SlideShare a Scribd company logo
PPT of SEM
If your target audience
is looking for a
company similar to
yours on the go and if
you are running search
engine advertisements,
they will likely discover
you. Maintaining your
presence within the
smartphone market is
important as more
people use mobile
devices.
Intrduction of SEM
Types of Search Engine Marketing
There are four types of
search engine
advertising: organic,
paid, display, and
behavioral. Organic
search engine
advertising (OSA) is the
most effective form of
online marketing
because it's free and
relies on user behavior
rather than cookie
tracking or targeting.
Organic SEM
An organic search strategy
promotes a business's
visibility for targeted
keywords. If pursued
aggressively, organic
search traffic can help
outrank competitors on
search engines without
having to invest in paid or
digital marketing
strategies.
Paid SEM
Paid search advertising
is a type of digital
marketing strategy that
allows companies to
pay search engines to
place their ads higher
on relevant search
engine results pages
(SERPs) with the goal of
driving traffic to their
site.
Display SEM
Search engine marketing
(SEM) is a method of
promotion and advertising
to help companies'
content rank higher among
search engine traffic. Like
search engine optimization
(SEO), search engine
marketing helps
companies improve the
way content is ranked by
search engines.
Behavioral SEM
Behavioral marketing is
the strategy of targeting
leads or customers based
on specific actions they
take on a website, rather
than just the pages they
view. Then, marketers use
behavioral segmentation
to target specific
consumers based on the
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PPT of SEM (5).pdf

  • 1. PPT of SEM If your target audience is looking for a company similar to yours on the go and if you are running search engine advertisements, they will likely discover you. Maintaining your presence within the smartphone market is important as more people use mobile devices. Intrduction of SEM
  • 2. Types of Search Engine Marketing There are four types of search engine advertising: organic, paid, display, and behavioral. Organic search engine advertising (OSA) is the most effective form of online marketing because it's free and relies on user behavior rather than cookie tracking or targeting.
  • 3. Organic SEM An organic search strategy promotes a business's visibility for targeted keywords. If pursued aggressively, organic search traffic can help outrank competitors on search engines without having to invest in paid or digital marketing strategies.
  • 4. Paid SEM Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site.
  • 5. Display SEM Search engine marketing (SEM) is a method of promotion and advertising to help companies' content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing helps companies improve the way content is ranked by search engines.
  • 6. Behavioral SEM Behavioral marketing is the strategy of targeting leads or customers based on specific actions they take on a website, rather than just the pages they view. Then, marketers use behavioral segmentation to target specific consumers based on the