The document provides 5 tips for conducting effective research: 1) Review multiple sources to get more conclusive results; 2) Conduct surveys with a variety of people to produce better data; 3) Ensure the research purpose is clear to all participants; 4) Focus groups are usually 5-10 people to avoid being too large; and 5) Know the applicable code of ethics before beginning any research. Ethics refer to the distinction between right and wrong and can vary situationally for each individual.