This is a quick guide to writing a good head line. This file also covers how to apply the headline quick tips to attract readers from a seemingly unrelated readership.

1. A Quick Reference
to
Writing Attention-Grabbing Headlines
by
Gem Avery
www.GemAvery.com
Stratagem Institute of Creativation

2. I’ve been sent to
TEACH you about
writing good headlines.
You’ll be happy to learn
that writing catchy
headlines is rather
straight forward!!

3. Why care to write an attention
grabbing headline?
• The very positioning of the headline – at the
head/beginning of the text – means that it has
to lead. It is the headline’s duty to make
certain that it catches the eye and urges
readers to read past their natural tendency to
skim the line in bold and move on.
• If the headline fails then the rest of the text is
in vain – few will ever get to it.

4. A GOOD Headline Should:
- Give a problem/solution combo
- Inform
- Raise Curiosity
- Ask a Question
- Refute a Well Known Fact or Practice

5. Example: Question
If I wanted to grab the readers of a marketing
blog – say, I was a guest blogger. My goal would
be to locate the intersection between my
Creative Branding blog and the Marketing blog
by working a strong headline that would
combine the two sites. That might be:
“What Brand of Trust Does Your Market Buy?”

6. Example: Informative
If I wanted to establish an intersection between
my Creative Branding blog and a personal
development blog, I would present with a
powerful headline that makes it clear that the
two concepts play happily together. That might
be:
“The Unknown Benefits of Hair Plucking”

7. Give a problem/solution combo
Once introduced as a creative branding
professional, readers of a food blog might be
skeptical to take to my offerings. As so, a carefully
structured headline would be needed to convince
the readers that there is, indeed, an intersection
between my branding blog and a food blog. Thin
gumbo tips have been floating around the forums?
I would capture their attention with:
“A Cup of Branding Thickens Thin Gumbo”

8. Your Headline is Great if:
- Readership increases for the post
- Blog subscribers increase
- The Post is shared more than previously
- Testimonials confirm that it was a “must read”
** Any headline that evokes such reaction, study its
formula!

9. You’ll never hook the readers’ money
if they won’t read/connect with you
Write spellbinding headlines!

10. By Gem Avery
for
Firepole Marketing Challenge
www.GemAvery.com