The document outlines new graphics guidelines for presentation slides, including several key changes from previous standards. It provides examples of different types of lists, matrices, and processes that can be used to visually display factors, comparisons, steps, impacts, and interactions. An annex at the end lists the nine main changes to the content design approach regarding lean, linear, and literal presentation.

1. Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

2. Contents Page A. Standard slides 3 B. Lists (1) – Factors, no specific number 7 C. Lists (2) – Factors, specific number 13 D. Matrix – Factors, comparisons 24 E. Process (1) – Factors, steps 35 F. Process (2) – Factors, impact 49 G. Process (3) – Factors, interlinked 67 Annex: Nine key changes compared to the old standards 73

3. A. Standard slides

4. Methodological competence Key projects Industry competence Professional experience Languages Education Consultant profile: [first name, last name] xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx Position: xxxxxxxxxxxxxxxxxxxxxxxx German xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx Born: xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Nationality: xxxxxxxxxxxxxxxxxxxxx Updated: mm/year

5. Organizational chart

6. Organizational chart (including headcount) ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... ... ....

7. B. Lists (1) – Factors, no specific number

8. Lists – horizontal (variations) Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details 1 2 3 4

9. Lists – vertical (variations) … … … … … … … … … … … … … … … … … … .... .... .... .... .... 1 2 3 4

10. Schedule 1 2 3 4 5 6 7 8 9 10 11 12 Month 1 Month 2 Month 3 Activities A. B. C. 1 2 3 4 5 6 7 8 9 10 11 12 Month 1 Month 2 Month 3 Activities A. B. C. 1 2

11. Sets of guidelines 2 3 4 5 Guidelines 1 Guidelines 2 Guidelines 3 Guidelines 4 Guidelines 5 Comments 1 Comments 2 Comments 3 Comments 4 Comments 5 1

13. C. Lists (2) – Factors, specific number

14. Pyramid (3 or 4 levels)

15. Pyramid (5 levels/centered)

16. 3 factors (interwoven) .... .... .... 1 2 3

17. Common ground

18. 4 factors (1)

19. 4 factors (2)

20. 4 factors (3) 1 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4

21. 4 factors (3a – weighted ) 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4

22. 4 factors (3b – dynamic) 1 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 Four dynamic factors

23. 6 factors (variation)

24. D. Matrix – Factors, comparisons

25. Matrix/table (Horizontal/vertical comparison of data – variations) 1 2 3 4

26. Special types of matrix – opportunities/threats … Opportunities … Threats … Opportunities … Threats … Opportunities … Threats Opportunities Threats … … 1 2 3 4

27. Special types of matrix – pros and cons … … … … … … 1 2 3

28. Special types of matrix – controversy 1 2 3 4

29. Special types of matrix – conflict/tension (1)

30. Special types of matrix – conflict/tension (2)

31. Special types of matrix – bottom up/top down (1) BOTTOM UP TOP DOWN ... ...

32. Special types of matrix – bottom up/top down (2) ... ... BOTTOM UP TOP DOWN 1 2

33. Special types of matrix – equilibrium … …

34. Special types of matrix – imbalance … …

35. E. Process (1) – Factors , steps

36. Processes 1 2 3

37. Process/phases 1 2 3 4 5 … … … … … Phase 1 Phase 2 Phase 3 … … … Phase 1 Phase 2 Phase 3 … … … Phase 1 Phase 2 Phase 3 … … … 1 2 3 4

38. Cycles (1) (color presentation)

39. Cycles (2)

40. Spirals (orthogonal) 1 2

41. Hurdles

42. Resistance/obstacles 1 2 5 7 3 4 6

43. Filters 1 2 4 5 3 6

44. Change of mindset/direction 1 2 3 4

45. Node s /interfaces 1 4 3 7 5 6 8 9 2

46. Pressure 1 2

47. Increase/decrease 1 2 3 4 5 6 7 8

48. Various types of brackets (to be use d instead of block arrows) 1 2 3 4 5 6 7 8 9 10 11

49. F. Process 2 – Factors , impact

50. Consequences (1) ... … ... … ... … ... … ... … ... …

51. Consequences (1a) ... … ... … ... … ... … ... … ... …

52. Consequences (2) … … … … … … … … … …

53. Consequences (3) ... … ... ... … ...

54. Consequences (4) ... … ... … ... … ... … 1 2

55. Impact (3 factors) QUALITY TIME COST

56. Impact (4 and 6 factors)

57. Impact (4 factors) Factor 3 Factor 2 Factor 4 Factor 1 Generic description of the 4 factors

58. Impact (5 factors) Factor 3 Factor 2 Factor 4 Factor 5 Generic description of the 5 factors Factor 1

59. Impact (6 factors) Factor 2 Generic description of the 6 factors Factor 3 Factor 1 Factor 5 Factor 4 Factor 6

60. Impact (7 factors) Factor 3 Generic description of the 7 factors Factor 2 Factor 6 Factor 4 Factor 5 Factor 7 Factor 1

61. Impact (8 factors) Factor 3 Generic description of the 8 factors Factor 2 Factor 6 Factor 7 Factor 4 Factor 5 Factor 1 Factor 8

62. Impact and result (1) 6 success factors …

63. Impact and result (2) 5 success factors …

64. Vision Vision

65. Action/reaction … … … … … … …

66. Value chain Customer Supplier Development Production Sales Distribution Company

67. G. Process 3 – Factors, interlinked

68. Action/reaction (1)

69. Action/reaction (2) (transparent – color presentation)

70. Interaction 1 2 3

71. Jigsaw puzzle

72. Spiral

73. Annex: Nine key changes compared to the old standards

74. New Content design – Key changes regarding „ lean, linear, literal " Do not use block arrows Use variations instead 1 2 3 4 1 2 3 4 BACKUP … Do not use shading or borders Instead, use unframed colored shapes in shades of key blue, for emphasis only … Do not use ovals Instead, use AutoShapes with corners completely rounded off Do not use stickers with lines Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area Do not put numbers in circles Instead, put them in squares (key blue shade 1), white lettering, bold If boxes are used, Backup Stufe 1 Stufe 2 Stufe 3

75. New Content design – Key changes regarding „ lean, linear, literal " Do not position text behind graphics Position text to the side of graphics instead Arrow function can be switched on and off/ positioned to the side Text is easy to read if not positioned behind graphics Do not use speech bubbles Instead, use AutoShapes/callouts/third row (you can use the arrow function!) Do not use big multicolored cartoons/ Clip Art Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions) Do not use miniature charts as navigators Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point 1 2 3 4 There are obvious disadvantages to positioning text behind graphics 4