This is a powerpoint to show the results from survey. I asked 21 people to fill out a questionnaire consisting of a series of 10 questions about films and film trailers. I then collected the data, put it into various different graphs and charts, and then analysed the information. This gave me more knowledge into my target audience's opinions about film trailers, and what genre film I should consider making.
This is a powerpoint to show the results from survey. I asked 21 people to fill out a questionnaire consisting of a series of 10 questions about films and film trailers. I then collected the data, put it into various different graphs and charts, and then analysed the information. This gave me more knowledge into my target audience's opinions about film trailers, and what genre film I should consider making.
Learnings from "No Country for Old Men" | Why everyone should watch the movieShashank Mishra
The theme of the document is: Learnings from a Movie.
In this document following points are covered for the "No Country for Old Men" movie:
a) Theme of the Document
b) Technical Info of the Film
c) Why I selected this film?
d) What's good about the film?
e) What can you expect from the film?
f) Learnings from the film
g) Favourite Character
h) Business Learnings
i) Mind Map
I have concentrated on two aspects in the movie that are: Storytelling (How to connect with your audience) and personal life learnings.
In terms of storytelling, this movie follows the Andrew Stanton model that we should not tell our audience that something is equal to 4. We should leave it at 2+2 and let the audience complete the answer on their own. Also, "The audience wants to work for their meal, they just don't want to know that you're making them do that". Participation of the audience is equally important at times to make something beautiful.
Also, in personal learnings, I have learned that the world is: unpredictable, moving at a fast-paced and won’t wait for anyone so probably a constant search for upgrade is the need of the hour.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
1. Emma Sutton
PR1 ResearchTechniquesinFilm
Typesof research
What isqualitative research?
It isopinionbasedresearchaskingwhatthe audience thinksof afilm.
What isquantitative research?
It ismore factsand statistics.Anexample ishow manypeople are female?
Primaryresearch
Primaryresearchisfieldworkandgoingoutto get new data.It is discoveredbysurveysand
questionnaires
Secondaryresearch
Secondaryresearchisfinding outfactsthat alreadyexistandfoundbysomeone else.Anexample of
thisisthe Internet,Newspapers.
Typesof audience
Mainstream
https://www.youtube.com/watch?v=CmRih_VtVAs Suicide Squad
https://www.youtube.com/watch?v=_EC2tmFVNNEHarryPotter
Alternative
https://www.youtube.com/watch?v=K0SKf0K3bxg Juno
2. Emma Sutton
https://www.youtube.com/watch?v=8NUBVcit5VMScottPilgrim
Niche
https://www.youtube.com/watch?v=C0I9ikjQtuI One Direction
https://www.youtube.com/watch?v=zGnTjKwNtw8The Beatles
Audience Profiling
Gender- If someone ismale orfemale
Age- Howoldsomeone is
Socioeconomicstatus- groupsof people basedontheiroccupation
Psychographics –informationbasedonpeople attitudesandinterests andtheyare categorisedinto
7 groups.
Geodemographic- Wheresomeone lives
Sexual Orientation- Whatgendertheyare interestedin
Regional Identity Whichareasomeone isfrom.
3. Emma Sutton
Movie PosterAnalysis
PrimaryOptical Area
The name of the film
The coloursare to show
that it’sa Romantic
Comedyasits using
pinksandpurples
Terminal Optical Area
The Stars of the film
Directmode of addresswith
Bridgetinthe middle asshe is
lookingatthe audience for
help andindirectcause the
twomen inthe back are
lookingateach otherto show
rivalry.
WeakFallowArea
Might meanthat the
character isn’tas
importantas the other
guy
StrongFallow Area
isan inside joke forthose who
have seenthe previousfilms
PrimaryOptical Area
Its redand blackto show
that there isgoingto danger
and bloodfromthe redand
deathfromthe black.
The black parts looklike
veinstoshowthat there is
goingto be a bitof gore.
The name of the filmso
people know whythe poster
lookscreepy
Alsohasa catchphrase and the
date whenthe filmisout.
Lookslike a a cross and a
personsothere is some
sort of religiousstuff in
thisfilm
Anchorage
The way the images and colours are put together to represent what the film is about and to get people
hooked.
4. Emma Sutton
TrailerAnalysis
Genre theory
Steve Neil
Genre constituteselementsof repetitionanddifference
NickLacey definesgenreelementsas5 constituting5keyareas
Setting
Character
narrative
iconography
style
The main coloursinthismovie posterisgoldandbrown.The goldis the representtreasure whichinthiscase the main
treasure isthe Magical Creature whichiswhattheyare lookingfor.The brownisto representthe erathatthe filmisset
inwhichis 1920s America.
The symbolsare the clothesto representthe eraitssetinas well asthe brown.There isalsoa want to showthatthe film
isgoingto be fantasyandabout magic. Viewerscanalsosee the name JKRowlingwhichmeansthattheygetthe
expectationsthatit’sgoingtobe a great filmasthe otherfranchise of filmsare reallygoodandverypopular.
There iss statue of a birdin the backgroundso that isto representwhatsome of the creaturesare goingto be like inthe
film.
The main star of the filmisinthe primaryoptical visionashe isnot onlythe maincharacter but alsothe biggeststarof
the film.Alsowe have the secondmaincharacterbehindthe firstmaincharacter.Thisisalso to show that there isa
connectionbetweenthe twocharacters. Inthe Terminal Optical Areathere isthe name of the filmwhichisFantastic
Beastsand Where to FindThem.Inthe Strong Fallow area, we are introducedtothe othertwo secondarymain
characters of the film.
The message in the posterisJK Rowlinginvitesyoubackto the wizardingworld.Thisisbecause there hasnotbeennew
filmsince the lastHarry Potterwhichwasrelease backin2011 so there hasbeena gap for those whoare fans of the
Harry Potterfranchise. Itattracts the fans of Harry Potterbecause itssetin the same worldas Harry Potteras it isby JK
Rowlingandtheyknowit’sgoingtoinvolve lotsof magicbecause of the wand.
5. Emma Sutton
For the trailerfor‘Spectre’the coversall the differentelementsof Laceysdefinition.
For the settingit’ssetall aroundthe worldas Bond isindifferentlocations thisisbecause inspy
filmsthe villainshave people workingforthemall aroundthe worldanditis upfor the main
character to gainas much informationaspossiblebydefeatingthe othervillainstogetto the main
villain.
The Character inthe filmisa goodlookingmale protagonistand anunknown antagonistwhowillbe
inrevealedinthe film.The females inthe filmare highlysexualised byusingattractive slimfemales;
but theyare verygood at fightingsothe mainprotagonistisable tohave a fightwhile flirtingwith
the female.
Narrative isthe goodguy vs the bad guyand the good guysavesthe world withthe helpof others
aroundhim.
Iconography:ithas fancycars that they,weaponsforwhen theyare fightingandguns.
NickLacey wrote a bookcalledNarrative andGenre:KeyConceptsinMediaStudies(Palgrave
Macmillan) he saysthere are 5 KeyAreas:setting,character,narrative,iconographyandstyle.
While analysingthe trailerforBridgetJonesBabythese elementsprove thatitisa Romantic
Comedy.
The settingisinone areawhichis Londonsothere isn’tmuchmovingaroundin the worldsothe
maincharacter isn’tkepta distanced fromthe mainlove interests.Itsshowswhere she lives and
worksto showthat she a typical personandshe isn’tgoinganywhere foranadventure oraction.It is
alsoat a hospital toshowshe ispregnantand theyare not goingto ignore thatas that is the main
plotof the film.
The characters are easilyrecognisableasare still similartothe previousfilms.Theyare happy,
cheeryandfunnybut as well asthattheyare relatable. There isnogoodguyvs bad guybut there is
a competitionbetweentwocharactersandtheyboth are veryattractive menwhowill appeal tothe
target audience. The maincharacterisan attractive womanwhoislivingatypical lifestyle butis
funnywithhercommentary.
6. Emma Sutton
The narrative isabout a womanwhohas a flingwithherex andanother attractive man.She then
realisesshe’s pregnantwithone of theirchild.The menare at competitionwithforthe woman’s
heartand she is tryingto deal witheverythingwhile choosingwhoshe reallyloves andfindingout
whois the father.
For iconographythere isa highkeylightingwhich isusedforhappyfilmsandmoments. The outfits
that theyare wearingnormal everydayoutfitsandtheywearoutfitsthatsuitthe age thattheyare
and theyare wearingbrightcolourful outfitswhichistoshow itis a happyfilm.The cinematography
useslotsof mid shotsandlongshots.This isto show that it isn’ta seriousfilmsoit’snotfocusedon
the character’s emotionssothere are verylittle close ups.
Exit Polls
The purpose of researchis to findout
information oldornew tosee if a product
will be successful orif italreadyis. Italsohelpsproducersgetto know theirtargetaudience more
and if theytheyneedtoimprove anyof theirupcomingproducts.The methodsof researchare
7. Emma Sutton
Primaryand Secondaryresearch.Primaryresearchismostlyfieldworkandcollectingnew datathat
doesn’talreadyexist.Itincludesquestionnaires,surveys,focusgroupsandexitpolls. Secondary
researchisfindingalreadyexistingdata.Itincludesfindinginformationinbooks,internetand
newspapers.
There isalso qualitativeandquantitative research.Qualitativeresearchisaboutfactsandstatistics
and quantitative researchisaboutopinions.
I have made an exitpoll forthe filmsBridgetJonesBabyandBlairWitch.
My firstquestionisHow oldare you?92% of
people whodidthe surveyare between17-20
and 8% is31+. I askedthisquestiontosee
whatage these filmsappeal to.Fromthese
resultsthese filmsattractyoungerpeople than
older. Alsotogetsome informationaboutthe
respondents.
My secondquestionwasaboutgender.58% are female andthe other42% are male.I askedthis
questiontosee whatgenderthe respondents are.
My third question was about the favourite
genre of films. This is to see what the survey
8. Emma Sutton
takers genre they really prefer. From these results the most popular genres are Sci-Fi and
Comedy with a result of 25% each. The least favourite genres are Horror, Action, Adventure,
Action and Fantasy as they scored 7% each.
9. Emma Sutton
My fourth question was What film did you watch? I asked this question to see what film
they watched. From these results more people went to see Bridget Jones Baby with a total
of 67% while the other 33% went to see Blair Witch.
10. Emma Sutton
My fifth question was about how they heard about the film. This is to see what form of
advertisement is the most successful. From these results YouTube is the best form of
advertisement as 33% of the respondents saw the trailer on YouTube. Social Media and
Word of Mouth is a good form as well both have 25% of respondents heard about the films
with that form of advertisement.
11. Emma Sutton
My sixth question was to see if the respondents enjoyed the film they went to see. From the
results 58% enjoyed the filmthey watched while the other 42% thought it was ok.
Question seven is about what attracted them to the film they went to see. This is to see
what about the filmis good that it attracted people to see them. The most successful was
the Plot and the Trailer as they resulted with 33% that attracted people to see the films and
the least is the Advertisement and Poster as only 8% of people were attracted to the film
using that form of advertisement.
12. Emma Sutton
Question eight is about their opinions and of they had any improvements to the film. This
was to see how effective the advertisement is for the filmis. Most of the respondents didn’t
have any improvements for the films because they felt that the film was already good
enough. Those who had an opinion say the film is similar to the original film.
13. Emma Sutton
The ninth question is to see if the respondents would enjoy the filmthat they would
recommend it. 83% said they would recommend the films they watched while the other
16% didn’t.
For my last question I asked the respondents to give a rating out of 5. 50% gave a 4 stars to
the film they watched, 25% gave it 5 stars, 8% gave it a 3 and 17% gave their film2. This was
to see if they really enjoyed the filmor not.
14. Emma Sutton
The research techniques that are available to Media producers are primary and secondary
research where they can find out either new and old research using either surveys, focus
groups, internet and newspapers. The research can be based on numbers and statistics this
is quantitative research and it can be based off opinions which is qualitative research.
The advertisement was successful for both films as they made a lot of money in the box
office. For Bridget Jones it made £143.4 million in the box office meaning the advertisement
was successful as it brought back familiar characters and not revealing to much of the plot in
the trailer and hooking the audience to want to know more and have their questions
answered.
For Blair Witch it made £35.7 million in the box office. Although it wasn’t as successful I
think the advertisement campaign was successful as people have seen it been advertised
and unlike other horror films it did not show any of the scary scenes in the trailer so fans of
the genre will feel like they don’t know much about the plot and the don’t know any of the
scary scenes so they don’t know when a scary scene is coming in the filmleaving them
satisfied.
From my results of my survey the advertising attracted people who don’t favour the genre.
However, the genre for Bridget Jones Baby is a romantic-comedy so the filmattracted those
who enjoy comedy. The most successful form of advertisement was through YouTube. Most
of the respondents were between the ages 17-20 and they mostly watch YouTube videos
which have adverts before the video so the respondents have watched the trailer while
before the video and on my results the trailer was what attracted people to the film.