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1. History of Bags

2. It Bag is a colloquial term from the fashion industry
used in the 1990s and 2000s to describe a brand or
type of high-priced designer handbag by makers
such as Chanel, Hermès or Fendi that becomes a
popular best-seller.

3. One of the first designers
credited with creating the
concept of the easily
identifiable "status bag"
was Giuliana Camerino,
founder in 1945 of the
Venetian fashion house
Roberta di Camerino.

4. Camerino handbags were instantly recognisable
due to their artisan-made hardware and
distinctive use of fabrics formerly reserved for
clothing.

5. Her innovations included in 1946, bags patterned with a trellis of
R's (foreshadowing Gucci G's), woven leather bags in 1957
(predating Bottega Veneta) and in 1964, she designed a handbag
with a unique articulated frame which was later taken up by Prada.

6. The fashion houses of Hermès, Chanel and Louis Vuitton
created handbags that became famous in their own right
well before the concept of the "It Bag" took hold.
In 1935 Hermès created a top-handled leather bag called
a Sac à dépêches as part of their leather goods range.

8. In the early 2000s the conceptual New York label Slow
and Steady Wins the Race, founded by the Chinese-
American designer Mary Ping, offered a range of
consciously affordable bags deliberately based on It Bags
by Balenciaga, Dior and Gucci, but made in inexpensive
calico with metal work from hardware stores mirroring
the original bags' exclusive designer fittings.

9. These bags were Slow and Steady way of challenging the
concept of consumerism and inbuilt obsolescence in
traditional fashion manufacture.

10. By 2008 the popularity of the "It Bag" was reported to be
in decline.
In May 2011, whilst acknowledging that there would
always be customers for expensive status bags, Celia
Walden reported that the concept of the must-have
"It Bag" was no longer in fashion.

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