This is a preamble to a course I am offering on one of the education platforms. It’s not a course that promises to get you rich quickly by making a ton of sales. It’s not a course that lays out the foundational intricacies of online retail business. It’s a course that will get you activated to do what is seemingly impossible
Practical steps to starting an online retail business
1. Practical Steps to Starting an Online Retail Business
with
Wangari Maina
Business Knowledge Consultant
PLAN BUILD LAUNCH
2. PracticalStepstoStartinganOnlineRetailBusiness Who describes you
Nancy
Simon
✓ Laid off after unforeseen restructuring
✓ Wants some income in between jobs
✓ Wants to provide the best for the son
✓ Graduated
✓ Can’t find a decent job
✓ Needs to be financially
independent of his
parents
✓ Graduated
✓ Low paying job
✓ Needs to supplement
her income
Ndeba
3. Course Structure
Plan
• Define your product
• Zone in on your market
• Heal the Achilles Heel
Product
• Formulate the product
• Source the product
• Make the product
buyer-ready
Finances
• The transaction
• Accessing your money
• Refunds: The great
pitfall
7 palatable sections with short lectures
+
An Assignment
PracticalStepstoStartinganOnlineRetailBusiness
4. Course Structure
Infrastructure
• Where is your
shop?
• How secure is
your shop?
Set up
• Set up your shop
• Stock your shop
• Set up your ‘cash
register’
• Test your
infrastructure
Marketing/
Promotion
• Charm. Don’t
offend
• Hacks to apply
Launch
• Open the doors
• Engage
• Customer
Support
7 palatable sections with short lectures
+
An Assignment
PracticalStepstoStartinganOnlineRetailBusiness
5. You can’t effectively
tackle an enemy
that you run away
from every time.
Excerpts from the course
People need to find
themselves in your
product/ service
offering
Engage Unapologetically
Course Details
6. Excerpt from the Course: Your Achilles Heel
Your Purpose Neutralizer.
Immobilizes you
Causes fear in you
Interrogate
the blockade
PracticalStepstoStartinganOnlineRetailBusiness
7. Yes. More Details Please
Practical Steps to Starting an Online Retail Business
Sounds Good So Far?
Not really
8. PLAN BUILD LAUNCH
Thank you for your time.
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