3. INTRODUCTION
VIDEO
BLACK WOMEN IN THE MEDIA
RESEARCH QUESTIONS:
light skin vs dark skin Black women in magazines
context in which dark skin women are depicted
skin tone as a factor in Black women magazines
4. METHODOLOGY
MEDIA USED
MAGAZINES - 30
BEAUTY/GLAMOUR
HEALTH AND FITNESS
BLACK BEAUTY
PROCEDURE
5. METHODOLOGY cont.
WHAT DOES LIGHT OR DARK SKIN
L
BLACK WOMAN LOOK LIKE?
I
D
G
A
H
R
T
K
S
S
K
KI
I
N
N
B
B
L
L
A
A
C
C
K
K
W
W
O
O
M
M
E
E
N
N
7. RESULTS cont.
IN OTHER WORDS:
out of 202 total (any race) models...
non-Black models - 91% or 45 of 50
Black models - 9% or 5 of 50
light skin Black - 7% or 4 of 50
dark skin Black- 2% or 1 of 50
9. IMPLICATIONS
LIGHT SKIN VS DARK SKIN
SKIN TONE BIAS
MISREPRESENTATION - ELEMENT OF
DISCRIMINATION
MESSAGE
10. DISCUSSION
OTHER RESEARCH:
KEENAN (1996)
IN REGARDS TO QUESTIONS:
Lighter skin a significant factor in magazines
Relationship: context and skin tone
Frequency of light skin in Black magazines
11. SUGGESTIONS
EFFECTS ON SELF-ESTEEM
Dark women
EXTERNAL VALIDITY
LONGITUDINAL EFFECTS
FUTURE RESEARCH
12. LIMITATIONS
ACCURACY OF EVALUATIONS
OTHER MEDIA - MAGAZINES
ONLY WOMEN
HISTORICAL CONTEXT
