1. Analysing Film Posters

2. This film poster uses dark colors in the
background to match with the title "black
swan.”
Natalie Portman is shown in light colours
indicating that she is the 'Light in the darkness'
The crack down her face may represent the
downfall/distruction of her 'good' side. Inside
that cracks it looks as though black feathers
are underneath (black swan). In her hair there
is a white feather, this could represent the
'pure' swan as white has connotations to
purity.
It looks as though the girl in the poster is
dancing, as her arm is in the air and she is
wearing what looks like the straps of a ballet
costume. This could give clues into the
relationship between Swan's and Ballet. (Swan
Lake) This will attract audiences interested in
Dance and theatre.
The use of Natile Portman, Vincent Cassel and
Mila Kunis's name draws attention to an
audience that may like to watch these
actor's/actresses in films.
Black Swan

3. Harry Brown
Michael Caine is a well established british
actor plays the min character in the film
and therefore is displayed as the main
image of the film poster. This will then
attract fans who have seen previous films
starring him and also they would know
that he is a good actor so the film must be
also good.
Images in the background show anarchy
and carnage and give an indication of
what the film may involve.
The colouring is predominantly red which
would suggest blood and anger. It could
also suggest panic and lack of control.
The gun in his hand represents some
extent of authority and power that harry
brown has over the carnage in the
“shadow of him. It would appear that there
is little interference from police also. You
may assume that he has resorted to
becoming a criminal as he also stands
alone.

5. Kidulthood
The sort of clothing the protagonists wear in
the image would suggest that they are of a
lower working class.
Wearing tracksuits and baggy jeans is
stereotypical of a make who is in a gang.
One of the protagonists has a baseball bat in
their hand which would suggest criminal
activity and violence. His hood is up and he
looks like a stereotypical “thug”. This has
suggestions that he may be up to something
suspicious in the film.
This poster introduces multiple characters. you
are able to tell that they all will be playing a
significant role in the film. In the background of
the image you are able to tell that it is set in an
inner city environment and is very urban which
is a convention of a hood crime genre.
The over all colour scheme for this poster is
black and white which may suggest
connotations to darkness and it is usually
associated with bad things.

6. The Last song is a drama romance film which was released in the year
2010, it's about a rebellious young girl who is sent to the beach to stay
with her dad for the summer. Through the love of their music her dad
and her reconnect and the story thus develops from their and she finds
her lover too.
This is an establishing shot, on a beach this connotes the location
which she is staying in so it foreshadows the film for us as we will be
seeing the location again. The couple being their shows they are the
main characters, as they are in the whole frame and it connotes that
they are the protagonists. As the sun is setting, it connotes love, peace
and calmness. It therefore, suggests to the audience that this film is a
love story and is a soul full film. Having the wide-shot is powerful, as it
already sets the scene for the audience and we have an idea of the
location. And this is what the audience is being encouraged to look at
(gaze at) because it could connote a significant definition. This could in
fact be equilibrium and be the opening and ending of the film, so it
could be polysemic. Moreover, having a full wide-shot is beneficial as
we can see the couples body language, and by the way they are it
connotes how much they love each other and they have a big impact
on each others lives.
It is a high-key lighting which means that more filter lights are used.
And the effect in this image appears more realistic and might depict
either a sunny day or a more dimly lit scene. The major difference is
that, although shadows are still created, the contrast between light and
dark is much less pronounced. Having this sort of lighting makes the
characters and the background look more realistic and keeps
everything stabled. The typography is in bold and white so it stands out
and is in italics, which connotes peace, calm and love. Moreover, the
typography connotes a subtext, and it could be the last song which the
she may sing or could be death of someone so this keeps the audience
thinking what the definition is. And lets them be inclined towards the
definition and would draw them into watching the film as they would
want to know if its a literal meaning or just dramatic irony. The
audience which it may be targeted to is young teenagers, females or
young adults. As it's a love story and the fact that it stars Miley Cyrus
would probably make them watch it too, causing it to be
The Last Song

7. Eclipse
The darkness of the poster connotes
danger for the heroine. this shows that
there will be dark aspects in the film.
The background is like a cloudy atoms
which would bring in pathetic fallacy
where the background hints at the
mood. In this case it would be a very
gloomy eerie mood.
The main characters are at the front
which would suggest that they are the
most important characters in the film.
Having the girl in between two male
characters would suggest a love
triangle and especially with the tag line
“it all begins…with a choice” this
suggests a choice between the two
male characters.

8. Shank
The wide shot gives the audience
a better look at what they are
wearing, body language and
location.
Ghostly picture of the gang above
the main image which would
suggest these people are
possibly dead and then that
would raise questions of how
they have died.
Main characters in the middle. Possibly running to escape the gang culture
they may be caught up in.
The charters look scared in this picture which would suggest that there is
something bad coming after them. they then look like the victim.
The image suggests they are all of equal power because they are all the
same level. they are also all in one line.
The lighting is low key but does have some high key lighting also.