The document outlines a social media strategy for Career Transition Center West Michigan (CTCWM). CTCWM is a nonprofit organization that provides career transition services to professionals in the Grand Rapids, Michigan tri-county area. The social media strategy has two main targets - donors and clients. For donors, CTCWM will use LinkedIn to share updates, milestones, and data to build confidence. For clients, CTCWM will use blogs, Facebook, and Twitter to provide job search resources and connect clients to events and each other.
- Your NGO’s List Acquisition Strategies
- Email Trends/ Best Practices / Pitfalls
- Your NGO’s Social Media Strategy
- Social Media Benefits / Challenges
- Topsy Foundation Case Example
More information about Liz Ngonzi: http://lizngonzi.squarespace.com/
A digital marketing agency was hired to help recruit 300 seasonal warehouse staff for a major retailer using social media. They created Facebook and Twitter pages to advertise open roles and funnel applicants to the company's jobs website. The campaign engaged local businesses and community accounts to spread awareness. Paid ads on Facebook targeted the local area and passive candidates. Over 8 weeks, the strategy drove 4,141 social interactions and fully staffed the warehouse with applicants applying directly through the website.
Socially Recruiting Residential Support StaffAdam Marsh
Blue Sky Digital was hired to help recruit residential care workers for a special education needs school in 8 days using social media. They created Facebook and Twitter pages to promote an upcoming careers open day. Their social media campaign reached over 47,000 people and generated 940 interactions. It was successful, with over 140 people attending the open day, allowing the school to fully staff up.
READER-FOCUSED ELECTION COVERAGE
Reader-focused election coverage. Using surveys and web analytics to plan news that gives voters the information they want and use.
I have uploaded my most recently updated resume. For any questions regarding my resume or anything that directly involves myself or the organizations I am associated with please contact me at: HMM51@pitt.edu
This is an abridged version of a presentation I gave to a national real estate organisation outlining the opportunities for social media marketing from an office and individual agent perspective.
The document provides guidelines for quality control when developing doctrine products at the American Red Cross. It includes two sections - design and standards. The design section specifies formatting requirements like fonts, colors, graphics and dividers. The standards section lists five steps to ensure documents are properly identified, named, written according to style guidelines and use the correct template. Adherence to these guidelines will result in doctrine products that are uniform and meet specifications.
The document outlines a social media strategy for Career Transition Center West Michigan (CTCWM). CTCWM is a nonprofit organization that provides career transition services to professionals in the Grand Rapids, Michigan tri-county area. The social media strategy has two main targets - donors and clients. For donors, CTCWM will use LinkedIn to share updates, milestones, and data to build confidence. For clients, CTCWM will use blogs, Facebook, and Twitter to provide job search resources and connect clients to events and each other.
- Your NGO’s List Acquisition Strategies
- Email Trends/ Best Practices / Pitfalls
- Your NGO’s Social Media Strategy
- Social Media Benefits / Challenges
- Topsy Foundation Case Example
More information about Liz Ngonzi: http://lizngonzi.squarespace.com/
A digital marketing agency was hired to help recruit 300 seasonal warehouse staff for a major retailer using social media. They created Facebook and Twitter pages to advertise open roles and funnel applicants to the company's jobs website. The campaign engaged local businesses and community accounts to spread awareness. Paid ads on Facebook targeted the local area and passive candidates. Over 8 weeks, the strategy drove 4,141 social interactions and fully staffed the warehouse with applicants applying directly through the website.
Socially Recruiting Residential Support StaffAdam Marsh
Blue Sky Digital was hired to help recruit residential care workers for a special education needs school in 8 days using social media. They created Facebook and Twitter pages to promote an upcoming careers open day. Their social media campaign reached over 47,000 people and generated 940 interactions. It was successful, with over 140 people attending the open day, allowing the school to fully staff up.
READER-FOCUSED ELECTION COVERAGE
Reader-focused election coverage. Using surveys and web analytics to plan news that gives voters the information they want and use.
I have uploaded my most recently updated resume. For any questions regarding my resume or anything that directly involves myself or the organizations I am associated with please contact me at: HMM51@pitt.edu
This is an abridged version of a presentation I gave to a national real estate organisation outlining the opportunities for social media marketing from an office and individual agent perspective.
The document provides guidelines for quality control when developing doctrine products at the American Red Cross. It includes two sections - design and standards. The design section specifies formatting requirements like fonts, colors, graphics and dividers. The standards section lists five steps to ensure documents are properly identified, named, written according to style guidelines and use the correct template. Adherence to these guidelines will result in doctrine products that are uniform and meet specifications.
The document proposes a revised communications campaign plan for Red Cross Australia focused on the Red Cross Blood Service. It identifies weaknesses in the current overbroad campaign and recommends focusing solely on the Blood Service. The plan aims to better recognize and appreciate volunteers through events and certificates. It also recommends new advertising campaigns through television, radio, newspapers and signs to recruit more donors and thank existing volunteers.
The American Red Cross Bay Area (ARCBA) launched the most comprehensive emergency preparedness media campaign ever in the Bay Area called Prepare Bay Area (PBA). A 2006 survey found that only 6% of Bay Area residents were prepared for a disaster. The first year of the campaign featured print, radio, and theater ads urging residents to get ready. It received over $1 million in donated media. A 2007 survey after one year showed preparedness had increased to 17%. The second year used shock tactics like mobile billboards of disasters to get residents' attention. It generated unprecedented international attention. By 2008, a survey found preparedness had increased to 24%, a 300% rise since 2006.
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
This document provides an overview of communication practices used by the American Red Cross during times of crisis and disaster. It discusses how the Red Cross relies on communicators to inform various stakeholders about its relief efforts. Key communication tactics used include proactive messaging before disasters, reactive responses during emergencies, and interactive engagement via social media. The document also briefly summarizes several Red Cross responses to notable crises, such as the Nepal earthquake, Boston Marathon bombings, and Winter Storm Jonas.
The document summarizes key facts about the United Kingdom, including that it is located in western Europe and composed of several islands off the coast of the Atlantic Ocean. The UK contains four countries: England, Scotland, Wales, and Northern Ireland. Each country contributes to the design of the UK flag, except Wales which is missing its red dragon flag. The cultures of the four countries, while under one nation, are described as being very different from each other.
This chapter lists various hobbies and activities that 6th graders can do in their free time, including playing musical instruments like the drums, using the internet, collecting things, practicing a foreign language, making things, juggling, playing chess, going fishing, doing puzzles, and going to pop concerts.
International Red Cross & Red Crescent MovementJessica Ports
This presentation provides a quick overview to the International Red Cross and Red Crescent Movement. Focuses on activities of the ICRC, the Federation and the National Societies, as well as a brief history of the Movement and the Fundamental Principles. Also discusses the American Red Cross, current Movement activities around the world, and career options. Presented to graduate students at Tulane University.
The document summarizes the history and origins of the Red Cross, beginning with the Battle of Solferino in 1859 where Jean Henri Dunant witnessed the suffering of wounded soldiers left on the battlefield. This inspired him to form the International Committee of the Red Cross and campaign for the Geneva Conventions. The Red Cross now provides humanitarian aid and disaster relief services worldwide according to the seven fundamental principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality. The Philippine Red Cross was established in 1899 and continues to operate various medical, youth and community programs across the Philippines.
Integrated Marketing Campaign: American Red Cross ~ CapstoneNathan Pieratt
Integrated Marketing Communications Capstone. University of West Virginia.
Client: American Red Cross
Objective: To create a 12-month integrated marketing campaign that will provide young urban professionals ages 22-35 opportunities to engage with the American Red Cross in fresh and innovative ways while strengthen relationships and encouraging donations during non-disaster time periods.
Best in class.
In today’s fast-paced environment, it’s hard to keep up with tactics to reach the newsroom desk or blogger computer screen. In this workshop, we will discuss traditional and new media outlets and how to develop relationships with the media to build awareness of your organization.
The presentation discussed how Causes allows individuals and nonprofits to create causes to mobilize networks and raise funds for social and political issues. Key points included that Causes has over 130 million users who have donated $26 million, nonprofits can create a presence on Causes to engage supporters and fundraise through campaigns, birthday fundraising, and custom projects. Case studies showed how Camfed and The Humane Society of the US successfully used Causes for membership growth and fundraising.
Using Social Media in the New Sports CommunitySteve Momorella
The document discusses how social media can be used to increase awareness, drive traffic, and generate coverage for sports organizations. It provides examples of how fans currently engage with sports teams on various social media platforms like Facebook, Twitter, YouTube, and blogs. The document then outlines strategies for organizations to increase awareness through social media by engaging fans, creating localized content, and increasing their share of voice. It also discusses ways to drive traffic to websites and generate media coverage through blogs, press releases, and building relationships with journalists and influencers on social media. Lastly, it recommends evaluating current social media use and developing a strategy with goals and metrics to measure success.
The document discusses the opportunities for the Leukemia & Lymphoma Society (LLS) to utilize social media for marketing and engagement purposes. It provides statistics on social media usage and outlines LLS's current presence on platforms like Facebook, Twitter, blogs and more. It then proposes a strategic social media plan for LLS that includes defining objectives, implementing a presence across key outlets, integrating social media into other marketing efforts, measuring results, and managing the social media program over time.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
Becoming E Literate In A Social Media WorldDebbieNelson
This document discusses how organizations can use social media to connect with their target audiences in a cost-effective way. It outlines popular social media tools like Facebook, LinkedIn, Twitter, YouTube and blogs and provides examples of how organizations have successfully utilized these platforms for marketing, fundraising and engagement. The key recommendation is to choose a few social media tools to start with and fully utilize their features to communicate with audiences and further organizational goals.
Social Media Integration for Non-ProfitsMike Schaffer
Nonprofit organizations can benefit from engaging audiences on social media sites like Facebook, Twitter, YouTube and blogs. Effective social media strategies involve choosing relevant networks, developing a content calendar to post different types of content at optimal times, and tracking key metrics like website traffic, social media growth and email marketing trends. Case studies showed how organizations like SemperFi Fund, Hands On Nashville, ASPCA, Southwest Airlines and the National Guard utilized social media for purposes like volunteer coordination, fundraising, branding and recruitment.
This document discusses communicating effectively with Hispanic voters. It notes that the Hispanic electorate is growing rapidly and will make up over 40 million eligible voters by 2030. Many Hispanic voters are persuadable and open to voting across party lines. Television, especially Spanish-language TV, is the top source for political information for Hispanic voters. The document advocates communicating through Spanish-language media to reach unduplicated Hispanic audiences and build trust. It provides data on Univision's audience and targeting capabilities across platforms to help political campaigns effectively reach Hispanic voters.
Finding The Social Media Platform That Works For YouAngela Connor
Social media is ever-evolving and new platforms are being created at warp speed. But social media is not one-size-fits-all." The key to capitalizing on the benefits of social networking is to understand your goals and engage in ways that help you meet them. This is a slideshow being presented by Angela Connor at the NC Center for Non-profits Statewide Conference in Raleigh,NC on October 17, 2008 by Angela Connor.
The document discusses using social media and the internet to grow a nonprofit's donor audience and increase donations. It provides tips on using platforms like Facebook, Twitter, and social media marketing to engage current and potential donors. It also describes a challenge event run by a community foundation that provides prize money to nonprofits that meet fundraising thresholds through an online donor platform between November and December 2010.
Proven Integrated Fundraising Techniques for Pet RescuesIgnitus
Kimberly Sanberg, Director of Online Strategy at Ignitus, shows you how to integrate traditional direct mail with online media like email and Facebook so your rescue can reach your fundraising goals and create an engaged community of passionate supporters. It's not as hard as you think!
The document proposes a revised communications campaign plan for Red Cross Australia focused on the Red Cross Blood Service. It identifies weaknesses in the current overbroad campaign and recommends focusing solely on the Blood Service. The plan aims to better recognize and appreciate volunteers through events and certificates. It also recommends new advertising campaigns through television, radio, newspapers and signs to recruit more donors and thank existing volunteers.
The American Red Cross Bay Area (ARCBA) launched the most comprehensive emergency preparedness media campaign ever in the Bay Area called Prepare Bay Area (PBA). A 2006 survey found that only 6% of Bay Area residents were prepared for a disaster. The first year of the campaign featured print, radio, and theater ads urging residents to get ready. It received over $1 million in donated media. A 2007 survey after one year showed preparedness had increased to 17%. The second year used shock tactics like mobile billboards of disasters to get residents' attention. It generated unprecedented international attention. By 2008, a survey found preparedness had increased to 24%, a 300% rise since 2006.
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
This document provides an overview of communication practices used by the American Red Cross during times of crisis and disaster. It discusses how the Red Cross relies on communicators to inform various stakeholders about its relief efforts. Key communication tactics used include proactive messaging before disasters, reactive responses during emergencies, and interactive engagement via social media. The document also briefly summarizes several Red Cross responses to notable crises, such as the Nepal earthquake, Boston Marathon bombings, and Winter Storm Jonas.
The document summarizes key facts about the United Kingdom, including that it is located in western Europe and composed of several islands off the coast of the Atlantic Ocean. The UK contains four countries: England, Scotland, Wales, and Northern Ireland. Each country contributes to the design of the UK flag, except Wales which is missing its red dragon flag. The cultures of the four countries, while under one nation, are described as being very different from each other.
This chapter lists various hobbies and activities that 6th graders can do in their free time, including playing musical instruments like the drums, using the internet, collecting things, practicing a foreign language, making things, juggling, playing chess, going fishing, doing puzzles, and going to pop concerts.
International Red Cross & Red Crescent MovementJessica Ports
This presentation provides a quick overview to the International Red Cross and Red Crescent Movement. Focuses on activities of the ICRC, the Federation and the National Societies, as well as a brief history of the Movement and the Fundamental Principles. Also discusses the American Red Cross, current Movement activities around the world, and career options. Presented to graduate students at Tulane University.
The document summarizes the history and origins of the Red Cross, beginning with the Battle of Solferino in 1859 where Jean Henri Dunant witnessed the suffering of wounded soldiers left on the battlefield. This inspired him to form the International Committee of the Red Cross and campaign for the Geneva Conventions. The Red Cross now provides humanitarian aid and disaster relief services worldwide according to the seven fundamental principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality. The Philippine Red Cross was established in 1899 and continues to operate various medical, youth and community programs across the Philippines.
Integrated Marketing Campaign: American Red Cross ~ CapstoneNathan Pieratt
Integrated Marketing Communications Capstone. University of West Virginia.
Client: American Red Cross
Objective: To create a 12-month integrated marketing campaign that will provide young urban professionals ages 22-35 opportunities to engage with the American Red Cross in fresh and innovative ways while strengthen relationships and encouraging donations during non-disaster time periods.
Best in class.
In today’s fast-paced environment, it’s hard to keep up with tactics to reach the newsroom desk or blogger computer screen. In this workshop, we will discuss traditional and new media outlets and how to develop relationships with the media to build awareness of your organization.
The presentation discussed how Causes allows individuals and nonprofits to create causes to mobilize networks and raise funds for social and political issues. Key points included that Causes has over 130 million users who have donated $26 million, nonprofits can create a presence on Causes to engage supporters and fundraise through campaigns, birthday fundraising, and custom projects. Case studies showed how Camfed and The Humane Society of the US successfully used Causes for membership growth and fundraising.
Using Social Media in the New Sports CommunitySteve Momorella
The document discusses how social media can be used to increase awareness, drive traffic, and generate coverage for sports organizations. It provides examples of how fans currently engage with sports teams on various social media platforms like Facebook, Twitter, YouTube, and blogs. The document then outlines strategies for organizations to increase awareness through social media by engaging fans, creating localized content, and increasing their share of voice. It also discusses ways to drive traffic to websites and generate media coverage through blogs, press releases, and building relationships with journalists and influencers on social media. Lastly, it recommends evaluating current social media use and developing a strategy with goals and metrics to measure success.
The document discusses the opportunities for the Leukemia & Lymphoma Society (LLS) to utilize social media for marketing and engagement purposes. It provides statistics on social media usage and outlines LLS's current presence on platforms like Facebook, Twitter, blogs and more. It then proposes a strategic social media plan for LLS that includes defining objectives, implementing a presence across key outlets, integrating social media into other marketing efforts, measuring results, and managing the social media program over time.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
Becoming E Literate In A Social Media WorldDebbieNelson
This document discusses how organizations can use social media to connect with their target audiences in a cost-effective way. It outlines popular social media tools like Facebook, LinkedIn, Twitter, YouTube and blogs and provides examples of how organizations have successfully utilized these platforms for marketing, fundraising and engagement. The key recommendation is to choose a few social media tools to start with and fully utilize their features to communicate with audiences and further organizational goals.
Social Media Integration for Non-ProfitsMike Schaffer
Nonprofit organizations can benefit from engaging audiences on social media sites like Facebook, Twitter, YouTube and blogs. Effective social media strategies involve choosing relevant networks, developing a content calendar to post different types of content at optimal times, and tracking key metrics like website traffic, social media growth and email marketing trends. Case studies showed how organizations like SemperFi Fund, Hands On Nashville, ASPCA, Southwest Airlines and the National Guard utilized social media for purposes like volunteer coordination, fundraising, branding and recruitment.
This document discusses communicating effectively with Hispanic voters. It notes that the Hispanic electorate is growing rapidly and will make up over 40 million eligible voters by 2030. Many Hispanic voters are persuadable and open to voting across party lines. Television, especially Spanish-language TV, is the top source for political information for Hispanic voters. The document advocates communicating through Spanish-language media to reach unduplicated Hispanic audiences and build trust. It provides data on Univision's audience and targeting capabilities across platforms to help political campaigns effectively reach Hispanic voters.
Finding The Social Media Platform That Works For YouAngela Connor
Social media is ever-evolving and new platforms are being created at warp speed. But social media is not one-size-fits-all." The key to capitalizing on the benefits of social networking is to understand your goals and engage in ways that help you meet them. This is a slideshow being presented by Angela Connor at the NC Center for Non-profits Statewide Conference in Raleigh,NC on October 17, 2008 by Angela Connor.
The document discusses using social media and the internet to grow a nonprofit's donor audience and increase donations. It provides tips on using platforms like Facebook, Twitter, and social media marketing to engage current and potential donors. It also describes a challenge event run by a community foundation that provides prize money to nonprofits that meet fundraising thresholds through an online donor platform between November and December 2010.
Proven Integrated Fundraising Techniques for Pet RescuesIgnitus
Kimberly Sanberg, Director of Online Strategy at Ignitus, shows you how to integrate traditional direct mail with online media like email and Facebook so your rescue can reach your fundraising goals and create an engaged community of passionate supporters. It's not as hard as you think!
Tfea session 2 advanced social media strategiesSarah Page
This document provides an overview of advanced social media strategies for festivals and events. It discusses developing a social media strategy including defining goals, understanding audiences, and choosing appropriate platforms. It also covers measuring social media success, using tools to save time and engage audiences, and case studies of how festivals successfully used social media. The document emphasizes authentic engagement and focusing on conversations rather than broadcasts to build connections.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
1) Barack Obama's 2008 presidential campaign successfully utilized social media and new technologies to engage millions of volunteers and supporters online.
2) The campaign developed innovative strategies like empowering super users, providing user-generated content materials, and leveraging platforms like Facebook and YouTube to spread their message.
3) By harnessing analytics and testing different online tactics, the campaign continuously improved engagement and optimized their digital strategies, which helped contribute to Obama's electoral victory.
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
Social media is a broad term that includes digital tools allowing users to share information. 222 million people use blogs and over 200 million use Facebook. Usage of social media cuts across all age groups, with the majority of those aged 15-65 using Facebook and Twitter. Organizations that are more active on social media platforms like Facebook and Twitter see higher rates of follower growth. Measuring metrics like actions from fans and followers can help evaluate the return on investment of social media marketing.
Beyond Viral Video – Crafting a Nonprofit Video Strategy501 Tech NYC
The document outlines strategies for crafting an effective nonprofit video strategy, including thinking strategically about goals and messages, training staff in digital storytelling, and planning videos with clear objectives and intended audiences. It provides examples from organizations like Refugees International that used videos successfully in advocacy campaigns. Measuring outcomes like donations, views, and increased website traffic is important for determining a video strategy's success.
10. Twitter Account: @ RedCrossCNY Facebook Page : American Red Cross of Central New York Tumblr Account: http:// ManniRedCross.tumblr.com You Tube Videos: Meet Manni About Town Social Media Platforms