Google Panda and Google Penguin are specific algorithm updates that Google has implemented in the past to improve the quality of search results and combat spammy or low-quality content.
2. Brief overview
Google Panda and Google Penguin are specific algorithm updates that Google has
implemented in the past to improve the quality of search results and combat spammy or low-
quality content.
3. Google Hummingbird
Introduced in September 2013, Google Hummingbird aimed to better understand the intent
behind search queries and provide more relevant search results. It focused on semantic
search and natural language processing, allowing Google to interpret complex search
queries and deliver more precise results.
4. Google RankBrain
Announced in October 2015, Google RankBrain is an AI-powered algorithm that helps
Google process and understand search queries, especially those that are ambiguous or
unique. RankBrain uses machine learning to improve search results and adapt to new
search patterns and user behaviors over time.
5. Mobile-Friendly Update (Mobilegeddon)
Rolled out in April 2015, the Mobile-Friendly Update prioritized mobile-friendly websites in mobile
search results. Websites that were optimized for mobile devices and provided a better user
experience on smartphones and tablets were rewarded with higher rankings in mobile search.
6. BERT (Bidirectional Encoder Representations from Transformers)
Unveiled in October 2019, BERT is a natural language processing algorithm designed to
better understand the context and nuances of words in search queries. BERT helps Google
interpret the meaning of words in relation to the rest of the query, leading to more accurate
search results, especially for longer, conversational queries.
7. Core Updates
Google regularly releases broad core algorithm updates that can impact search rankings and
traffic for websites across various industries and niches. These core updates aim to improve the
overall quality and relevance of search results and may involve adjustments to how Google
assesses content, relevance, and authority.
