The document discusses the development and management of agency resources, focusing on the use of traditional and social media for visibility and fundraising. It outlines the differences between grants and contracts, various sources of funds, and the process for applying for grants, including writing proposals and budgets. Key elements include understanding technology in agency operations and the importance of media relations.

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Chapter 14
Developing and Managing
Agency Resources
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Media and Social Media
Media
• More traditional forms for the delivery of news,
information, and opinions to the public
• Examples of media include television, radio,
and newspapers
Social Media
• Refers to all methods by which people
exchange, share, and

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Social Media
• Blogs
• Microblogs
• Podcasts
• Internet Forums
• Chat Rooms
• Wikis

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Advantages of Traditional Media
1. Using media effectively can increase the
visibility of your agency
2. Media can be a helpful tool in fundraising
3. Media-relations effort may prevent minor
problems from becoming bigger
4. Media can be useful in publicizing problems
and influencing decision makers

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Traditional Media
• General Guidelines for Using the Media
• Contacts with the Media
• Media Interviews
• Letters to the Editor and Editorials

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Using Technology in Your Agency (Slide 1 of 2)
• Understanding Computer Hardware
• Understanding the Software
• Agency Software Usage
• Management Information Systems

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Using Technology in Your Agency (Slide 2 of 2)
• Using the Internet
• Online Advocacy Groups (Internet activism
and online organizing)
• Online Support Groups
• Distinguishing Fact from Fiction
• General Observations about Computers
• Other Macro Uses of Technology

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Fundraising
• Sources of Funds
• Individual Donors
• Benefits
• Direct Solicitation

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Sources of Funds (continued)
• Foundations—Seeking Group Giving
• Membership Dues—Creating Your Own
Organization
• Other Fundraising Techniques

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Grants versus Contracts
Grants
• Funds provided by one party to another
• Funds can be secured from private foundations,
governmental agencies, and corporations
Contracts
• Agreements between two organizations or
bodies that specify what services will be
provided by one party in exchange for
payments from the other party

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Kinds of Grants and Contract Proposals
• Program Proposals
• Research Proposals
• Training Proposals
• Planning Proposals
• Technical Assistance Proposals
• Contract for Services

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Grants and Contracts
Finding Out about Grants and Contracts: Where
Are They?
• Government Grants
• Foundation Grants
• Business and Corporate Grants

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How to Apply for a Grant (Slide 1 of 2)
• Pre-Application Phase
• Identify potential grant sources
• Contact potential sources

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How to Apply for a Grant (Slide 2 of 2)
• Application Phase
• Writing a Grant Proposal
• Description of a grant proposal
• Problems with proposals

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Writing a Grant Proposal (continued)
• Parts of a Grant Proposal
• Cover page
• Table of contents
• Abstract or summary

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Narrative section
1. Statement of the problem
2. Goals and objectives
3. Methods
4. Evaluation
5. Bibliography

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• Budget section
• Credentials of staff
• Certifications of compliance
• Cost sharing, matching funds, and indirect
costs
• Agency or institutional endorsements

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Post-Application Phase
• When Funding Is Less Than Requested
• When the Grant/Contract Runs Out