Lets look into- Postmodernism critiques the commodification of culture under late capitalism, where art, literature, and even personal identities become products to be bought and sold. Late capitalism's emphasis on consumer culture fuels the proliferation of images, symbols, and styles that are consumed and reproduced in a cycle of market-driven production.

1. Navigating the Intersections
of Postmodernism and Late
Capitalism

2. Introduction
Exploring the intersections of
postmodernism and late capitalism to
understand their impact on society and
culture.

3. Defining Postmodernism
Postmodernism challenges traditional
narratives and embraces fragmentation
and diversity in art, literature, and
philosophy.
Postmodernism is a cultural, artistic, and
intellectual movement that emerged in the
mid-to-late 20th century as a reaction
against modernism.

4. Key Characteristics
Emphasis on skepticism towards
grand narratives and universal truths.
Celebration of cultural diversity,
pluralism, and hybridity.
Rejection of traditional boundaries
between high and low culture.
Examines the influence of media and
consumer society on identity and
values.
Explores the impact of digital culture
and virtual realities.

5. Defining Late
Capitalism
Late capitalism refers to the advanced stage
of capitalist economic development
characterized by globalization,
consumerism, and commodification
of culture.

6. Late Capitalism
. Commodification of Culture: Late capitalism
commodifies art, literature, and identities, shaping
them into marketable goods for consumer
consumption.
. Cultural Hybridity and Globalization: Late
capitalism's global reach fosters cultural hybridity,
blending diverse traditions and styles, which
postmodernism often celebrates and critiques.
. Fragmentation of Identity: Late capitalism's
emphasis on individualism contributes to the
fragmentation of personal and social identities, a
theme explored by postmodernism through fluid
and contingent subjectivities.

7. Let's look into two
Important terms of
Post - Modernism:
Let's look into two
Important terms of
Post - Modernism:

8. Schizophrenia:
In the context of postmodernism, "schizophrenia" does
not refer to the clinical mental health condition but is
used metaphorically to describe a fragmented or
disoriented cultural experience.
It reflects a sense of disconnection, disorientation, and
disjointedness in contemporary society, where
individuals and communities navigate a complex and
often contradictory array of cultural influences and
identities.
Postmodern thinkers like Fredric Jameson have used the
term to describe the breakdown of traditional
boundaries and the proliferation of diverse, sometimes
conflicting cultural expressions

9. Pastiche :
Pastiche refers to an artistic or literary style that imitates or mimics various styles,
genres, or forms from different sources.
Unlike parody, which typically involves satire or critique of specific works, pastiche is
often done without explicit criticism or commentary.In postmodernism, pastiche is a
technique used to blend and juxtapose diverse cultural references and styles, reflecting
the hybridity and multiplicity characteristic of contemporary culture.
Pastiche can be seen as a manifestation of the postmodern rejection of originality and
authorial voice, instead embracing intertextuality and intermingling of cultural
elements.

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