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Top 5 on Conducting Research  By Brittany Herrington
#5 Review Multiple Sources Don’t limit yourself to 2-3 sources  when researching. Your results will  be more conclusive the more you  look into your topic. Do the  Research!!!!
#4 Surveys  When giving surveys, provide them to a variety of  people, organizations, businesses, etc. This will  produce better results.
#3 Be Clear  Make sure your purpose for  the research is clear and that you as well as others that  participate understand the  project.
#2 Using Focus Groups Remember that a focus group is  usually 5-10 people (Stacks, 2002).  Try to not over do it.
#1 Ethics   Make sure you know your code  of ethics before you begin  your research. *Need a head start? Try these!  Public Relations Society of  America  2. The International Association  of Business Communicators
Looking more into ethics… Ethics is the difference between right  and wrong. (Stacks, 2002) Ethics are unique to the person  and can change depending on the situation  or place. (Stacks, 2002) Ethics is what a person lives by. (Stacks, 2002)
Reference  Stacks, D. (2002). Primer of Public Relations Research.

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Brittany's Top 5 on Conducting Research

  • 1. Top 5 on Conducting Research By Brittany Herrington
  • 2. #5 Review Multiple Sources Don’t limit yourself to 2-3 sources when researching. Your results will be more conclusive the more you look into your topic. Do the Research!!!!
  • 3. #4 Surveys When giving surveys, provide them to a variety of people, organizations, businesses, etc. This will produce better results.
  • 4. #3 Be Clear Make sure your purpose for the research is clear and that you as well as others that participate understand the project.
  • 5. #2 Using Focus Groups Remember that a focus group is usually 5-10 people (Stacks, 2002). Try to not over do it.
  • 6. #1 Ethics Make sure you know your code of ethics before you begin your research. *Need a head start? Try these! Public Relations Society of America 2. The International Association of Business Communicators
  • 7. Looking more into ethics… Ethics is the difference between right and wrong. (Stacks, 2002) Ethics are unique to the person and can change depending on the situation or place. (Stacks, 2002) Ethics is what a person lives by. (Stacks, 2002)
  • 8. Reference Stacks, D. (2002). Primer of Public Relations Research.

Editor's Notes

  1. Your research will be more credible if you keep it rounded. Look at your subject from all sides. It takes more work but it really will help in the end.
  2. Unless your research is targeting a certain group or age for example, give your surveys to a broad range of people. This way you will receive a variety of opinions and views to help you conduct research.
  3. Research can be easily misunderstood or misinterpreted. Make sure before you get started, to fully understand what your plans and purpose is. This way when you explain it to others it will make sense.
  4. Focus groups can range from 3-20 people (Stacks, 2002). This is a controlled discussion done in a group (Stacks, 2002). The purpose of a focus group is to bring better understanding of a topic/issue (Stacks, 2002).
  5. It is important to understand how to treat a research project and it’s participants. Knowing your code of ethics will keep you and others safe during research, surveying, and polls.