






    “   ”

•
•

•

•

•

•



    2541


"




1991)
1991)
2008)
        

                          
                       International Beverage Holdings
    Limited (“IBHL”)                2551 IBHL
         6



                                   Inver House Distillers
  Limited (“Inver House”)                      IBHL
 IBHL
              6
 International Beverage Holdings Limited USA, Inc.

  :

100%
:

    

&




    VS

4P’S
            



promotion       promotion

promotion
Price
Leo 420 /


Strategy:
                        
                            Leo Beer
SPT :
                 position      beer

                              market share


      position
Brand Name                             Leo
Leo Beer                  
           pricing strategy




           final consumer



-

-


      -


AEC








    50



Powerpoint ไทยเบฟเวอร์เรจ BE.541