Coca-Cola's 2007 web initiatives included several music, games, and promotional programs. A music mixer tool allowed users to create and share music mixes. A tag hits promotion offered chances to win iPods by collecting caps and exchanging them for cards. The Coca-Cola Studio featured musical fusion between bands. An online football contest awarded sport activities to creators of the best slogans. A Messenger theme pack provided emoticons and backgrounds. A character's social media page promoted an offline campaign. Collecting caps could earn Coca-Cola glasses and Avon products. A light campaign included commercials and prizes for changing your life. The music mixer launched in Latin America. Codes under bottle caps could win cars and

1. August ‘07 2007 Web Initiatives Summary

2. Objective To present AgenciaClick’s web initiatives developed for Coca-Cola during 2007

3. Coke Fusion Music Mixer Tool: save your creations and send them to your friends.

4. Tag Hits Tag hits promotion: collect caps, exchange them for cards and have a chance to win Ipods.

5. Estúdio Coca-Cola Coca-Cola Studio's hotsite: Musical fusion between two bands with different styles.

6. Football Camp – Onze na área Onze na Área Contest: the creators of the 11 best slogans could win 7 days of sport activities.

7. Theme Pack - Música MSN Messenger Theme Pack : winks, emoticons, images and backgrounds

8. GTA –Ray’s Personal Page Introduce the offline campaign through a character’s personal page on social networks.

9. Coca-Cola and Avon Cross Promotion Colecione Elogios promotion: collect caps and exchange them for Coca-Cola glasses and Avon products

10. Coca-Cola light – Campanha Galeria Coca-Cola Light: Commercials and goodies. Make a list of attitudes that can change your life!

11. Fusion LatAm Implementation of the Music Mixer Tool for all Latin America Countries

12. KUAT Guaraná Sweepstakes Enter the codes found on Coca-Cola products to win cars and cash cards

13. Football Panini – Virtual Stickers Collection 2007 Panini Virtual European Soccer : collect and trade digital stickers and complete your virtual album.

14. August ‘07 2007 Web Initiatives Summary