Powerpoint ไทยเบฟเวอร์เรจ BE.541

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'Oatchara InDy



International Beverage Holdings
Limited (“IBHL”) 2551 IBHL
6

Inver House Distillers
Limited (“Inver House”) IBHL
 IBHL
6
 International Beverage Holdings Limited USA, Inc.

Leo Beer 
pricing strategy

final consumer

1. ข้อมูลทั่วไป - ข้อมูลองค์กร - ปรัชญาในการดำเนินธุรกิจ - จริยธรรม - วิสัยทัศน์และพันธกิจ - ค่านิยม (Core Values) 2. การประกอบธุรกิจ - ภาพรวมของการประกอบธุรกิจ - การวิเคราะห์สภาพแวดล้อม (SWOT) 3. การจัดการและการกำกับดูแล - การจัดการและการดำเนินงานของบริษัท 4. ฐานะการเงินและผลการดำเนินงาน - ข้อมูลทางการเงิน - การวิเคราะห์ของนักลงทุน - ประวัติการจ่ายเงินปันผล ข้อมูลองค์กร บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน) ("ไทยเบฟ") ก่อตั้งขึ้นในประเทศไทยในปี 2546 โดยมีจุดประสงค์เพื่อรวมกิจการที่เกี่ยวข้องกับธุรกิจเบียร์และสุราชั้นนำของไทยที่เป็นของผู้ถือหุ้นและผู้ร่วมทุนรายอื่นๆ เข้ามาเป็นกลุ่มบริษัท ต่อมาในปี 2549 ไทยเบฟได้จดทะเบียนในตลาดหลักทรัพย์สิงคโปร์ ("SGX") ภายหลังจากจดทะเบียนในตลาดหลักทรัพย์สิงคโปร์ ไทยเบฟได้ขยายขอบเขตธุรกิจจาก เครื่องดื่มแอลกอฮอล์ไปสู่ธุรกิจเครื่องดื่มไม่มีแอลกอฮอล์และอาหาร เพื่อเพิ่มความหลากหลายของสินค้า เพิ่มประสิทธิผลในช่องทางการขนส่งรวมถึงกระจายความเสี่ยงของกิจการ ปัจจุบันไทยเบฟไม่เพียงแต่เป็นผู้ผลิตเครื่องดื่มชั้นนำในประเทศไทย แต่ยังเป็นผู้ผลิตที่ใหญ่ที่สุดรายหนึ่งในเอเชียอีกด้วย โดยแบ่งธุรกิจออกเป็น 4 สายธุรกิจ ได้แก่ สุรา เบียร์ เครื่องดื่

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Powerpoint ไทยเบฟเวอร์เรจ BE.541

2.    

3.  “ ” • • • • • •

4.  2541 "

5. 

6.  1991) 1991)

7. 2008) 

8.   International Beverage Holdings Limited (“IBHL”) 2551 IBHL 6 Inver House Distillers Limited (“Inver House”) IBHL  IBHL 6  International Beverage Holdings Limited USA, Inc.

9.  : 100%

10. : 

11.  & VS

12. 

13. 4P’S  promotion promotion

14.  promotion

15. Price Leo 420 / Strategy:  Leo Beer SPT : position beer market share position Brand Name Leo

16. Leo Beer  pricing strategy final consumer

17. 

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19.  - -

20.  - AEC