This document defines digital marketing and discusses some of its key components. Digital marketing is defined as marketing using digital technologies on the internet and mobile devices. The goals of digital marketing are to reach the right audience, engage users, and motivate actions to maximize return on investment. Some common digital marketing tools mentioned include Sprout Social, Facebook Power Editor, and Marketo. Digital marketing consists of search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing (SMM). SEO involves optimizing content for search engines, PPC involves paying for clicks on ads, and SMM uses social media platforms to build brands and engage followers.