New Media Use

1. PPHM
Panhandle-Plains
Historic Museum
Kelsay
Singleton

2. Where else can you cover
26,000 square miles in a day on

3. About PPHM
 From dinosaurs to
conquistadors, you'll find it
all in Texas' largest history
museum.
 Opened its doors in 1933
 Began around same time as
Great Depression
 Strongly tied to West Texas
A&M University (West Texas
State Normal College)
http://panhandleplains.org/pages/pphms_s
tory_11.asp

4. “and we believe in the future
our people will point with
pride to their museum and
the historical society."
 -Visionary and founder Hattie Anderson

5. Mission has remained the same since 1921
 “To collect, preserve, conserve, exhibit and interpret the
historical, ethnological, cultural and scientific heritage of
the Panhandle-Plains region of Texas and related areas
of the Southwest; to operate and maintain the
Panhandle-Plains Historical Museum in accordance with
the rules and regulations of the Texas A&M University
Board of Regents; to enlist interest and support in
achieving this mission; and to undertake other related
activities.”

6. Use of New Media
 Find them on
 Facebook
 Website – panhandleplains.org
 Twitter
 Instagram
 Youtube
 Featured on Google Art Project and Google Street
View
Used as informative tools and for
interaction with the public

7. Technology Use
 Distance Learning studio where they deliver
programming to students across the US and
Canada about specific topics.
 Topics include
 Dust Bowl
 Quanah Parker
 the history of the bison
 Wild and Wacky Weather and more!
 Programs are TEKS aligned and feature historic
photographs, videos, first-person interviews and
science experiments.

8. If museum staff had to choose one social
media platform, what would it be? Why?
 Facebook
 It speaks to the audience and is allows easy
integration to Instagram. With both tools it is
extremely effective to reach the audience.
Facebook also offers video capability which
allows the ability to showcase the collection

9. Most Useful Technology &
Equipment?
 Distance Learning Studio
 Reaches over 20,000 students who wouldn’t
otherwise know about PPHM
 In-exhibit technology is the most interactive
tool

11. New Media Measurement
 Google Analytics
 Facebook analytics
 Hootsuite
 yearly goals to meet

12. Challenges and Rewards
- struggle with Wi-Fi and accessibility but it is
something they are working on
+ Allows them to capture the visitor’s attention
and imagination in the museum while working
with people who cannot make it to the museum

13. Stakeholders
 Texas Commission on the Arts
 WTAMU students & alumni
 WTAMU Faculty
 Panhandle Plains community present & past
 State of Texas
 Donors
 United States
 Historians
 Tourists

14. Thank You
 Stephanie Price
 Marketing and Communications Manager
For taking the time to do this informational
interview with me and teach me about the
Panhandle-Plains Historic Museum