Standards and policy are set at Core, higher level
They can be spin offs by those in authority to make decisions.
Executive with authority to establish strategy might make a steering committee, etc.
Agency of record Hosted vendors for SAAS (software as a service) WCM integrator Experts: governance (WelchmanPierpoint), digital analytics experts, etc.
Do you know where the road is. What direction do you drive
Accessibility Social Children’s online privacy
These policies are of interest to mar-comm, IT, legal, HR, records managers
Other policies: Global Trade Online; client made technology for the Xbox Kinect “you are the controller”; can’t that technology to sanctioned countries
You are going to walk away with a framework. Put narrative around it.
Discussing it, implementing it will take Leadership (hence session yesterday with Susan Washburn)
Enabling Intelligent Content with Digital Governance
Enabling Intelligent Content
with Digital Governance
Digital Governance Solutions, ActiveStandards
“I call our remarkable capacity for sharing
information “collective learning.” While
other intelligent species, such as chimps,
learn for the most part as individuals, so
that most of what they learn dies with
them, we learn collectively, so that what
we learn is preserved in the community
and can accumulate from generation to
– David Christian
LET’S KILL THE DYCHOTOMIES
When it comes to digital information, the fight between
form and function is false. There’s knowledge and the
mechanisms needed to share knowledge.
This is a necessary relationship.
“You don’t stabilize the individual. You stabilize
the template, the thing that carries the
information. And, you allow the template to
- David Christian
And, once you have a standards-based
foundation, you can improvise.
The standards point to governance and the
improvisation is meaningful collaboration.
clarifying decision-making authority for strategy,
policy, and standards throughout your team.
1. Organize your team
2. Understand who is supposed to
establish the digital vision and enable
the organization to achieve that vision
3. Determine who decides the must do’s
and must not do’s for online behavior
4. Establish who decides the nature of the
things you make for your digital
Your team is the full set of
resources required to keep
your digital presence
functioning for your
• Responsible for the
conceptualization and integrity
of the full online experience
• Infrastructure & publishing
• Ensures the quality of a particular
aspects of the digital presence
• Develops and maintains content,
applications, or data to support the
• Provides input for the development
of digital standards
• Strategic and tactical
• Community building
• External development and
production expertise resources
• Support the digital team as
• Ranges from overflow production
support to complete outsourcing
of digital operations
Who articulates your organization’s high-level
business case and expectations for developing your
• Organizational Units
• Human Resources
• User Experience
• Senior Digital Experts
Who specifies what your organization must
and must not do online?
Language & Localization
Web Records Management
Who determines the exact nature of your digital