Paid Search is an important method for increasing business search results, especially as more consumers rely upon search engines to find the solutions to their needs.
12. Advertisers bid on the
keywords they want to run
in PPC ads.
But only pay when a user clicks the ad.
13. You set the budget, a variable cost.
Can continuously optimize an ad based
on performance.
It’s trackable.
Local targeting, “geo-targeting”.