This is for a product launch which was new in the market. Hence done in a simple way communicating major attributes that would benefit our customers

2. Vision Rx Lab

3. Vision Rx Lab
The current Optical Scenario signifies that most of the optical
lenses dispensed by the opticians in India does not have the
basic optical properties.
A big compromise is done especially because opticians would
like to meet the target prices and the budget of the customers
more than suggesting them a better alternative.
Further it has been observed that the consumers are most
concerned with the aesthetics more than the basic optical
requirements.
The best way to upgrade the customers is to offer them a very
The best way to upgrade the customers is to offer them a very
good product with good optical qualities at an affordable price
good product with good optical qualities at an affordable price.
There is a great demand for a spectacle lens which has good optical benefits and is also affordable.
There is a great demand for a spectacle lens which has good optical benefits and is also affordable.

4. Vision Rx Lab

 Plastic Material as it is thin and light
Plastic Material as it is thin and light

 Thin Lens to provide sharper vision and
Thin Lens to provide sharper vision and
comfort
comfort

 Good Scratch Resistant and Durable to
Good Scratch Resistant and Durable to
ensure longevity
ensure longevity

 ARC Coated on the lens for durability and
ARC Coated on the lens for durability and
transparency
transparency

 UV Protection
UV Protection

 EMI coating
EMI coating

 Value for money
Value for money

5. Vision Rx Lab

6. Vision Rx Lab
 The lifestyle in a city demands
continuous strain in the eyes due to the
usage of modern gadgets.
 Everyone is using the basic electronic
gadgets like the mobile phone,
television, computer and so on.
 This is the reason the eyes, which is the
most precious organ in a human body,
should be protected from all these
strenuous situations, specially for
people who have corrective vision
Fino lenses provide almost natural vision and very comfortable to wear due to its thin & light property.
Fino lenses provide almost natural vision and very comfortable to wear due to its thin & light property.
Moreover, people can easily afford to buy these lenses that gives them crystal clear vision with a
Moreover, people can easily afford to buy these lenses that gives them crystal clear vision with a
pleasant aesthetic appeal.
pleasant aesthetic appeal.

7. Vision Rx Lab
Using Tablets
Tablets Watching Television
Watching Television
Using computers
Using computers
Using mobile phones
Using mobile phones

8. Vision Rx Lab
Upgrade
Upgrade
Ordinary Mobile Phone
Ordinary Mobile Phone
Smart phone
Smart phone
Tablet
Tablet

9. Vision Rx Lab
Using Ordinary Unbranded Lens
Upgrade
Upgrade
People living both in cities or suburbs can easily upgrade to Fino lenses as they have premium quality
yet affordable prices.

10. Vision Rx Lab
Advantages of Fino Lens compared to any regular Plastic lens
Advantages of Fino Lens compared to any regular Plastic lens
Thin:
Thin: Fino lenses are 25% thinner than any normal CR 39 lenses
Fino lenses are 25% thinner than any normal CR 39 lenses
Light:
Light: Since Fino lenses are thinner therefore they are lighter due to difference in the manufacturing
Since Fino lenses are thinner therefore they are lighter due to difference in the manufacturing
process compared to any other Plastic lens.
process compared to any other Plastic lens.
Cosmetically pleasing:
Cosmetically pleasing: Due to its aspheric thin and light property Fino lenses are very pleasing and
Due to its aspheric thin and light property Fino lenses are very pleasing and
aesthetic
aesthetic
UV protection
UV protection:
: Fino
Fino lenses have a coating which protects the eyes
lenses have a coating which protects the eyes from
from harmful UV rays
harmful UV rays
EMI coating:
EMI coating: Most of the lenses under
Most of the lenses under Fino
Fino family are also having EMI protection layer
family are also having EMI protection layer

11. Vision Rx Lab
Coating:
Coating: Fino lenses come with a premium scratch
Fino lenses come with a premium scratch
resistant and anti reflection coating
resistant and anti reflection coating
Competitive Price:
Competitive Price: Keeping in mind our Indian market
Keeping in mind our Indian market
which is extremely price sensitive, Fino lens is affordable
which is extremely price sensitive, Fino lens is affordable
Warranty:
Warranty: Fino lens comes with 1 year of Warranty with
Fino lens comes with 1 year of Warranty with
a first time ever “No questions asked policy”.
a first time ever “No questions asked policy”.
Authenticity Card:
Authenticity Card: Since the attributes of Fino lenses are
Since the attributes of Fino lenses are
so distinctive, they are offered with Authenticity cum
so distinctive, they are offered with Authenticity cum
Warranty Card along with a selvet which helps in
Warranty Card along with a selvet which helps in
customer satisfaction.
customer satisfaction.

12. Different Manufacturing Process - makes Fino lens 25% thinner and lighter
Vision Rx Lab
MATERIAL CR 39
STANDARD CR 39 1.50
PLASTIC LENS ,
C.T – 2 mm
1.50 FINO LENS ,
C.T – 1.50 mm

13. Vision Rx Lab
A More Natural View of the World
A More Natural View of the World —
— And Your Eyes
And Your Eyes
Aspheric lenses greatly reduce these undesired
magnification and minification effects, so the world looks
more natural to the wearer, and the wearer's eyes look
more natural to everyone else.

14. Vision Rx Lab
In conventional lens designs, a slight distortion is created when you look away from the center of the lens — whether your
gaze is directed to the left or right, above or below.
Aspheric lens designs reduce or eliminate these distortions for a wider field of view and better peripheral vision.
This wider zone of clear imaging is why expensive camera lenses feature aspheric curves.
Conventional Lens Aspheric Lens

15. Vision Rx Lab
 Easy to clean: Unlike any other normal multicoated lens Fino Multi
Coated lens provides a smoother surface which helps to clean the lenses
easily
 Anti-reflection: Anti-reflection quality of Fino Multi Coated lenses are
superior hence preventing any unwanted reflection on the lenses making
eyes clearly visible through the spectacles
 Scratch Resistance: Scratch resistant property of Fino lenses are better
making the lens more durable
 Coating clarity: The coating on Fino lenses are very clear hence
improving the clarity of vision as compared to any other regular
multicoated lens
 UV Protection: Fino Multi coated lenses are having UV protection hence
protecting eyes from harmful UV rays
EMI Coating: Fino lenses are available with EMI coating which protects
the eyes from the harmful emissions of a computer or such electronic
gadgets
Advantages of Fino Multi Coated Lenses
Advantages of Fino Multi Coated Lenses

16. Vision Rx Lab
What are UV rays?
What are UV rays?
Today, Vision disability is one of the top 10
Today, Vision disability is one of the top 10
disabilities among adults, 18 years and
disabilities among adults, 18 years and
older and the single most prevalent
older and the single most prevalent
disabling condition among children.
disabling condition among children.
AMD is the most common reason for vision
AMD is the most common reason for vision
disability beyond 60 years of age.
disability beyond 60 years of age.
One of the main reasons for visual impairment is the damage caused from the harmful UV rays day to
day
Whatever UV damage happens to the skin happens to the eyes as well.
Extended exposure to the sun's UV rays has been linked to eye damage, including cataracts,
macular degeneration, pingueculae, pterygia and photokeratitis that can cause temporary
vision loss

17. Vision Rx Lab
- These are closer to visible light rays and have lower energy than UVB and UVC rays.
UVA rays can pass through the cornea and reach the lens and retina inside the eye.
- These have slightly longer wavelengths and lower energy than UVC rays. These rays are filtered partially by the ozone
layer, but some still reach the earth's surface.
- These are the highest-energy UV rays and potentially could be the most harmful to our eyes and skin. Fortunately, the
atmosphere's ozone layer blocks virtually all UVC rays.
Ultraviolet (UV) rays
are harmful invisible
rays that are part of the
energy that comes from
the sun. Ultraviolet
(UV) rays are higher in
energy and do not fall
within the realm of
visible light

18.  Geographic location UV levels are greater in
greater in
tropical areas near the earth's equator
tropical areas near the earth's equator. The farther
you are from the equator, the smaller your risk.
 Altitude UV levels are greater at higher altitudes.
at higher altitudes.
 Time of day UV levels are greater when the sun is
UV levels are greater when the sun is
high in the sky
high in the sky, typically from 10 a.m. to 2 p.m.
 Risk of UV exposure can be quite high even on
UV exposure can be quite high even on
hazy or overcast days.
hazy or overcast days.
Vision Rx Lab
Prevention is better than cure – so prevent UV damage
to your eyes with FINO lenses.

19. It's especially important for kids to protect their eyes from the sun.
Children generally spend much more time outdoors than adults.
In fact, experts say nearly 50 percent (or more) of our lifetime exposure to UV rays may occur by age 18, given that
many children spend significantly more time outdoors than the average adult.
Therefore we should make sure that our kids' eyes are protected from the sun with Fino lenses.
Vision Rx Lab

20. Vision Rx Lab

Fino Clear lenses provide UV protection and hence reduces the chances of eye damage.
Fino Clear lenses provide UV protection and hence reduces the chances of eye damage.

Fino lenses give relief from visual problems related with UV rays.
Fino lenses give relief from visual problems related with UV rays.

It is most remommended for children as it is UV protected.
It is most remommended for children as it is UV protected.

21. Vision Rx Lab
Fino lenses come with EMI coating. This feature prevents
the eyes from unwanted glares emitted by the computer.
With Fino lenses your eyes are protected from these unwanted glares hence giving way to comfortable vision.
EMI stands for Electro Magnetic Interference.

22. Vision Rx Lab

 Fino Lenses are Hard Multi coated lenses
Fino Lenses are Hard Multi coated lenses
hence scratch resistant.
hence scratch resistant.

 Scratch resistant lenses increases the
Scratch resistant lenses increases the
longevity of the lenses.
longevity of the lenses.

 The lenses are less effected due to dirt and
The lenses are less effected due to dirt and
dust.
dust.

 The lenses are less prone to scratches.
The lenses are less prone to scratches.
Hence Fino lenses result in utmost clarity in vision
Hence Fino lenses result in utmost clarity in vision
Fino Lens
Ordinary Lens

23. Vision Rx Lab

24. Vision Rx Lab

High impact resistance hence will not break easily.
High impact resistance hence will not break easily.

Compatible with all frame styles
Compatible with all frame styles

Specially suitable for rimless frames
Specially suitable for rimless frames

99 % UV protection
99 % UV protection
Best recommended for kids as it is more impact resistant than plastic and
Best recommended for kids as it is more impact resistant than plastic and
provides UV protection at the same time.
provides UV protection at the same time.

25. Vision Rx Lab
Standard
Standard
Polycarbonate
Polycarbonate
Fino
Fino Xtreme
Xtreme
Aspheric,
Aspheric,
Polycarbonate
Polycarbonate

26. Vision Rx Lab
Fino lenses are affordable hence offers Value for Money

27. Vision Rx Lab
This is a “No-Questions-Asked” Policy where the consumer’s complaints will be considered with top-most
priority. They will face no harassment while getting the replacement.
However there will be certain Terms and Conditions which will be informed through
proper channels both to the consumers and the opticians

28. Vision Rx Lab

29. Vision Rx Lab
Thickness : Thin and Light which enhances aesthetic appeal
Weight : Light weight hence comfortable to wear
Optical Clarity: Very clear lens so helps to see sharper and clear images
Impact Resistance: High impact resistance so durable
UV Protection: Helps to protect the eyes from harmful UV rays
Availability : Available in 1.50 , 1.60, 1.67 , 1.60 Xtreme, 1.67 DAS and 1.74 DAS
Cost : Competitive price
Coating: These are multicoated lens hence scratch resistant
Warranty: Fino lenses come with 1 year Warranty with a “No questions asked policy”
HENCE FINO IS AN “ALL IN ONE” LENS

30. Vision Rx Lab

31. Vision Rx Lab
1.50
1.50 Fino
Fino HMC
HMC
Refractive Index: 1.502
Abbe Value: 58
UV Cut Off: 350 nm
Specific Gravity: 1.32 g/cc
Power Range: Total Power -5.00,
+4.00/-2.00
Dia: 70mm (-), 65mm (+)

32. Vision Rx Lab
1.60
1.60 Fino
Fino HMC Aspheric
HMC Aspheric
Refractive Index: 1.60
Abbe Value: 33
UV Cut Off: 400 nm
Specific Gravity: 1.3 g/cc
Power Range: -8.00/-2.00
Dia: 75mm (-)

33. Vision Rx Lab
1.67
1.67 Fino
Fino HMC Aspheric
HMC Aspheric
Refractive Index: 1.67
Abbe Value: 32
UV Cut Off: 400 nm
Specific Gravity: 1.35 g/cc
Power Range: -7.00/-3.00, -10.00/-2.00 &
+4.00/-1.00
Dia: 65/70mm (+); 70/75mm (-)

34. Vision Rx Lab
1.60
1.60 Fino
Fino Xtreme
Xtreme
Refractive Index: 1.59 Aspheric
Abbe Value: 31
UV Cut Off: 99%
Specific Gravity: 1.20 g/cc
Power Range: -6.00/-2.00 and
+4.00/-2.00
Dia: 70mm

35. Vision Rx Lab