1) The document analyzes existing soap opera posters and identifies conventions around placement of key elements along an implied line of sight or "route of the eye". 2) It describes how the poster for a new soap opera sticks to conventions by placing main characters along this line, with the soap logo in the center to link the characters. 3) The poster breaks from conventions of including background images and uses color and character costumes to convey personalities and a fresh, welcoming atmosphere for the new soap.

1. During my analysis of existing soap posters I found that they also follow the route of the eye theory. The most important
features follow this line. With this in mind I stuck to this convention by placing the most important characters along this In the existing
line. First Jessie, who is the main character of the soap. She is the first thing the audience see and the prominent member products I found
of the cast. Next is Billy, the mysterious character, also important in helping to develop and build storylines. Following that colour was
along the line is Zac, Jessie’s boyfriend who will also be one of the most important characters in the soap. In the middle of often used on the
the poster is the Hatton Park soap logo. This is central on the route of the eye as it is the thing that links all the smaller posters to connote
pictures of the characters together. Following the route of the eye next is Ryan, who is also mysterious in the soap. feeling,
atmosphere and/or
Conventionally the emotions. I used
mise-en-scene this convention by
used in posters keeping the
showed background of my
personalities, poster white. As
setting and my poster is
therefore hinted at advertising a new
storylines that soap, using white
were going to be in makes the
the soap. I chose to atmosphere very
break the fresh and bubbly,
convention of inviting new
having a viewers to come
background image and watch the new
on my posters in soap. The bold
order to create a colours of the text
fresher and bright also help to create
fell about the a happy and
poster. To put welcoming
across atmosphere.
personalities of the
characters costume
was used. The
sporty male
characters were Conventionally
dressed in posters used short
stereotypical laid and snappy slogans
back casual which would be
clothing. The nerdy remembered by
character of the audience. I
In the posters I analysed i found that the name of the soap, the date, logo and institution
Elizabeth is shown chose to use ‘meet
logo is conventionally placed in the terminal optical area. This is so that it is the last thing
to be wearing the new year’
people see and it sticks in their minds. I chose to partially use this convention by placing my
plainer boring which fits in with
slogan, date and time and intuition in the terminal optical area, to be remembered by the
clothing. this convention
audience. However, I broke this convention by putting the logo for the soap in the middle of
the poster, this is because the poster is introducing the new soap and I wanted the bold logo and also fits in with
to be be at the forefront of the middle of the poster and run through the route of the eye the purpose of the
nearer the beginning. I wanted it to be bold and noticeable and therefore it would be linked poster- to advertise
with the other products instantly which would also show the logo. and introduce
people to the new
soap.