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Value Chain Analysis of Coca Cola
Presented to:
Mam: Sara Zafar
Presented by:
Mubashir Nawaz
Class BBA(Hons) 5th M1
Department of Management science
Value Chain Analysis of Coca Cola
 Group Members
 Mubashir Nawaz
(Roll No 19)
 Mushahid Hasnain Mustafa
(Roll No 28)
 Numan Shafqat
(Roll No 29)
 Muhammad Imran
(Roll No 23)
Introduction
 Is an American multinational beverage corporation
 Headquartered at Atlanta, Georgia-USA
 Currently offers more than 500 brands in over 200 countries
 Provides 1.7 billion servings a day
 Over 146,000 employees around the world
What Is Value/Supply Chain
 The value chain is directed on the activities starting with
raw materials till the conversion into final goods or
services.
 Two categories:
 Primary Activities
 Support Activities
Value/Supply Chain
Primary Activities Support Activities
 Inbound Logistic
 Operations
 Out bound logistic
 Marketing
 Services
 Technological development
 Infrastructure
 Procurement
 HRM
Primary Activities
Inbound logistics
 Receiving, storing and
distribution of materials at
the warehouse.
 Coca cola receives some of
the stocks which is not
available for production it
respective factories for
storage and later distribution.
Operations
 Transforming inputs into products
or services
 Coca cola have a lot of types of
drinks like juice drink
 For each product that they have, it
will have its own ingredients and
raw materials that they need.
 The process which will be done by
the machine such as whipping.
Outbound logistics
 Distributing products and
services to customers.
 Coca cola prefers distributing
their products by servicing in
land transportation.
 Send the stock to each coca
cola branch.
 Distribution are made with
many kind of grocery shop.
Marketing and sales
 Helping customers to buy
the products or services of
the firm With
advertisements.
 Coca Cola is brilliant in
attracting their potential
customers and also existing
customers.
Services
 Post sale support provided to
customers such as repairs
and maintenance function
 Coca cola provides its
official website for the
consumers to review its
products
 It is very helpful as all
functions and purposes of
product is stated clearly and
is a satisfactory.
Support activities
Procurement (purchasing)
 Buying the resources needed
to carry out the entity is the
primary activities.
 Finding potential supplier.
 Coca cola have a lot of
supplier around the world.
Human resource management
 Recruiting and hiring new
employees.
 Training, paying salary and
employee benefits
 Coca cola is also known as
one of the companies that
took care of their employees'
rights and duties
Technological development
 Activity to improve company's product or services
 Having the department of 'Research and Development' helps
coca cola a lot in healthy competition aspect
 Coca cola is a very economically friendly company
Infrastructure
 Coca cola has a very stable
infrastructure.
 It have its own accountant,
lawyers, administrative.
Supply chain of Coca Cola
Supply chain of Coca Cola

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Supply chain of Coca Cola

  • 1.
  • 2. Value Chain Analysis of Coca Cola Presented to: Mam: Sara Zafar Presented by: Mubashir Nawaz Class BBA(Hons) 5th M1 Department of Management science
  • 3. Value Chain Analysis of Coca Cola  Group Members  Mubashir Nawaz (Roll No 19)  Mushahid Hasnain Mustafa (Roll No 28)  Numan Shafqat (Roll No 29)  Muhammad Imran (Roll No 23)
  • 4. Introduction  Is an American multinational beverage corporation  Headquartered at Atlanta, Georgia-USA  Currently offers more than 500 brands in over 200 countries  Provides 1.7 billion servings a day  Over 146,000 employees around the world
  • 5. What Is Value/Supply Chain  The value chain is directed on the activities starting with raw materials till the conversion into final goods or services.  Two categories:  Primary Activities  Support Activities
  • 6. Value/Supply Chain Primary Activities Support Activities  Inbound Logistic  Operations  Out bound logistic  Marketing  Services  Technological development  Infrastructure  Procurement  HRM
  • 8. Inbound logistics  Receiving, storing and distribution of materials at the warehouse.  Coca cola receives some of the stocks which is not available for production it respective factories for storage and later distribution.
  • 9. Operations  Transforming inputs into products or services  Coca cola have a lot of types of drinks like juice drink  For each product that they have, it will have its own ingredients and raw materials that they need.  The process which will be done by the machine such as whipping.
  • 10. Outbound logistics  Distributing products and services to customers.  Coca cola prefers distributing their products by servicing in land transportation.  Send the stock to each coca cola branch.  Distribution are made with many kind of grocery shop.
  • 11. Marketing and sales  Helping customers to buy the products or services of the firm With advertisements.  Coca Cola is brilliant in attracting their potential customers and also existing customers.
  • 12. Services  Post sale support provided to customers such as repairs and maintenance function  Coca cola provides its official website for the consumers to review its products  It is very helpful as all functions and purposes of product is stated clearly and is a satisfactory.
  • 14. Procurement (purchasing)  Buying the resources needed to carry out the entity is the primary activities.  Finding potential supplier.  Coca cola have a lot of supplier around the world.
  • 15. Human resource management  Recruiting and hiring new employees.  Training, paying salary and employee benefits  Coca cola is also known as one of the companies that took care of their employees' rights and duties
  • 16. Technological development  Activity to improve company's product or services  Having the department of 'Research and Development' helps coca cola a lot in healthy competition aspect  Coca cola is a very economically friendly company
  • 17. Infrastructure  Coca cola has a very stable infrastructure.  It have its own accountant, lawyers, administrative.