This value chain analysis examines Coca Cola's primary and support activities. As one of the largest beverage companies in the world, Coca Cola sources raw materials, transforms them through production, and distributes finished products to customers through extensive logistics networks. The company also invests heavily in marketing, technological development, human resources, and infrastructure to support its global operations.

2. Value Chain Analysis of Coca Cola
Presented to:
Mam: Sara Zafar
Presented by:
Mubashir Nawaz
Class BBA(Hons) 5th M1
Department of Management science

3. Value Chain Analysis of Coca Cola
 Group Members
 Mubashir Nawaz
(Roll No 19)
 Mushahid Hasnain Mustafa
(Roll No 28)
 Numan Shafqat
(Roll No 29)
 Muhammad Imran
(Roll No 23)

4. Introduction
 Is an American multinational beverage corporation
 Headquartered at Atlanta, Georgia-USA
 Currently offers more than 500 brands in over 200 countries
 Provides 1.7 billion servings a day
 Over 146,000 employees around the world

5. What Is Value/Supply Chain
 The value chain is directed on the activities starting with
raw materials till the conversion into final goods or
services.
 Two categories:
 Primary Activities
 Support Activities

6. Value/Supply Chain
Primary Activities Support Activities
 Inbound Logistic
 Operations
 Out bound logistic
 Marketing
 Services
 Technological development
 Infrastructure
 Procurement
 HRM

7. Primary Activities

8. Inbound logistics
 Receiving, storing and
distribution of materials at
the warehouse.
 Coca cola receives some of
the stocks which is not
available for production it
respective factories for
storage and later distribution.

9. Operations
 Transforming inputs into products
or services
 Coca cola have a lot of types of
drinks like juice drink
 For each product that they have, it
will have its own ingredients and
raw materials that they need.
 The process which will be done by
the machine such as whipping.

10. Outbound logistics
 Distributing products and
services to customers.
 Coca cola prefers distributing
their products by servicing in
land transportation.
 Send the stock to each coca
cola branch.
 Distribution are made with
many kind of grocery shop.

11. Marketing and sales
 Helping customers to buy
the products or services of
the firm With
advertisements.
 Coca Cola is brilliant in
attracting their potential
customers and also existing
customers.

12. Services
 Post sale support provided to
customers such as repairs
and maintenance function
 Coca cola provides its
official website for the
consumers to review its
products
 It is very helpful as all
functions and purposes of
product is stated clearly and
is a satisfactory.

13. Support activities

14. Procurement (purchasing)
 Buying the resources needed
to carry out the entity is the
primary activities.
 Finding potential supplier.
 Coca cola have a lot of
supplier around the world.

15. Human resource management
 Recruiting and hiring new
employees.
 Training, paying salary and
employee benefits
 Coca cola is also known as
one of the companies that
took care of their employees'
rights and duties

16. Technological development
 Activity to improve company's product or services
 Having the department of 'Research and Development' helps
coca cola a lot in healthy competition aspect
 Coca cola is a very economically friendly company

17. Infrastructure
 Coca cola has a very stable
infrastructure.
 It have its own accountant,
lawyers, administrative.