Store 1 was a warm, inviting art gallery store with few customers and expensive decorative items. Store 2 was very cold and busy with a rushed noisy atmosphere that was not inviting. Store 3 was busy and upbeat with a great vibe where spontaneous purchases were $26 shirts located next to a calmer store selling the same products. Store 4 had warm easy lighting, was very spacious and open with opportunities for side purchases in various corners due to its multi-room random layout.