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Slides from my invited keynote for Game To Learn: Take 2 in Dundee, Scotland on March 18, 2011.
Abstract:
"All you need to understand is everything you know is wrong.”—Weird Al
My mother told me cleaning toilets builds character if done repeatedly. The other night five friends spent more than three hours dying over and over again while playing World of Warcraft (WoW). She never said anything about dying. I found cleaning toilets only gets you clean toilets. Dying and playing, however, teaches you important things. Demons, dragons, dwarves, and possibly folklore, you could see, but learning, love, and leadership?
Sounds crazy, but it’s true: World of Warcraft has something to say about learning. Prepare yourself, because everything you thought you knew is wrong.
Note: This version has stills in place in the movies to reduce the file size for sharing.
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Slides from my invited keynote for Game To Learn: Take 2 in Dundee, Scotland on March 18, 2011.
Abstract:
"All you need to understand is everything you know is wrong.”—Weird Al
My mother told me cleaning toilets builds character if done repeatedly. The other night five friends spent more than three hours dying over and over again while playing World of Warcraft (WoW). She never said anything about dying. I found cleaning toilets only gets you clean toilets. Dying and playing, however, teaches you important things. Demons, dragons, dwarves, and possibly folklore, you could see, but learning, love, and leadership?
Sounds crazy, but it’s true: World of Warcraft has something to say about learning. Prepare yourself, because everything you thought you knew is wrong.
Note: This version has stills in place in the movies to reduce the file size for sharing.
Behavioural economics: how to turn human understanding into business advantag...SEMPL
Humans are influenced in our daily behaviour not by rational decision-making but by multiple conscious and sub-conscious factors such as priming, framing, anchoring, copying etc. We are now able to drawn some conclusions for advertising market that can help us turn human understanding into business advantage for our clients.
A presentation at Malmö Högskola about User Driven Innovation. The presentations key take away is that there are three components; technical innovation (bad in my book), user centered (ok), and market centered (good).
Social Media Measurement That Works: Monitoring, Measurement and SocialCRM Pr...Attensity
Slides from Maria Ogneva's session at Web2Open on social media monitoring, measurement and engagement. This is a useful primer on what works and what doesn't work in social media monitoring and measurement, which can come in handy for noobs and more advanced users alike.
20-minute speed-run presentation on what metrics and web analytics information startups need to collect. Focuses on companies with a lean methodology, and the kinds of data that will actually help them achieve product/market fit before the money runs out.
A cursory view of the psychology behind some of the most effective tactics leveraged in social media. Check out this video of me giving the presentation here: http://www.ustream.tv/recorded/5236850
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Læs mere om arrangementet på http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/brugeren_som_persona.htm
Develop an organizational climate for engagement to increase employee motivation and build a better, more productive place to work using survey guided development.
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Connect with LCD
Facebook: http://www.lcdcomps.com/facebook
LinkedIn: http://www.lcdcomps.com/linkedin
Twitter: http://www.twitter.com/lcdnews
Web: http://www.lcdcomps.com
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📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
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Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
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- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
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Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
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Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
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👨🏫 Andras Palfi, Senior Product Manager, UiPath
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In this talk in Open Web Asia Conference, we discuss the recent speed on how start-ups like Facebook, Twitter & FourSquare have grown in a rapid pace and also the story on how Chlkboard quickly develop as a start-up to demonstrate three important features before fundraising - (1) demo of prototype and launch to market, (2) getting users and iterate based on feedback and (3) converting customers to pay.
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Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. But where does persuasion live? What's caused the tipping point for the growth of this new wave of services? The primary characteristic of our new, connected world is the increasing ubiquity of sensors providing the ability to collect data passively and present it back—via feedback loops and visualizations—in a meaningful way to the user. New "smart products" with personalized intelligence about our behavior help us track how many time we brush our teeth or walk the dog with the hope we'll be better at maintaining these habits. Where do these new offerings map on our landscape of products and services? While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?
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Læs mere om arrangementet på http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/brugeren_som_persona.htm
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Connect with LCD
Facebook: http://www.lcdcomps.com/facebook
LinkedIn: http://www.lcdcomps.com/linkedin
Twitter: http://www.twitter.com/lcdnews
Web: http://www.lcdcomps.com
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📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
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During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
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- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
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Social Media Monitoring and Measurement Primer
1. Social Media Measurement and
Monitoring: A Primer
July 8, 2010, Social Media Marketing 2010, Maria Ogneva
Monday, July 12, 2010
2. Questions For You!
Do you monitor or measure social media?
What is the difference of monitoring vs. measurement?
Monday, July 12, 2010
3. Monitoring vs. Measuring
Measurement Monitoring
Shows you what happened Continual tracking
Metric during a time period Realtime / near realtime
Purpose: to recap, compare, Purpose: to get involved,
take a snapshot engage
Monday, July 12, 2010
4. Why Measure?
If you don’t know where you are...
how will you get anywhere?
photo source: http://www.flickr.com/photos/-skipper-/4033304182/
Monday, July 12, 2010
5. Why Monitor?
photo source: http://www.flickr.com/photos/mogwai_83/3022261893/
Monday, July 12, 2010
8. Don’t Get Swallowed Up
Volume is staggering SM is global
Many channels Low signal-to-noise ratio
http://www.flickr.com/photos/9080018@N07/1079598181/
photo source: http://www.flickr.com/photos/chantrybee/1053475778/
Monday, July 12, 2010
9. You Need A Plan
Triage
Route, involve others
Track & measure
Alerts
Dashboard
Monday, July 12, 2010
10. Do You Triage?
Influencer Message
Sentiment Content
analytics Type
Triage
Monday, July 12, 2010
11. LARA: Listen, Analyze, Relate, Act
Attensity
Respond Responses can
Hotel “hardship be reviewed by
hardship refund” email agent before
refund policy? Attensity response auto- sending
Email generated
“reads” text
Routed to
and extracts
automated Customer
Service issue Service for
knowledge
tweet
about what Follow-up and
the document Resolution
is saying
Automatically
People routed to legal
Thinking of Places for review
suing post Events
Topics
Sentiment Automatically
… routed to sales
Considering to share options
purchase with the
post customer
Monday, July 12, 2010
13. Just ‘Cause You Can Measure It...
...Doesn’t mean you should!
http://www.flickr.com/photos/87919923@N00/1976880927/
Monday, July 12, 2010
14. What Are The Right Metrics?
Organizational Objectives:
Stakeholders & Their Priorities
Social Media Objectives:
Awareness? Engagement? Traffic? Conversion?
Customer Satisfaction? Sales? Research?
Only Then... Set Metrics
Monday, July 12, 2010
15. Objective: Awareness, SOV
Share of
Sentiment Trend Discovery
voice
22% 100 Phrase
56% clouds
75
22%
50
Honda Pilot
GMC Acadia 25 Text
Positive Negative
Chevy Traverse Neutral Mixed analysis
0
Jan Feb March April
Against competitors Against competitors
by channel On a trendline
Monday, July 12, 2010
16. Objective: Traffic
photo source:: http://www.flickr.com/photos/85625337@N00/303641730/
Monday, July 12, 2010
17. Objective: Conversion
SM Conversion
Site visit
Interaction
Conversation Track sources Sale
Click Link Signup
Monday, July 12, 2010
27. Selecting Your Platform
Monitoring? OR Measurement? OR Engagement?
YES!
Monday, July 12, 2010
28. Platform Selection: Budget
Free? Premium?
more hacking less hacking
fewer sources more sources
limited history wider history
fewer metrics more metrics
source:: http://stevefarnsworth.wordpress.com/2010/03/16/20-free-social-media-monitoring-tools-to-find-your-brand’s-social-mentions/
Monday, July 12, 2010
29. Platform Selection: Ease Of Use
Time commitment
Ease of use
Automation
Sentiment
Alerts
Advanced analytics
SPAM filter
Monday, July 12, 2010
30. Platform Selection: Data
Discussion
Blogs? OR Microblogs? OR
boards?
Online News? OR Videos? OR Photos?
YES!
Monday, July 12, 2010
31. Platform Selection: Building Topics
Topics are the
building blocks but... Garbage in ->
garbage out
photo sources: http://www.flickr.com/photos/grantmac/2578109298/
http://www.flickr.com/photos/85941395@N00/2191292080/
Monday, July 12, 2010
32. Platform Selection: Metrics & Reports
What are your KPIs How often is data
(see slide 9)? updated? Realtime?
Which reports can
you build? How can
you share?
Monday, July 12, 2010
33. Platform Selection: Engagement
How easy to engage?
Engage from the app?
Keep record?
Rate to customer social data to internal record?
Routing?
Deep text analytics?
Workflow?
Everyone on same page?
http://www.flickr.com/photos/katie_made_me_do_it/4341628049/sizes/l/in/photostream/
Monday, July 12, 2010
35. Questions?
Thank you for your attention and participation!
Contact info:
Maria Ogneva, Director of Social Media, Attensity
@themaria @attensity360 @attensity
http://attensity.com
mogneva (at) attensity (dot) com
Monday, July 12, 2010