The document outlines nine elements to consider when developing a community-based activity: goals, audiences, message, delivery, resources, gaps, first steps, risk assessment, and evaluation. The goals should distinguish between short and long-term outcomes. Audiences may include more than one group. The message should address each audience's needs. Delivery methods vary by audience. Resources include existing material and knowledge. Gaps in resources should be identified. First steps bring key people together and symbolize long-term goals. Risk assessment anticipates barriers and challenges. Evaluation takes place at every step and measures progress towards goals.