PPC stands for pay per click, which means customers pay according to the number of clicks on their post or link. You can say that it is paid advertisement. PPC advertisement and marketing both are different things; in PPC advertisement customers directly pay the advertising agency. It is pre-paid service whereas PPC marketing is an organic way of promotion in other words we can say that it is SEO type thing. In which we have to share links with everyone. https://www.stunningmesh.com/articles/ppc-campaign-articles/