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Brand Management Presentation
The document outlines a brand strategy plan for EarPeace, a proposed new brand of stylish, high-quality earplugs designed for use at loud music venues and nightclubs. The objectives are to create a new product category and brand image for earplugs that are seen as cool and lifestyle-oriented rather than just for hearing protection. Research found many people want earplugs at loud venues but few use them due to perceptions that they are unattractive or reduce sound quality. The target segment is health and image-conscious adults aged 30-39 with incomes over $50,000. A marketing plan is proposed that emphasizes the brand essence of fun and partying with protection, and uses various advertising, partnerships, and
