Colgate has come up with an improved version of toothpastes and has taken the toothpaste market into the super premium segment.
Get a perceptional change that a dentist need not to be visited for sensitive teeth. Increase market share for Colgate
57% of the adult population is affected by sensitive teeth, making eating or drinking a painful experience. Colgate Sensitive toothpaste targets a niche market for sensitive teeth and oral health care.
A toothpaste that soothes the nerve ends and build a protective shield that provides relief from sudden shocks of pain. It consists of a proven advanced formula containing potassium salts provide long term sensitivity protection. Regular usage will provide long term sensitivity protection.
The advertisement explains how teeth become sensitive and how the usage of the toothpaste will cure it. It is explained just the way a doctor would
Deliverables TVC and outdoor advertising Thought Starter The woman with sensitive teeth is a dentist and she uses Colgate Sensitive for relief. This gains trust of the audience
How can tooth problems be solved with the use of a toothpaste and that too without visiting a dentist