Prada, founded in 1913 in Milan by Mario Prada, has established itself as a luxury brand known for high-quality handbags, luggage, and fashion accessories, appealing to royalty and the upper class. The brand has continued to innovate with popular models and styles, including vibrant shopping bags and trendy footwear, while expanding its influence globally. Miuccia Prada, as the brand's creative force, embraces change and fuels the company's ongoing success with her imaginative designs.