Public relations research is used to monitor, track, measure, assess and evaluate PR actions. There are formal and informal research methods, and different levels of measurement including nominal, ordinal, interval and ratio scales. Ethics require participants' informed consent, right to withdraw, confidentiality and avoidance of harm. Social media networks can be used for research and communication, best understood through experience like activities and interacting with others. Proofreading is important for group research projects to ensure quality and accuracy.

1. Public RelationsResearchBy: Emily Roche

2. Introduction to PR research…Before one begins to conduct research in the PRCA 4330 class or any research in general there are a few things that those students may need to know…..Public relations research is used to monitor, track, measure, and assess, and finally evaluate PR actions.

3. #1 Methods of ResearchFormal research is the controlled, objective, and systematic gathering of dataInformal research is less controlled and subjective ; it is no systematic in either gathering or interpreting the data

4. #2 Measurement in Public RelationsThere are 4 different levels of measuring known as nominal, ordinal, interval, and ratio.Categorical and continuous are the 2 groups that these levels are put in.There are 2 ways to define measurements….Validity refers to the whether a measure is what you defined to measure.

5. Reliability is the ability of a measure to measure the same thing comparably over time. #3 Ethics in PR ResearchParticipants must agree to actively participate in the research.The participant must be allowed to withdraw from the research project at any point with no penalty.Participants must understand what they are volunteering for.The actual research must not harm the individual , psychologically or physically.Participants’ actions, behaviors, and statements must remain confidential.American PsychologicalAssociation code of ethics main points.

6. #4Operating Social Media NetworksThe importance of Social Media Networks and how to use them as research on a subject along with how to communicate using them.These networks were better understood not through a text book, but in communicating with the professor and classmates along with activities as the Media Monitoring Report. Demonstrating how one can learn from experience.

7. #5 Proof Read EVERYTHING!!!Group work can sometimes be a part of researching something.When conducting work don’t rely on group members to prove read their work. It is the whole group’s project. Proof read every section of any research conducted.

8. Conclusion…From the Research the most important things include key terms, how to act when conducting research, and working with others in unfamiliar places & situations.The best thing about the conducting research is not only gathering the information on the subject, but by doing so one learns information about themselves.