A brief on colgate

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A brief on colgate

  1. 1.  Colgate has come up with an improved version of toothpastes and has taken the toothpaste market into the super premium segment.
  2. 2.  Get a perceptional change that a dentist need not to be visited for sensitive teeth. Increase market share for Colgate
  3. 3.  57% of the adult population is affected by sensitive teeth, making eating or drinking a painful experience. Colgate Sensitive toothpaste targets a niche market for sensitive teeth and oral health care.
  4. 4.  Sensodyne Pepsodents Sensitive Meswak toothpaste Colgate Sensitive Pro- Relief
  5. 5.  A toothpaste that soothes the nerve ends and build a protective shield that provides relief from sudden shocks of pain. It consists of a proven advanced formula containing potassium salts provide long term sensitivity protection. Regular usage will provide long term sensitivity protection.
  6. 6.  The advertisement explains how teeth become sensitive and how the usage of the toothpaste will cure it. It is explained just the way a doctor would
  7. 7.  Deliverables TVC and outdoor advertising Thought Starter The woman with sensitive teeth is a dentist and she uses Colgate Sensitive for relief. This gains trust of the audience
  8. 8.  How can tooth problems be solved with the use of a toothpaste and that too without visiting a dentist

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