Practical Push Notifications Seminar

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The document discusses push notifications and provides an overview of popular push notification services. It recommends Parse, Urban Airship, and Azure Mobile Services as options. It covers the general setup process for enabling push on iOS and examples of using Parse and Urban Airship. Best practices discussed include providing value to users, driving engagement, and giving users control over notifications.

Technology

Xamarin
Seminar
Practical Push Notiﬁcations

28th February 2013

Introduction
Practical Push Notiﬁcations

Pierce Boggan
Software Engineering, Auburn University
Customer Support Engineer Intern
pierce@pierceboggan.com
Twitter: @pierceboggan

Xamarin

Agenda
1. Why bother with push in the ﬁrst place?

2. Identify a service that works for you and implement it.

3. Use push notiﬁcations effectively.

Xamarin

Why Push?
1. If used correctly, it can provide value to your
application.

2. Push drives all of those awesome* analytical stats like
consecutive days used.

3. It really isn’t hard to implement, even for advanced
solutions.

Xamarin

Platform Availability
Azure Mobile
Parse Urban Airship
Services

iOS X X X
OS X X
Android X X
Windows 8 X X X
Windows 8 Phone X X X
Blackberry X

Xamarin

General Setup: iOS
• Enable Apple Push Notiﬁcation Service (APNS)
• Export certiﬁcate as .p12
• Create a Provisioning Proﬁle
•Development
•Distribution

Xamarin

Usage: Parse
Advantages:
• Data, social, push, cloud code all in one service
• SDKs for many different platforms
• Parse Component from Xamarin’s Component Store
• Lots of documentation, tutorials, and samples
• Great pricing structure
• Simplistic API

Xamarin

Urban Airship
Advantages:
• Established push notiﬁcation platform
• SDKs for many different platforms
• Advanced targeting and metrics
• Lots of documentation and troubleshooting tips

Xamarin

Azure Mobile Services
Advantages:
• Data, push, server-side scripting, and user authentication
• Azure Mobile Services Component
• Lots of documentation, video tutorials, samples
• Highly scalable

Xamarin

Best Practices
1. Provide value.
2. Drive engagement.
3. Put the user in control.

Xamarin

Final Remarks
•Plenty of other viable options
•PushSharp (see the Xamarin Seminar)
•Additional Reading
•Stop Abusing Push!
•10 Useful Tips for Awesome Push Notiﬁcations
•Urban Airship Whitepapers

Xamarin

AWS Summit 2014 Melbourne - Breakout 4 As part of Vodafone Hutchison Australia (VHA)’s company-wide mission to win back customers, the VHA Digital Products division, with the help of DiUS, built a strategic internal agile development and innovation capability. By leveraging AWS, VHA now has the powerful ability to be more responsive, to experiment, fail-fast and in turn, to deliver an improved customer experience across all digital touchpoints. We will share VHA’s journey so far by looking at the business objectives and diving into how people, process and technology made it happen: - Making a business case for AWS - Working within a complex technology landscape including legacy systems, COTS products as well as custom-built systems - The role AWS played in achieving change - Enabling daily deployments using Continuous Delivery and other practices and tools - What's next on VHA's agility roadmap Presenters: Andy McCarthy, Digital Technology Manager, Vodafone Hutchison Australia, & Charles Blaxland, Principal Consultant and Cloud Lead, DiUS

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The most successful retail apps have a well-defined mobile engagement strategy. Push notifications have proven to drive significant results, but they are only a piece of the story. Urban Airship recently compiled the industry's largest study of opt-in rates and trends, revealing that on average, only 43% of users opt-in to push notifications. Of those who don’t opt-in, less than a third of users engage with an app again after the initial installation. This is where additional tools like in-app messaging, message centers and digital wallet offerings provide a brand new opportunity. Because they allow you to address all of your users inside and outside of your app, these tools provide significantly more reach. They also provide you with a lot of control to communicate new product offers and promotions, address abandoned carts, and encourage profile signups to keep your brand top of mind. Sign up for this webinar and join Bill Schneider, Urban Airship’s director of product marketing, to learn: • How to expand your messaging tools beyond Push notifications • When to use Push, In-App Messaging and Digital Wallet • How to maximize the Push Opt-in opportunity • Strategic insights on building messaging solutions that support each other

There are strategies to shift from good push notifications to great engagement with loyal brand advocates. Do you use push notifications in your app? In-app messaging? Are you targeting your mobile messaging to specific users? There is so much more precision we can use in our messaging today. Consumers have so much more control they can apply to their media consumption. Learn more here and please reach out to Urban Airship with any questions on mobile engagement marketing or developer strategies.

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More than 80% of the time people spend using mobile devices is in apps, and push messaging enables marketers to drive greater app engagement and retention. The Good Push Index study, encompassing 2400 apps and 500 million push notifications, offers some of the first available insights on push messaging effectiveness and opt-in rates across key industry verticals. We’ll dig deep into GPI findings to share how different types of apps perform, as well as highlight the massive delta between average and top-performers to understand the upside to push messaging optimization. We’ll also punctuate quantitative results with the best and worst real-world examples, as well as top tips for driving greater engagement. Moderator: Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Presenters: Heidi Tretheway Director of Marketing Communications Urban Airship Corey Gault, Director of Communications, Urban Airship Live Webinar Date: January 23, 2014

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Practical Push Notifications Seminar

1. Xamarin Seminar Practical Push Notiﬁcations 28th February 2013

2. Introduction Practical Push Notiﬁcations Pierce Boggan Software Engineering, Auburn University Customer Support Engineer Intern pierce@pierceboggan.com Twitter: @pierceboggan Xamarin

3. Agenda 1. Why bother with push in the ﬁrst place? 2. Identify a service that works for you and implement it. 3. Use push notiﬁcations effectively. Xamarin

4. Why Push? 1. If used correctly, it can provide value to your application. 2. Push drives all of those awesome* analytical stats like consecutive days used. 3. It really isn’t hard to implement, even for advanced solutions. Xamarin

5. Platform Availability Azure Mobile Parse Urban Airship Services iOS X X X OS X X Android X X Windows 8 X X X Windows 8 Phone X X X Blackberry X Xamarin

6. General Setup: iOS • Enable Apple Push Notification Service (APNS) • Export certificate as .p12 • Create a Provisioning Profile •Development •Distribution Xamarin

7. Usage: Parse Advantages: • Data, social, push, cloud code all in one service • SDKs for many different platforms • Parse Component from Xamarin’s Component Store • Lots of documentation, tutorials, and samples • Great pricing structure • Simplistic API Xamarin

8. Urban Airship Advantages: • Established push notiﬁcation platform • SDKs for many different platforms • Advanced targeting and metrics • Lots of documentation and troubleshooting tips Xamarin

9. Azure Mobile Services Advantages: • Data, push, server-side scripting, and user authentication • Azure Mobile Services Component • Lots of documentation, video tutorials, samples • Highly scalable Xamarin

10. Best Practices 1. Provide value. 2. Drive engagement. 3. Put the user in control. Xamarin

11. Final Remarks •Plenty of other viable options •PushSharp (see the Xamarin Seminar) •Additional Reading •Stop Abusing Push! •10 Useful Tips for Awesome Push Notiﬁcations •Urban Airship Whitepapers Xamarin

12. Questions? Xamarin

Practical Push Notifications Seminar

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Practical Push Notifications Seminar