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- 1. PENGARUH TINGKAT PERSAINGAN PASAR DAN DAYA BELI MASYARAKAT TERHADAP PENCAPAIAN REALISASI PENJUALAN DIVISI PEMASARAN Team kelompok 2 #STRATEGY #SOLUTION#SYSTEM Marketing Manageme Martinus Boxy | 4311512026 Julina Andayani | 43114120491 Gilang Mahasena | 43116110 Indri Atika | 43114120378 Indri Puspitasari | 431161103 Nengsih Saputri | 43114120422
- 2. - Martinus Boxy - Juliana - Nengsih - Indri Atika - Gilang Mahasena - Indri Puspitasari KELOMPOK 2 WELCOME Over View Presentation
- 4. THE BASIC THEORY OF MARKET What Is Marketed? GOODS SERVICES EVENTS EXPERIENCES PERSONS PLACES PROPERTIES ORGANIZATIONS INFORMATION IDEAS Philip Kotler : Marketing Management 14th Editions
- 7. INDENTIFICATION COMPETITOR Competitor Analysis – Strategy – Purpose – Strengths and Weaknesses Companies should not spend all the time focusing on competitors, but rather focus on customers. every customer feedback is an added value service companies
- 9. INDENTIFICATION COMPETITOR (strategy market leader) 1. Expanding the total market demand 2. Protecting market share 3. Increase market share
- 10. Analisis Pasar Konsumen (value of customer satisfaction and loyalty) Traditional Organization vs customer oriented company organization
- 11. Analisis Pasar Konsumen (nilai persepsi pelanggan)
- 12. Analisis Pasar Konsumen (nilai persepsi pelanggan)
- 13. Analisis Pasar Konsumen (crm) Customer relationship management (CRM) is the process of carefully managing detailed information about individual customers and all customer “touch points” to maximize loyalty. PERSONALIZING MARKETING CUSTOMER EMPOWERMENT CUSTOMER REVIEWS AND RECOMMENDATIONS
- 14. DESIGN PRODUCT STRATEGY (product cycle)
- 15. DESIGN PRODUCT STRATEGY (product by value analysis) List product in descending order of their individual to the firm, It also list the total anual value contribution of the product.
- 16. DESIGN PRODUCT STRATEGY (generating new product) New Product Opportunity – Understandig the customers – Economic change – Sociological and demographic change – Technological change – Political or lebag change – Other change
- 17. DESIGN PRODUCT STRATEGY (product development) PRODUCT DEVELOPMENT SYSTEM
- 18. DESIGN PRODUCT STRATEGY (product development – TQM method) 1st room = Customer Needes 2nd room = Planing Matrix 3th room = Technical Characteristic 4th room = Relationship 5th room = Technical Correlation 6th room = Technical Matrix
- 19. PROBLEMATIKA PERSAINGAN PASAR (market monopoli) 9 Main Causes for the Growth of Monopoly Cause # 1. Industrial Policy and the Expansion of the Scope of the Private Sector Cause # 2. Inter-Company Investment Cause # 3. Government’s Licensing Policy Cause # 4. Import Duties and Market Protection Cause # 5. Planning Process Cause # 6. Control over Banking Companies Cause # 7. Credit Policy of the Public Sector Financial Institutions Cause # 8. Tax Policy Cause # 9. Diversification and Technological Integration
- 20. PROBLEMATIKA PERSAINGAN PASAR (market oligopsoni) UU No. 6 Tahun 1999
- 21. PROBLEMATIKA PERSAINGAN PASAR (market oligopoli) What is an 'Oligopoly' Oligopoly is a market structure in which a small number of firms has the large majority of market share. An oligopoly is similar to a monopoly, except that rather than one firm, two or more firms dominate the market. There is no precise upper limit to the number of firms in an oligopoly, but the number must be low enough that the actions of one firm significantly impact and influence the others.
- 22. - Martinus Boxy - Juliana - Nengsih - Indri Atika - Gilang Mahasena - Indri Puspitasari KELOMPOK 2Thank You Best Regards
- 23. 1st QUIZ PRESENTATION Mengapa materi MO dikaitkan dalam materi ini, dan apakah hubungannya ?
- 24. 2nd QUIZ PRESENTATION Pada awal presentasi dijelaskan 3 Tag yang menjadi dasar presentasi ini #Strategy #Solution #System System apakah yang dijelaskan dalam materi yang dipresentasikan ?
- 25. PENGARUH TINGKAT PERSAINGAN PASAR DAN DAYA BELI MASYARAKAT TERHADAP PENCAPAIAN REALISASI PENJUALAN DIVISI PEMASARAN Team kelompok 2 #STRATEGY #SOLUTION#SYSTEM Marketing Manageme Martinus Boxy | 4311512026 Julina Andayani | 43114120491 Gilang Mahasena | 43116110 Indri Atika | 43114120378 Indri Puspitasari | 431161103 Nengsih Saputri | 43114120422 Thank You !
Editor's Notes
- GOODS Physical goods constitute the bulk of most countries’ production and marketing efforts. Each year, U.S. companies market billions of fresh, canned, bagged, and frozen food products and millions of cars, refrigerators, televisions, machines, and other mainstays of a modern economy. SERVICES As economies advance, a growing proportion of their activities focuses on the production of services. The U.S. economy today produces a 70–30 services-to-goods mix. Services include the work of airlines, hotels, car rental firms, barbers and beauticians, maintenance and repair people, and accountants, bankers, lawyers, engineers, doctors, software programmers, and management consultants. Many market offerings mix goods and services, such as a fast-food meal. EVENTS Marketers promote time-based events, such as major trade shows, artistic performances, and company anniversaries. Global sporting events such as the Olympics and the World Cup are promoted aggressively to both companies and fans EXPERIENCES By orchestrating several services and goods, a firm can create, stage, and market experiences. Walt Disney World’s Magic Kingdom allows customers to visit a fairy kingdom, a pirate ship, or a haunted house. There is also a market for customized experiences, such as a week at a baseball camp with retired baseball greats, a four-day rock and roll fantasy camp, or a climb up Mount Everest.9 PERSONS Artists, musicians, CEOs, physicians, high-profile lawyers and financiers, and other professionals all get help from celebrity marketers.10 Some people have done a masterful job of marketing themselves—David Beckham, Oprah Winfrey, and the Rolling Stones. Management consultant Tom Peters, a master at self-branding, has advised each person to become a “brand.” PLACES Cities, states, regions, and whole nations compete to attract tourists, residents, factories, and company headquarters.11 Place marketers include economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public relations agencies. The Las Vegas Convention & Visitors Authority succeeded with its provocative ad campaign, “What Happens Here, Stays Here,” portraying Las Vegas as “an adult playground.” In the recession of 2008, however, convention attendance declined. Concerned about its potentially out-of-step racy reputation, the Authority took out a full-page BusinessWeek ad to defend its ability to host serious business meetings. Unfortunately, the 2009 summer box office blockbuster The Hangover, set in a debauched Las Vegas, likely did not help the city position itself as a choice business and tourist destination.12 PROPERTIES Properties are intangible rights of ownership to either real property (real estate) or financial property (stocks and bonds). They are bought and sold, and these exchanges require marketing. Real estate agents work for property owners or sellers, or they buy and sell residential or commercial real estate. Investment companies and banks market securities to both institutional and individual investors. ORGANIZATIONS Organizations work to build a strong, favorable, and unique image in the minds of their target publics. In the United Kingdom, Tesco’s “Every Little Helps” marketing program reflects the food marketer’s attention to detail in everything it does, within the store and in the community and environment. The campaign has vaulted Tesco to the top of the UK supermarket chain industry. Universities, museums, performing arts organizations, corporations, and nonprofits all use marketing to boost their public images and compete for audiences and funds. INFORMATION The production, packaging, and distribution of information are major industries.13 Information is essentially what books, schools, and universities produce, market, and distribute at a price to parents, students, and communities. The former CEO of Siemens Medical Solutions USA, Tom McCausland, says, “[our product] is not necessarily an X-ray or an MRI, but information. Our business is really health care information technology, and our end product is really an electronic patient record: information on lab tests, pathology, and drugs as well as voice dictation.”14 IDEAS Every market offering includes a basic idea. Charles Revson of Revlon once observed: “In the factory we make cosmetics; in the drugstore we sell hope.” Products and services are platforms for delivering some idea or benefit. Social marketers are busy promoting such ideas as “Friends Don’t Let Friends Drive Drunk” and “A Mind Is a Terrible Thing to Waste.”
- Five basic markets and their connecting flows are shown in Figure 1.1. Manufacturers go to resource markets (raw material markets, labor markets, money markets), buy resources and turn them into goods and services, and sell finished products to intermediaries, who sell them to consumers. Consumers sell their labor and receive money with which they pay for goods and services. The government collects tax revenues to buy goods from resource, manufacturer, and intermediary markets and uses these goods and services to provide public services. Each nation’s economy, and the global economy, consists of interacting sets of markets linked through exchange processes. Marketers use the term market to cover various groupings of customers. They view sellers as constituting the industry and buyers as constituting the market. They talk about need markets (the diet-seeking market), product markets (the shoe market), demographic markets (the youth market), and geographic markets (the Chinese market); or they extend the concept to cover voter markets, labor markets, and donor markets, for instance.
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- PERSONALIZING MARKETING The widespread usage of the Internet allows marketers to abandon the mass market practices that built brand powerhouses in the 1950s, 1960s, and 1970s for new approaches that are a throwback to marketing practices from a century ago, when merchants literally knew their customers by name. Personalizing marketing is about making sure the brand and its marketing are as relevant as possible to as many customers as possible—a challenge, given that no two customers are identical. CUSTOMER EMPOWERMENT Often seen as the flag bearer for marketing best practices, P&G’s former chairman, A.G. Lafley, created shockwaves with his Association of National Advertisers’ speech in October 2006. “The power is with the consumer,” proclaimed Lafley, and “marketers and retailers are scrambling to keep up with her. Consumers are beginning in a very real sense to own our brands and participate in their creation. We need to learn to let go.” In support of his contention, Lafley pointed out how a teenager had created an animated spot for Pringles snacks that was posted on YouTube; how Pantene, the hair care products company, had created a campaign that encouraged women to cut their hair and donate the clippings to make wigs for cancer patients; and how sales of Cover Girl Outlast lipstick increased 25 percent after the firm put mirrored ads in women’s restrooms asking, “Is your lipstick still on?” and ran targeted five-second TV ads with the same theme.60 CUSTOMER REVIEWS AND RECOMMENDATIONS Although the strongest influence on consumer choice remains “recommended by relative/friend,” an increasingly important decision factor is “recommendations from consumers.” With increasing mistrust of some companies and their advertising, online customer ratings and reviews are playing an important role for Internet retailers such as Amazon.com and Shop.com.
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- Monopoly: Cause # 1. Industrial Policy and the Expansion of the Scope of the Private Sector: The industrial policy resolutions introduced by the country have also expanded the scope of the participation of the private sector enterprises in various fields of industrial activity. The industrial policy resolutions of 1956, in its list of industries under Schedule A (exclusively reserved for the public sector), allowed the existing private sector enterprises to continue and expand. Monopoly: Cause # 2. Inter-Company Investment: Inter-company investment is considered another important factor for the growth of large industrial houses and growing concentration of economic power. Through inter-company investment, big industrial houses occupy the directorship of a good number of companies and monopolized the decision-making of these companies. Monopoly: Cause # 3. Government’s Licensing Policy: The licensing policy of the Government has also facilitated the growth of large industrial houses and concentration of economic power. While giving industrial licence, the Government never tried to control the growth of monopoly or concentration of economic power. Rather, the licensing authorities had the tendency to sanction the licenses of new enterprises to experienced person having proven business ability, instead of new entrepreneurs Monopoly: Cause # 4. Import Duties and Market Protection: Indian industries are being protected by the Government from foreign competition through the imposition of heavy import duties and also by banning imports of some commodities. This sort of protection has raised the strength of large business houses in the domestic market. The Situation has reached to such an extent that these large houses even pressurized the small enterprises, created artificial crisis of their products for increasing profits, leading to growing assets and concentration of economic power in their hands by speculating the situation. Monopoly: Cause # 5. Planning Process: The planned development strategy has provided the opportunity to the large industrial houses to increase their fortunes further. The MIC observed, “In the period immediately following Independence, the very force which are harnessed to produce the quick industrialisation of the country worked at the same time to concentrate power in industry in a few individuals or families who were already wealthy and powerful every one of these circumstances tended to produce concentration of economic power.” Monopoly: Cause # 6. Control over Banking Companies: In the pre-nationalisation period, the banking system was mostly under the control of large industrial houses. The major portion of the bank deposits collected from general depositor were mostly used for financing the industries of large industrial houses. Thus the commercial banks played an important role in developing monopolies and industrial empires of large industrial houses. After nationalisation even such tendencies are being persisted as the output of the bankers did not changed much. Monopoly: Cause # 7. Credit Policy of the Public Sector Financial Institutions: Another important cause behind the growth of monopolies and concentration of economic power in the credit policy pursued by the public sector financial institutions, where they always favoured large industrial houses in advancing loan as compared to that of small entrepreneurs. Monopoly: Cause # 8. Tax Policy: The Government has also introduced fiscal incentives in the form of tax concessions or tax exemptions so as to provide incentives to some industrial enterprises for its development. Till 1955, the Government granted initial development allowance for such purpose. In 1955, the Government introduced development rebate and in 1976-77, they introduced investment allowance for the private enterprises. All these incentives have benefited the large business houses to the maximum extent. Instead of corporate taxes, the Government increased the rate of excise duties at a faster rate which the producers are able to shift on to the consumers. Monopoly: Cause # 9. Diversification and Technological Integration: Diversification through proliferation of industrial units in different industrial categories and attaining technological integration by combining various stages of production under common ownership. Most of the large industrial houses have utilised both the techniques so as to increase their monopoly power Berikan Contoh dan ceritakan contoh case nya di hukum onlie
- Oligopsoni, adalah keadaan di mana dua atau lebih pelaku usaha menguasai penerimaan pasokan atau menjadi pembeli tunggal atas barang dan/atau jasa dalam suatu pasar komoditas. Berikan Contoh dan ceritakan contoh case nya di hukum onlie
- Berikan Contoh dan ceritakan contoh case nya di hukum onlie