIER
FOR DE SI GNERS AND
DESI GN TEAMS TO THINK
ABOUT THE FUTU RE
17. Confidential | Nile | The Strategic Design Company17
BEING A ‘PROPE R' FUTURIST IS HARD
• New language, academic “hinterland” and mindset
• It’s an imperfect process!
• You get out what you put in
• It’s tough alongside the “day job”
• Clients like the idea of it, but don’t like buying it!
• Building new relationships outside your “bubble” is essential
• The value is in the collective interaction
18. Confidential | Nile | Service, Business and Experience Design18
SO WE’ RE GOING TO
SIMPLI F Y IT
FOUR S IMP L E
HABITS
YO U CAN STAR T
US ING TODAY
19. Confidential | Nile | The Strategic Design Company19
SO YOU CA N…
1
2
3
Broaden perspectives
Get your teams and clients to
think differently.
Get beyond the obvious
Identify your own future insights.
Build a collective view
Almost all the value of the process is
the collective journey.
4
5
Understand the wider system
Find unexpected connections.
If you’re really lucky, build it into
your service design
The holy grail!
20. Confidential | Nile | Service, Business and Experience Design20
HABI T ONE
SCAN THE
HORIZON
CHALLENGE
THE
STATUS QUO
HABIT TWO
TELL A
HUMAN
STORY
HA BIT T HREE
TRANSLATE
THE IMPACT
HA BIT FOUR
21. Confidential | Nile | Service, Business and Experience Design
HABIT ONE
21
SCAN THE HORIZON
The future’s already here, it’s just not
evenly distributed. Monitor your feeds as a team,
share centrally, and ask “so what?”
Because you want to sense change early, and
build ongoing literacy to better join the dots.
22. Confidential | Nile | The Strategic Design Company22
KEY CON CE P T: SI GNALS O F CHANG E
A real example of local disruption with the potential to
scale: a possible future that’s here today.
What: Health protection fashion
So what? Low touch fashion encroaching
into other categories? Sportswear? Social
distancing Black Tie? Low touch fashion
stigmas?
Source: https://www.newchic.com/
theme-protect-t-334002/
23. Confidential | Nile | Service, Business and Experience Design23
So what? We’ll need to reinvent
radical new ways to structure work
and life to protect our health,
companies will need to step up
So what? “Presence hacking” will
become so commonplace that faith
in the authenticity of virtual
interactions is undermined
So what? New creative
solutions will pop up that
address unmet needs created by
new work contexts.
AFEWMOREEXAMPLES
24. Confidential | Nile | Service, Business and Experience Design
• Check news feeds, social media, scientific journals, newsletters, the world around you
• Capture, steal or save content that you believe is useful
• Use the STEEP framework to try and build up a broad view of signals
• Make sure it’s surprising!
24
SCANTHEHORIZON
WH EN WH AT
HOW
WH Y
Every day Monitor your feeds as a
team, share centrally, and
ask “so what?”
Sense change early, and
build ongoing literacy
so you can better join
the dots
HABITONE
25. Confidential | Nile | Service, Business and Experience Design
LE T’ S PRACT ICE SIGNALS GATHERING
WHAT SU R PRISING SIGNAL S OF CH ANGE HAVE
YO U SEEN RECENTLY?
25
BREAKOUT TIME
1. Discuss with your group in breakout
2. Nominate a writer
3. Report back in the chat when we’re back in the main room
26. Confidential | Nile | The Strategic Design Company26
IMPORTANT: S IG NALS AREN’T TRENDS.
LOW TOUCH FASHION I S A TREND, THE
SIGNAL IS T HE S PECIFIC EXAMPLE .
27. Confidential | Nile | Service, Business and Experience Design
Key sources to track for signals:
• Hashtags on social (e.g. #foresight #wfh)
• Radio phone-ins – the unfiltered public…
• News feeds: Mainstream Media - not just the UK!
(e.g. South China Morning Post)
• Academic journals and papers (Nature magazine,
Scientific American, Google Scholar)
• The world around you: an overheard conversation or
a chance observation
• Foresight thought-leaders: Amy Webb, IFTF,
Flamingo, Arup, Scott Smith, MIT
• Patent applications, artists, rogue agents…
27
RESOU RCES A ND TO O LS
At Nile, we use a dedicated Slack channel
for signal collection and curation.
28. Confidential | Nile | Service, Business and Experience Design
HABIT TWO
28
CHALLE NG E THE
STATUS QUO
As a team, explore the implications of the change
you’re seeing in the present.
Because signals are useless unless you’re weaving
them into different plausible futures.
29. Confidential | Nile | Service, Business and Experience Design
Most of the time we think of
the future as a straight line
from A to B, but it’s rarely
the case.
Most important shifts are a
left turn, often unexpected.
Explore alternative
possibilities for the future,
(including things we might
not like).
29
KEY CON CE P T: MULTI PLE FUTURES
Voros via Dunne and Raby, via Revell
30. Confidential | Nile | Service, Business and Experience Design
• Establish a standing monthly meeting in the team diary. Get together for an hour or so.
• Run through the signals, and ask ‘what if’ and ‘if this, then…?’
• Explore desirable and undesirable outcomes. Challenge each other to be ridiculous
• Capture and document source material and speculative futures
30
CHALLENGETHESTATUSQUO
HABITTWO
WH EN WH AT
HOW
WH Y
At least once a month As a group, explore the
implications of the
change you’re seeing in
the present
Begin to understand
different plausible
futures
31. Confidential | Nile | Service, Business and Experience Design31
EXAMPL E: REMOTE WO RKI NG
It can be as simple as
moving your thinking
from…
DEFAULT THI NKI N G:
Most patterns “return to
normal”, but there’s a bit more
remote working than before.
A MO RE D ISRU PT IV E FU TU RE:
Massive leaps in remote collaboration
technology means working remotely
not only sticks permanently, but is
completely transformed.
We kit overhaul our homes with Zoom/
IKEA “multimodal” living innovations
and curate digital professional personas.
To “what if”…
32. Confidential | Nile | Service, Business and Experience Design
A commonly used foresight
tool that helps map 1st, 2nd
and 3rd order implications of
an anticipated shift.
Useful (COVID-19 specific)
resource and example (Scott
Smith):
https://medium.com/phase-
change/mapping-impacts-
and-
implications-74e737312191
32
RESOU RCES A ND TO O LS:
FUTURE S WH EE L
33. Confidential | Nile | Service, Business and Experience Design
LET’S CHA LLENG E THE STATU S QUO
WHAT ARE THE PO S SIB LE I MPLI CATI O NS O F
SOME OF THE SI G NA LS WE’V E SEEN?
33
BREAKOUT TIME
1. In your breakout rooms, pick a key shift you want to explore
2. Build a future wheel on your relevant breakout board
3. Near the end, jot down some key takeaways
bit.ly/future-wheel
34. Confidential | Nile | Service, Business and Experience Design
HABIT THREE
34
TELL A HUMAN STORY
Build a relatable story about the future for the
people who might use this service.
Because without people, how can you really
understand the impact of a possible future?
35. Confidential | Nile | Service, Business and Experience Design
Most discourse about
the future is in the
abstract and designed
to grab eyeballs.
But by humanising it
we can build empathy
with our stakeholders
and future users.
35
KEY CON CE P T
36. -
Confidential | Nile | Service, Business and Experience Design
• Describe a future world your actors might inhabit, and how they might respond to it
• This requires a bit of practice and skill - designers should bring their abilities, perspective
and empathy to bear on this aspect of the process.
• This doesn’t have to be a movie screenplay. Or even a short film; an outline of a situation
will be a great start.
36
TELLAHUMANSTORY
HABITTHREE
WH EN WH AT
HOW
WH Y
As required, in context -
when you’re developing a
specific strategy for your
service
Build a relatable story
about the future for the
people who might use this
service
Understand the human
impact of a specific
possible future
37. Confidential | Nile | Service, Business and Experience Design
EX AMPL ES
An agile way to
come up with
stories is to create
a mini “artefact
from the future”
37
Or with more time
you can create
future personas…
Imagine a day in the life 2025: an ambitious fitness
entrepreneur in a hyper-local world, buying multi-
mode business space insurance from Zoom insurance
inc with her finance AI.
38. Confidential | Nile | Service, Business and Experience Design
KEY TOOL : A R T E FACT
FROM T HE FU T U RE
Create your own
rapid variations of
future stories with
Institute For The
Future’s Artifact
From the Future
tool.
38
39. Confidential | Nile | Service, Business and Experience Design
HABIT FOUR
39
TRANSL ATE THE IMPACT
Identify the impact of different futures on the
things you care about.
Because this is when you gain insights about
the future that you can act on now.
40. Confidential | Nile | Service, Business and Experience Design
You’re not looking for
revolutionary ideas
that no-one has come
up with before
(although that is nice).
Almost all of the value
is in the translation of
futures for your
specific problem.
40
KEY CON CE P T
41. -
Confidential | Nile | Service, Business and Experience Design41
TRANSLATETHEIMPACT
HABITFOUR
WH EN WH AT
HOW
WH Y
• Identify the impact areas you’re most interested in – could be stakeholders, departments,
products or strategies
• Ask: ‘what would future this mean for…’
• Decide whether to “act or track”
At key decision points in a
project, and for a team
Identify the impact of
different futures on the
things you care about
Gain practical insights
about the future that you
can act on now
42. Confidential | Nile | Service, Business and Experience Design
EX AMPL E: S PORTS RE TAI LE R
42
Imagine a day in the life 2025: an ambitious fitness
entrepreneur in a hyper-local world, buying multi-
mode business space insurance from Zoom insurance
inc with her finance AI.
The impact it might have:
New opportunity to accessorise
mixed living/work space.
The shift we’re seeing:
Customers significantly change
their physical space and behaviours
at home to work smarter.
43. Confidential | Nile | Service, Business and Experience Design
Map impacts for
your projects using
Institute For The
Future's “Cross
Impact Matrix”
template.
43
KEY TOOL :
IMPACT MAT RIX
44. Confidential | Nile | The Strategic Design Company44
LET’S ZOOM O UT
THINGS TO
REMEM BER
• Start small, build habits!
• Make it a team sport
• Accept the imperfect process
• Embrace the ridiculous!
1
2
3
4
45. Confidential | Nile | The Strategic Design Company45
QUESTIONS
AD D THEM TO TH E BOARD
BELOW & USE YO UR 5 VOTES
(You’ve got 2 mins!)
👉 bit.ly/pragmaticfuture 👈
46. Confidential | Nile | Service, Business and Experience Design
SELECTED RESOURCES
FORESIGHT P RACTICE
AND MIND FOOD: B O O KS
The Signals are Talking & The Big
Nine by Amy Webb
Anything by Noah Yuval Harari
Scott Smith (Changeist), book
release later this year (How to
Future)
FORESIGHT COMPANIES
& ORGS
Nile
Institute For The Future
Future Today Institute
SIG NAL MONITORING &
TRE ND RESEARCH
Email updates
MIT newsletters (The Download/
The Airlock & more…)
Exponential View
Institute For The Future
Science Journals/Papers
Nature
Scientific American
Google Scholar
News (fairly UK centric!)
BBC
Financial Times
The Economist
The Guardian
NY Times
South China Morning Post
Research tools
Strategic Intelligence (World
Economic Forum)
46
47. Confidential | Nile | The Strategic Design Company47
QUES TION S?
F O LLOW ME ON
LI NKEDIN
FOLLOW
NILE
linkedin.com/in/neilcollman
medium.com/nilehq
Thinking, tools and blogs
instagram.com/nilehq
Inside the studio
twitter.com/nilehq
Interesting things & chat
nilehq.com
48. Confidential | Nile | Service, Business and Experience Design48
GET IN TOUCH, WE’D LOVE TO
HEAR FROM YOU
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Edinburgh, EH3 6SU
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