The document discusses the marketing strategy for Leo Beer in Asia. It describes Leo Beer's parent company, International Beverage Holdings Limited, and its subsidiaries. It then analyzes Leo Beer using the 4 P's of marketing - product, price, place, and promotion. The strategy is to position Leo Beer as a premium beer to gain market share. Specific tactics discussed include promotional activities, a pricing strategy to target the final consumer, and expanding distribution through the Asia Export Company network. The goal is to increase Leo Beer's sales volumes and market share across Asia over the next 5 years.