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Powerpoint ไททยเบฟ BE.541
The document discusses the marketing strategy for Leo Beer in Asia. It describes Leo Beer's parent company, International Beverage Holdings Limited, and its subsidiaries. The strategy focuses on using the 4P's of marketing - product, price, place, and promotion. The goal is to position Leo Beer as a premium beer and increase its market share through promotional activities, an appropriate pricing strategy, and expanding distribution channels. Barriers and challenges are also addressed.
Powerpoint ไททยเบฟ BE.541
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