The National Women's Political Caucus public relations plan has three main goals: 1) Increase membership in the San Francisco Bay Area through research and recruitment; 2) Distinguish the caucus from other organizations and increase support for minority women; and 3) Raise visibility and funds through various events and campaigns. The plan outlines strategies for membership drives, fundraising, and evaluating success based on membership numbers and diversity.

1. Public Rela+ons Plan for
The Na+onal
Women’s Poli+cal
Caucus
The Spartan Team
President: Lauren Barnard
Vice-President: Vicky Shanda
Account Executive: Bianca De Rose
Account Executive: Roberto Araujo

2. c
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women
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• itua'on Analysis
S
run
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• Goals
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• Game Plan
everyone
e
• Budget
• Evalua'on
wins”
n
t
s
!

3. S
i
t Economic
u Downturn
a
t
i
o Low
n Membership
Registration
a
n Lack of
a Demographic
l Diversity
y
s When Women Run
i
s! Everyone Wins!

4. Strategic
g
o
Membership
a Participation
l
s Diversity
!
When Women Run Visibility
Everyone Wins!

5. pitch awareness
o for
sponsorships
rebrand
b
j distinction
e
fundraising
c NWPC in
other states
t
i gender
v
e minorities
s! When Women Run
Everyone Wins!

6. G
a Visibility
m
e
Research
p and
l Recruit
a
n!

7. G
Increased of the NWPC membership
in the San Francisco Bay Area
a
m
e
p
l
a
n! Increased fund for the NWPC

8. G
a
m
Increase Minority
Support for the NWPC
e Distinguish the caucus
from other Bay Area
Organizations
p
l
a
n!

9. Use of social
media to reach
out to various
potential
subscribers,
politicians, the
general public
& stakeholders
Game plan!
Use of graphic
design and
various media
channels in
order to
increase the
public image and
brand of the
NWPC

10. $
Money maker
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I
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• eproductive
R
freedom day
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T • irect Mailers
D
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T
• opular
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Fundraiser
• ala
G
Fundraiser Visibility

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12. P NWPC Can You Help
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p Me Build a Better
u Future?
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r F E AT U R I N G !
F US Politics At Home workshops
u
n Cartoon Characters
d
r Never too early to vote Concert
a
i Children & Politics Competition
s
e
Climb up for the American flag
r! Political Games

13. Budget
Re‐branding Ini+a+ve Spartan Agency, plan execu+on
Promo+onal materials
Popular Event
Gala Event
When Women Run
Everyone Wins!

14. Membership Evaluation
• Total
membership
Fundraising Evaluation subscription
• Phone-A- • Analyze
Media
thon diversity
Evaluation
• Tweet-A- • Total
• oogle
G thon number of
Analytics new
• und-
F subscribed
• acebook
F raising members
Fan Page events nationwide
Analytics
• Google
News

15. T h a n k Yo u !