This document discusses the importance of goal setting for student chapters. It recommends that chapters conduct assessments, either a SWOT analysis or SOAR analysis, to evaluate their strengths, weaknesses, opportunities and threats or strengths, opportunities, aspirations and results. This assessment will allow chapters to craft meaningful goals in key areas. The document advocates for goals to follow the SMART structure - being specific, measurable, attainable, relevant and time-based. By regularly assessing performance and setting goals, chapters can facilitate significant positive cultural changes over time.