Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising

1. PPT of SEM
If your target audience
is looking for a
company similar to
yours on the go and if
you are running search
engine advertisements,
they will likely discover
you. Maintaining your
presence within the
smartphone market is
important as more
people use mobile
devices.
Intrduction of SEM

2. Types of Search Engine Marketing
There are four types of
search engine
advertising: organic,
paid, display, and
behavioral. Organic
search engine
advertising (OSA) is the
most effective form of
online marketing
because it's free and
relies on user behavior
rather than cookie
tracking or targeting.

3. Organic SEM
An organic search strategy
promotes a business's
visibility for targeted
keywords. If pursued
aggressively, organic
search traffic can help
outrank competitors on
search engines without
having to invest in paid or
digital marketing
strategies.

4. Paid SEM
Paid search advertising
is a type of digital
marketing strategy that
allows companies to
pay search engines to
place their ads higher
on relevant search
engine results pages
(SERPs) with the goal of
driving traffic to their
site.

5. Display SEM
Search engine marketing
(SEM) is a method of
promotion and advertising
to help companies'
content rank higher among
search engine traffic. Like
search engine optimization
(SEO), search engine
marketing helps
companies improve the
way content is ranked by
search engines.

6. Behavioral SEM
Behavioral marketing is
the strategy of targeting
leads or customers based
on specific actions they
take on a website, rather
than just the pages they
view. Then, marketers use
behavioral segmentation
to target specific
consumers based on the

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