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PPT
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- 2. What’s Digital Marketing??? •It is the promotion of products or brands via one or more forms of electronic media. • Has an alarming effect on ROI of the organization especially start-ups.
- 3. Types of Digitalmarketing
- 4. Digital Marketing &its need
- 5. Marketing Issues withStart-ups • Low interaction with the masses. • Public response is not as expected. • Low marketing Budget . • Marketing Team sometimes don’t understand the customers requirement.
- 6. Benefits of DigitalMarketing Communication is interactive and two way process. Customers can contact you via social media, search engines, and referrals.
- 7. Traditional Vs Digitalmarketing
- 8. Evolution OF OnlineMedia
- 9. Statistics table Total Populatio n Active Internet Users Active Social Media Account s Unique Mobile users Active Mobile Social Accounts 7.210 Billio n 3.010 Billion 2.078 Billion 3.649 Billion 1.685 Billion Jan 2015Digital World’s statistics Urbanization 53% Penetration 42% Penetration 29% Penetration 51% Penetration 23% Figure include Access via fixed and mobile connection Figure include total global population including children Figure shows Active users not unique. Figure Shows unique mobile users Figure shows active accounts not unique.
- 10. 96% of Consumersfind that the videos are helpful when purchasing online. Digital Traditional Digital marketing costs 60% less than traditional marketing.
- 11. Conclusion • For astartupor small scaleindustry it hascreated awareness. • Brought light and gavebusinessto new entrepreneurs. • Increased interaction and changein businessmodel from B2B to B2C
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