The document discusses the importance and power of public relations (PR) and media relations for promoting tourism destinations. It outlines PR activities conducted by VisitBritain in the Americas, including a visiting journalist program, media campaigns focused on key segments, and broadcast initiatives. Results of these PR efforts included extensive media coverage across the US that helped generate an estimated £2 billion in tourism value for Britain from the Americas alone.

1. The Power of Publicity Paul Gauger – Regional Director, PR, Americas

5. At Sept 2008: 21 States, 33 Cities, 163 Meetings Media Desk-side briefings

6. Publicity results

9. Set-Jetting

10. Brazil – Dedicated issue

12. Sample Coverage

14. Thank You