Learn what is pay per click advertising (PPC) and it's benefits.

1. Pay Per
Click
Advertising
Know what is
PPC & it's
benefits
D i g i t a l F e r r y

2. What is
Pay Per Click
Advertising?

3. Pay Per Click or PPC is an
internet advertising model,
in which an advertiser pays
a publisher each time, when
one of their ad is clicked.

4. Pay Per Click is
considered as
one of the best
advertising
models available
to businesses. There are many
advantages of
PPC advertising

5. Pay Per Click
provides instant
traffic to your
website.
1

6. With Pay Per Click ads
on search engines like
Google, you can show
your ads to potential
customers when they
actively search for the
services or products
that you offer.
2

7. Pay Per Click ad
makes it easier for
customers to find
your business.
3

8. You only pay when a
potential customer
clicks your ad and
visit your web site.
4

9. There is no fixed
budget commitments.
You can increase or
decrease spend as
per your business
requirements.
5

10. There are precise
targeting options to
reach your most
potential customers.
You can target specific
locations, languages,
demographics or
devices.
6

11. You can cost
effectively run your
advertising campaigns
anywhere with pay
per click ads, locally
or globally.
7

12. Pay per click ads are
highly customizable.
Make adjustments
suitable to target
your most potential
customers.
8

13. Pay per click ads are
easy to track and
measure. You can
make adjustments
based on actual
results from the
campaigns.
9

14. Advertisers can use
pay per click ads to
test new products,
services or
marketing ideas
within a very small
advertising budget.
10

15. Pay per click is a
highly beneficial
advertising model,
include it in your
marketing mix
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16. Thank you for watching!
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