Marketing

1. READY FOR OUR LIVES
InternationalErasmusPlusProject
2015-2018
NICOSIA 29°MARCH-03°APRIL2017
I.I.S.A. Volta
Nicosia-Italy
PROMOTION AND ADVERTISING

2. 100 STUDENTS OUT OF 480 ANSWERED THIS QUESTIONNAIRE
0
10
20
30
40
50
60
57
43
Female Male

3. 2. What is your age?
0
10
20
30
40
50
60
15-16 17-18 19-20
22
55
23

4. 3. If I have small business, should I promote it?
Yes
85%
No
0%
I don't know
15%
Yes No I don't know

5. 4. Find the correct definition :
a) Marketing
17%
b) Advertising
76%
c) Promotion
7%
a) Marketing b) Advertising c) Promotion

6. 5. How does advertising influence on business?
a)Increases income
18%
b)Business development
21%
c)Brand becomes more
popular
28%
d)Does not influence at
all
33%

7. 6. Does advertising on mass media influence people?
Yes
77%
No
4%
I don't know
19%
Yes No I don't know

8. 7. What kind of advertising do you know?
a) Newspaper
13%
b) Magazine
5%
c) Radio
2%
d) TV
39%
e)Directories (Yellow
pages)
3%
f)Outdoor and transit
(billboards, sport
stadiums)
6%
Online (Facebook,
Instagram, Twitter,
YouTube)
32%

9. 8. What are positive effects of advertising?
a)Social benefits
(freedom of choice)
6%
b) Economic benefits
(compete and provide
new products
28%
c) Awareness (let others
know your company
products)
17%
d) Induce business (investment
by a growing national economy
that stimulates demand
19%
e) Return investment ( to
evaluate the efficiency of
investment)
4%
f) Information and education (are ad
campaigns in which the creators
attempt to inform, update, or
persuade the public to engage in or
avoid current issues)
26%

10. 9. What are negative impacts of advertising?
a)Bad effect on
children .
24%
b) Twisting the facts
24%
c) Competitor wars
20%
d) People buy useless
things
32%

11. 0
10
20
30
40
50
60
Yes No Sometimes
Yes 14
No 29
Sometimes 57
10. Does your family buy goods that are being advertised?

12. 11. Does advertising help you to choose appropriate education for you?
0
10
20
30
40
50
60
70
80
Yes No
Yes 76
No 24

13. 12. Does advertising influence your choice?
0
10
20
30
40
50
60
70
Yes No Sometimes
Yes 12
No 21
Sometimes 67

14. 13. What are the products that are not advertised? Write your own
answers…
8 students did not answer
14 students answered they didn’t know
For 20 students basic necessities
36 students answered drugs, alcohol, cigarettes
2 students answered cheaper products
20 students answered that what is produced is advertised

15. Thank you
for your
attention !!!