PR 2008: New Media, Same Goals

•

1 like•212 views

Get your company started with new media through performing a social media competitive audit, setting goals, laying out a plan, engaging all key players, and trying, testing, measuring and adjusting your plan.

Technology

PR 2008: New Media, Same Goals

Melissa Neumann, VP
April 29, 2008

©2008 Eastwick Communications. All rights reserved.

Is your company social media savvy?

©2008 Eastwick Communications. All rights reserved. 2

Survey

Do you have a blog?

Does your company have a blogger relations
program?

Is your company part of any social networks? Are
you?

Is video part of your communication mix?

©2008 Eastwick Communications. All rights reserved. 3

"How To Use Online Intelligence As Part of a Total Media Strategy ” The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis. Sponsored by Social Strategy1 and Write2Market

Practical steps towards being a social business

Zipipop Freud

Burson Marsteller Somessozurich08

Burson-Marsteller Schweiz

Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI

Frocomm Australia

Rugby World Cup 2011 twitter analysis

iGo2 Pty Ltd

American Family Insurance | Social Media - Beyond the Chaos

Chicago AMA

Social Media Marketing: Have It Your Way

Bloomberg Marketing/Diva Marketing Blog /Diva Foodies

Presentation to PRSA Entreprener SIG - developed on questions asked. The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links: http://geekmommy.net/- GeekMommy, http://www.jnjbtw.com/ - JNJ BTW http://www.iambossy.com/ - i am bossy http://www.dcgoodwill.org/ - Goodwill of Greater Washington http://frozenpeafund.com/ - Frozen Pea Fund http://redcouch.typepad.com/ - Shel Israel http://www.problogger.net/ - Darren Rowse http://www.gapingvoid.com/ - gapingvoid http://twitter.zappos.com/ - Zappos/Twitter http://twitter.com/DonnaTocci - Donna Tocci

Rural Fire Services - why they need a Social Strategy

iGo2 Pty Ltd

ontent Days2008C Pp Template Pot 1

sward

We Are Media Presentation (Brian Reich)

little m media

Social Media for Startups, Entrepreneurs and Organizations | Madison Public L...

Wendy Soucie

Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media

conoconnell

Waggener Edstrom Harnessing The Power Of Twitter

IABC Seattle

SOA: State of the Union

digitallibrary

How to Get (and Keep) Your ITSM Initiative on Track

digitallibrary

Many IT Service Management (ITSM) projects fail, some spectacularly so. The Service Catalog and service portfolio management are hidden gems that can help you focus on the services that are crucial to your business. Many consider the Service Catalog as simply an interface for requesting services from IT. However, the Service Catalog, when done right, offers IT managers a roadmap for success. Learn how the Service Catalog just might be the savior of your ITSM initiative.

Similar to PR 2008: New Media, Same Goals

Constant Contact's Power of Social Media for Businesses and Email Marketing

Breanna Gaddie

Social Media Action Plan

Ian Farmer

How Savvy Brands in the UK are Unleashing the Power of Social Media

Brian Cavoli

Online Community Best Practices FinalRoger Pilney

Greg Linnemanstons, Weidert Group, Social Media for Integrated Marketing

guestfd406362e

Greg Linnemanstons, Weidert Group, Social Media as a Part of Integrated Marke...

Social Media Rockstar

What is social media and why should you careSocial Media Performance Group

How to Use Online Intelligence As Part of a Total Media Strategy

Social Strategy1

Practical steps towards being a social business

Zipipop Freud

Burson Marsteller Somessozurich08

Burson-Marsteller Schweiz

Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI

Frocomm Australia

Rugby World Cup 2011 twitter analysis

iGo2 Pty Ltd

American Family Insurance | Social Media - Beyond the Chaos

Chicago AMA

Social Media Marketing: Have It Your Way

Bloomberg Marketing/Diva Marketing Blog /Diva Foodies

Rural Fire Services - why they need a Social Strategy

iGo2 Pty Ltd

ontent Days2008C Pp Template Pot 1

sward

We Are Media Presentation (Brian Reich)

little m media

Social Media for Startups, Entrepreneurs and Organizations | Madison Public L...

Wendy Soucie

Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media

conoconnell

Waggener Edstrom Harnessing The Power Of Twitter

IABC Seattle

Similar to PR 2008: New Media, Same Goals (20)

Constant Contact's Power of Social Media for Businesses and Email Marketing

Social Media Action Plan

How Savvy Brands in the UK are Unleashing the Power of Social Media

Online Community Best Practices Final

Greg Linnemanstons, Weidert Group, Social Media for Integrated Marketing

Greg Linnemanstons, Weidert Group, Social Media as a Part of Integrated Marke...

What is social media and why should you care

How to Use Online Intelligence As Part of a Total Media Strategy

Practical steps towards being a social business

Burson Marsteller Somessozurich08

Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI

Rugby World Cup 2011 twitter analysis

American Family Insurance | Social Media - Beyond the Chaos

Social Media Marketing: Have It Your Way

Rural Fire Services - why they need a Social Strategy

ontent Days2008C Pp Template Pot 1

We Are Media Presentation (Brian Reich)

Social Media for Startups, Entrepreneurs and Organizations | Madison Public L...

Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media

Waggener Edstrom Harnessing The Power Of Twitter

More from digitallibrary

SOA: State of the Union

digitallibrary

How to Get (and Keep) Your ITSM Initiative on Track

digitallibrary

Physical Security & IT

digitallibrary

Competing and converging network and building access control technologies are redefining rule-based network security processes. HID and RSA are competing standards for controlling access to buildings and networks, while biometrics, pin numbers and passwords are converging to create the standard for validating a person�s identity. Learn about the physical and logical security convergence impact to IT departments.

Application Virtualization: What its all about and how do you manage it?

digitallibrary

Organizations are increasingly tying their physical systems, networks, and applications to virtualized environments to achieve greater reliability, performance and flexibility in delivering services to business customers. This means tying the loosely coupled world of Service Oriented Architectures with virtualized environments such as VMWare, incorporating application virtualization, virtual desktop infrastructures and virtual lifecycle management. How companies approach this type of transition is critical to their success. How should organizations prepare? Why is it important to understand the dependencies within their line of business applications when migrating to a virtual environment? How can they manage the physical and virtual worlds as single environment? How can organizations verify that their systems conform to corporate and government oversight requirements in a way that meets their needs without becoming burdensome? Get the answers to these questions and more.

How taking a strategic approach to WAN optimization supports application deli...

digitallibrary

FAN - An Architecture for Data Management

digitallibrary

File Area Network (FAN) is a term used to describe a more formal approach to architecting a heterogeneous, enterprise-wide, service-oriented file storage infrastructure. FAN enhances standard network and storage infrastructure with technology that provides centralized, heterogeneous, and enterprise-wide network file management and control. This technology includes a decoupling or virtualization layer that separates logical file access from physical file locations and a variety of value-added file services.

10GE Challenges, Opportunities, Vision

digitallibrary

Virtualization and WAN Optimization

digitallibrary

The Industrialisation of Software Development

digitallibrary

Based on the Object Management Group�s (OMG) Model-Driven Architecture (MDA) initiative, our models are built around specific customer requirements, including business logic. OLIVANOVA is the Programming Machine that transforms our conceptual models into complete business applications that are reliable, function-rich, maintainable, extensible, secure, and ready to install with full documentation.

The Impact of SOA on Traditional Middleware Technologies

digitallibrary

Software 2008: The Convergence of Open Source & SaaS

digitallibrary

The Open Source & SaaS Revolution

digitallibrary

This presentation reviews emerging best practices for provisioning and supporting IT requirements nearly virtually to deliver superior solutions on a subscription basis. Learn how to deliver reliable IT without the traditional large investments in data centers, hardware, software, services and staffing. Remember how digital killed traditional music distribution? See how virtual IT through Open Source and SAAS will cut the trend towards large hardware investments or outsourcing.

Sinking like a BRIC: Better Choices than Brazil, Russia,digitallibrary

Lost in Translation: Unique issues in tech vendordigitallibrary

Adaptive Access Contextual Security for Application Delivery Networks

digitallibrary

The missing pieces of contextual security for application delivery networks include insufficient identity management; security implementations are unaware of applications/OS/device/access methods; security implementations aren�t integrated; SOA, gadgets and widgets; consolidation/virtualization (dynamic); NAC, NAP and trusted computing; and security is seen as a hindrance, not an enabler. Strengthen your security with behavioral based contextual security.

Virtualized Data Centersdigitallibrary

The On-Demand Project Execution Company

digitallibrary

Architectures for IP Telephony Deployment

digitallibrary

Enterprise communications systems have come a long way in the past 30 years. Now the important issues for developing an architecture for IP telephony deployment include: architectural & design attributes of each platform, customer benefits and advantages, the emerging role of unified communications, the evolution to a wireless mobile communications platform, current and developing communications standards and open source solutions. Understand the past--and the present--trends of communications systems.

Outsourcing 3.0: India the Market and the Factory for Software Products

digitallibrary

Software outsourcing has evolved over the last two decades. Find out how software outsourcing has moved beyond cost-arbitrage to partnerships to build products with faster time-to-market and lower risks of engineering failure. The Web 3.0 framework helps describe best practices of managing distributed software product teams. Get details on the availability of Indian software talent and some of NASSCOM's initiatives to maintain India's leadership in software outsourcing. Rapid growth rates in the Indian economy have created several exciting opportunities for software products to be built for the Indian market. Get a better understanding of the market size and the dynamics of the Indian market and why you should consider India as a market for launching innovative software products.

Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data...

digitallibrary

With average CPU utilization hovering in the single digits, most data centers are spending thousands of dollars to power systems that are idle. Learn how organizations can use virtualization to significantly increase utilization and reduce power consumption through consolidation and dynamic resource and power management. You may not control a power plant or national policy, but you control your data center. You can make a positive impact on the environment, while cutting costs for your company. Learn more.

More from digitallibrary (20)

SOA: State of the Union

How to Get (and Keep) Your ITSM Initiative on Track

Physical Security & IT

Application Virtualization: What its all about and how do you manage it?

How taking a strategic approach to WAN optimization supports application deli...

FAN - An Architecture for Data Management

10GE Challenges, Opportunities, Vision

Virtualization and WAN Optimization

The Industrialisation of Software Development

The Impact of SOA on Traditional Middleware Technologies

Software 2008: The Convergence of Open Source & SaaS

The Open Source & SaaS Revolution

Sinking like a BRIC: Better Choices than Brazil, Russia,

Lost in Translation: Unique issues in tech vendor

Adaptive Access Contextual Security for Application Delivery Networks

Virtualized Data Centers

The On-Demand Project Execution Company

Architectures for IP Telephony Deployment

Outsourcing 3.0: India the Market and the Factory for Software Products

Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data...

Recently uploaded

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

SOFTTECHHUB

As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

nkrafacyberclub

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

James Anderson

How to Get CNIC Information System with Paksim Ga.pptx

danishmna97

Video Streaming: Then, Now, and in the Future

Alpen-Adria-Universität

In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Neo4j

Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.

Communications Mining Series - Zero to Hero - Session 1

DianaGray10

This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered: • Communication Mining Overview • Why is it important? • How can it help today’s business and the benefits • Phases in Communication Mining • Demo on Platform overview • Q/A

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...

SOFTTECHHUB

The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing. One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.

GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024

Neo4j

By Design, not by Accident - Agile Venture Bolzano 2024

Pierluigi Pugliese

GridMate - End to end testing is a critical piece to ensure quality and avoid...

ThomasParaiso2

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

UiPath Test Automation using UiPath Test Suite series, part 6

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI. UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities. Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes. What will you get from this session? 1. Insights into integrating generative AI. 2. Understanding how this integration enhances test automation within the UiPath platform 3. Practical demonstrations 4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath Topics covered: What is generative AI Test Automation with generative AI and Open AI. UiPath integration with generative AI Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

Artificial Intelligence for XMLDevelopment

Octavian Nadolu

In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject. We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup. Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved. The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring. The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise. By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...

名前です男

Recently uploaded (20)

Epistemic Interaction - tuning interfaces to provide information for AI support

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

How to Get CNIC Information System with Paksim Ga.pptx

Video Streaming: Then, Now, and in the Future

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Communications Mining Series - Zero to Hero - Session 1

Monitoring Java Application Security with JDK Tools and JFR Events

Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...

GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024

By Design, not by Accident - Agile Venture Bolzano 2024

GridMate - End to end testing is a critical piece to ensure quality and avoid...

Securing your Kubernetes cluster_ a step-by-step guide to success !

UiPath Test Automation using UiPath Test Suite series, part 6

Artificial Intelligence for XMLDevelopment

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf