Learn about the Smart Home market narrative using the new Argus Analyzer SaaS tool targeted to provide insight for Product Managers.

1. © 2016 Argus Insights, Inc. Confidential: Do Not Distribute
Smart Home Market Analysis for September 2016
Subscribe to the Argus Analyzer for access
Presentation graphs come as “action packs”
Directly from the Pragmatic subscription
JD Dillon
Argus Insights Head of Marketing & Operations
13 October 2016

2. © 2016 Argus Insights, Inc. Confidential: Do Not Distribute Page 2Page 2
Pragmatic News & Conversations Market Insights (AP1)
• Market Action Pack Objectives:
– Define concepts associated with the analysis of news & external conversations
– Provide graphs for the PM to brief executives on the “State of the Market”
– Establish a baseline of understanding when entering a new market
• Market Action Pack Agenda:
– How Much Chatter Last Month? (viz52)
– Who Have They Been Talking About? (viz59)
– Good or Bad Conversations? (viz42)
– Getting Better or Worse? (viz47)
– Conclusions
Pragmatic Argus Analyzer Package
News & External Conversations

3. © 2016 Argus Insights, Inc. Confidential: Do Not Distribute Page 3Page 3
How Much Chatter Last Month?
Average ~3,550 daily
Weekends Low
Apple drives highest social volume
Amazon over multiple
days as well
Single large spike w/ Nest
Weekends Low

4. © 2016 Argus Insights, Inc. Confidential: Do Not Distribute Page 4Page 4
Who Have They Been Talking About?
Tech Crunch article on Apple (Brian Heater)
Bloomberg reports “Echo-like” Apple project
BI Intelligence claims low impact by Apple on Smart Homes
Honeywell thermostat with
Apple HomeKit functionality
Ray Wong review of the
Echo Dot II
Amazon Echo
Release
Mokriya blog cites success
w/ Amazon, iRobot, Sonos
Barbie Dreamhouse
needs to act like the
Amazon Echo
Nest Thermostats
In multiple colors

5. © 2016 Argus Insights, Inc. Confidential: Do Not Distribute Page 5Page 5
Good or Bad Conversations?
But this is largely neutral unless/until products come out
Positive comparisons drove much of Amazon traffic
Products (Echo) also drive positive traffic
Brands (Apple) may drive heavy traffic

6. © 2016 Argus Insights, Inc. Confidential: Do Not Distribute Page 6Page 6
Getting Better or Worse?
Apple sentiment relatively flat as volume is > 2X
Amazon conversation volume did
not change much month-to-month,
but the sentiment is improving.

7. © 2016 Argus Insights, Inc. Confidential: Do Not Distribute Page 7Page 7
Pragmatic News & Conversations Market Conclusions
• Market largely a business & expert discussion (Weekend drop)
• Product releases gain attention, but fade fast (Nest spike)
• Sustained strength comes from expert reviewers (Amazon)
• Positive 3rd party comparisons become the market narrative (Amazon)
• External marketplace requires constant diligence (Apple +, Nest -)
• Actions for your company… [fill in the blank here]
• First recommended action is to consider an Argus Analyzer subscription
Pragmatic Argus Analyzer Package
Behavioral Argus Analyzer Package