The document discusses recent advances in neuroscience and their implications. It notes that neuroscientific developments are progressing rapidly and will affect many areas of life in known and unknown ways, including economics, politics, management, creativity, and marketing. Additionally, it discusses how new techniques like fMRI are fueling a revolution in neuroscience. It provides links to videos and materials about topics like the limbic system, prefrontal cortex, emotions, attention, insight, mindfulness, and more from experts in the field of neuroscience.

1. Practical Neuroscience
Brain Science Is Making Waves
By: Matthew Waymire CPA
matthewwaymire@hotmail.com

2. Understanding the Brain -
Takeaways
• Useful neuroscientific advances are being made
rapidly
• Will affect your life in known and unknown ways
▫ Economics
▫ Politics
▫ Management
▫ Creativity
▫ Marketing

3. Further Takeaways
• The revolution in neuroscience is here and is
being fueled by new techniques such as the fMRI
• The competition between the limbic system and
the neocortex is a key to understanding how we
act
• Social pain = physical pain
• The amount of quality computational time is
limited

4. Behavioral Economics

6. David Laibson Harvard
http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

7. David Laibson Harvard
http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

8. David Laibson Harvard

9. David Laibson Harvard
http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

11. David Laibson Harvard
http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

12. David Laibson Harvard
http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

13. David Laibson Harvard
http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

14. David Laibson Harvard
http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx

15. Robert Sapolsky
• http://www.youtube.com/watch?v=YWZAL64E0DI&
• http://www.youtube.com/watch?
v=NNnIGh9g6fA&feature=related

16. The Brain is multi modal

17. The Pre-frontal Cortex
• Seat of the Executive function
• Where working memory resides
▫ differentiate among conflicting thoughts
▫ determine good and bad,
▫ better and best,
▫ same and different,
▫ future consequences of current activities,

18. Prefrontal Cortex
▫ working toward a defined goal,
▫ prediction of outcomes,
▫ expectation based on actions
▫ Social control
• Understand
• Imagine
• Plan
• Discern Intentionality
• Greatest difference between humans and apes

21. Neuroscience of emotions -Dr.
Phillippe Goldin http://www.youtube.com/watch?v=tShDYA3NFVs
• Intro to Limbic System 9:30-10:26
• How to measure brains 10:30 – 11.45

22. Your Brain at Work -Dr. David Rock
http://www.youtube.com/watch?v=XeJSXfXep4M&feature=g-hist
• Four surprising results :52
• Rational overrated 1:19 - 2:53
• Attention is Limited 6:40 – 7:00
• Where insight comes from 7:38 – 8:40
• Weak associations – 12:30 13:30
• Brain is skittish – 19:00 – 21:48
• Mindfullness 49:40 – 55:oo

23. The Brain is skittish

24. SCARF - http://www.your-brain-at-work.com/files/NLJ_SCARFUS.pdf
• + complement, acknowledge
• Status • - give advise, instruct
• Certainty • + inform
• Autonomy • + give choices
• Relationship • + acknowledge include
• Fairness • +share sacrifice,
• - treat some people special

25. Mindfulness - http://www.psychologytoday.com/blog/your-brain-
work/200910/the-neuroscience-mindfulness
• Rename
• Reappraise
• Be in the now